Codie Sanchez: They're Lying To You About How To Get Rich! How To Turn $1,000 Into $1M! - The Diary Of A CEO

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雙語字幕 Memo 重新轉字幕並翻譯

steven Can I get rich if I just have a salary? 光有工資就能致富嗎？

Codie Yeah. If you want to make a couple million dollars, 100%. 是的。如果你想賺幾百萬美元，100%。

steven And can everybody do that? 每個人都可以這樣做嗎？

Codie Yes. It's only not accessible to you if you're a lazy piece of s*** that wants to do nothing. None of this is rocket science. 是的。只有當你是一個什麼都不想做的懶惰的人時，你才無法訪問它。這些都不是火箭科學。

steven What do you do? 你是做什麼的？

Codie So start with... 所以從...開始

發言人03 Cody Sanchez has taken her experience from Wall Street to become a multimillionaire, investor and business owner. 科迪·桑切斯憑藉華爾街的經驗成為了百萬富翁，投資者和企業主。

steven And now teaches millions of people how to make money and be financially free. Cody, if I'd set you the challenge of building your wealth from scratch, what do you do? 現在教導數百萬人如何賺錢並實現財務自由。科迪，如果我給你一個從頭開始累積財富的挑戰，你是做什麼的？

Codie Okay, step one. You get with the biggest, baddest guy or gal you can find, who's already successful, and you do everything possible to provide value to them. And by the way, it sucks. But the best advice for a 20-year-old is to realize that your 20s do suck. But everybody focuses on how much money you make and start doing entrepreneurship too early. Well, you can be a 20-year-old and drive a Bugatti and play around with crypto. Huge mistake. 好的，第一步。你和你能找到的最大、最壞的男人或女人在一起，已經成功的人，並且你盡一切可能為他們提供價值。順便說一句，這很糟糕。但對於 20 歲的人來說，最好的建議是認識到你的 20 多歲確實很糟糕。但是大家都關注賺多少錢，創業太早了。嗯，你可以在 20 歲的時候開著布加迪玩加密貨幣。巨大的錯誤。 Focus on learning. And you're going to have no time for anything except what your boss asks of you. But if you want to win and be successful in life, upfront pain always leads to long-term gain. 注重學習。除了老闆要你做的事情之外，你將沒有時間做任何事。但是如果你想在生活中獲勝並取得成功，前期的痛苦總是會帶來長期的收穫。

steven But how can I manipulate and motivate you into giving me a shot? 但是我怎麼能操縱和激勵你給我一個機會呢？

Codie If you want to get in front of a rich, powerful person, start with... 如果你想在一個有錢有勢的人面前，從…開始

steven Where'd you go from there? 你從那裡去哪裡了？

Codie Make as much money as humanly possible from your salary and invest in other side deals, such as what I call gateway drug businesses. The business is so simple that you can run it even if you've never run a business before. 從你的薪水中賺盡可能多的錢並投資於其他附帶交易，例如我所說的門戶毒品業務。業務非常簡單，即使您以前從未經營過業務，也可以經營它。

steven But how can I buy a business? I'm going to have to wait till I'm rich. 但是我要如何購買一家企業呢？我得等到我有錢了。

Codie Well, there's actually way more opportunity than anybody realizes, because there's three ways to buy a business. One is... 嗯，實際上機會比任何人想像的還要多，因為購買企業有三種方式。一個是…

steven This is a sentence I never thought I'd say in my life. We've just hit seven million subscribers on YouTube. And I want to say a huge thank you to all of you that show up here every Monday and Thursday to watch our conversations from the bottom of my heart, but also on behalf of my team, who you don't always get to meet. There's almost 50 people now behind the Diary of a CEO that work to put this together. So from all of us, thank you so much. We did a raffle last month and we gave away prizes for people that subscribed to the show up until seven million subscribers. And you guys loved that raffle so much that we're going to continue it. So every single month, we're giving away money, can't buy prizes, including meetings with me, 這是我一生中從未想過會說的一句話。我們的 YouTube 訂閱者剛達到 700 萬。我想對每週一和週四來到這裡從心底觀看我們談話的所有人表示衷心的感謝，同時也代表我的團隊，你並不總是能見到他們。現在有近 50 個人在《CEO 日記》背後致力於將其整合在一起。我們都非常感謝你們。我們上個月舉辦了一次抽獎活動，為訂閱該節目的觀眾頒發了獎品，訂閱人數達到 700 萬。你們非常喜歡這次抽獎活動，所以我們會繼續舉辦。所以每個月我們都會捐錢，但買不到獎品，包括與我的會面， invites to our events and a thousand pound gift vouchers to anyone that subscribes to the Diary of a CEO. There's now more than seven million of you. So if you make the decision to subscribe today, you can be one of those lucky people. Thank you from the bottom of my heart. Let's get to the conversation. Okay, if you could encapsulate your message into a sentence, what would that sentence be? But also, who exactly would that sentence be for? 邀請參加我們的活動，並向訂閱《首席執行官日記》的任何人贈送一千英鎊禮券。現在你們的人數已超過七百萬。所以，如果您今天決定訂閱，你可以成為那些幸運者之一。我從心底感謝你們。讓我們開始對話。好吧，如果你能將你的訊息概括成一個句子，這句話會是什麼？但是，這句話到底是為誰而說的呢？

Codie It would be the only way to have freedom is through ownership and the world doesn't want to give it to you. And that message is for every human who's felt disenfranchised and is a little bit of tired of other people directing their lives and wishes that they had their hand on the helm instead. And I think in today's day and age, ownership is something that people on high say is bad, you know, fuck the big guys, the rich people, the owners. And in reality, that's just them saying they want to be in charge instead of you. 擁有自由所有權是獲得自由的唯一途徑，而世界並不想把它給你。這個訊息是寫給每一個感到自己被剝奪了權利、厭倦了別人指導自己生活並希望自己能掌舵的人的。我認為在當今時代，高層人士認為所有權是不好的東西，你知道，操那些大人物、有錢人、業主。事實上，那隻是他們說他們想代替你來負責。

steven Who isn't your message for? Who will it just not resonate with and work for? 你的資訊不適合誰？它不會與誰產生共鳴並為之發揮作用？

Codie Black rock, black stone, most billionaires who already know this. I mean, I think that is the answer, though. The message will not resonate with people who think that they should own everything and other people should ask for permission. It won't resonate with people who don't want to work kind of hard. It sucks to be an owner. Anybody who's ever run a business has felt inside that horrible feeling on Friday when you don't have enough cash and payrolls come in and you've got to figure out what to sell or what to give up in order to pay your employees. That's an awful feeling. So it's not for people that aren't willing to do the hard thing. But, you know, it kind of goes back to what we know to be true. It sucks being broke just as much as it sucks working hard. 黑色岩石，黑色石頭，大多數億萬富翁都已經知道這一點。我的意思是，我認為這就是答案。這項訊息不會引起那些認為自己應該擁有一切、其他人應該尋求許可的人的共鳴。它不會引起那些不想努力工作的人的共鳴。當老闆真是太糟糕了。任何曾經經營過企業的人在周五都有過那種可怕的感覺，當你沒有足夠的現金和工資單時，你必須弄清楚要賣掉什麼或放棄什麼才能支付你的工資。僱員。那是一種可怕的感覺。所以它不適合那些不願意做困難事情的人。但是，你知道，這可以追溯到我們所知道的事實。破產的滋味和努力工作的滋味一樣糟糕。 And so choose your heart. 所以選擇你的心。

steven Your message has resonated really profoundly with millions and millions and millions of people. You've got an audience of millions of people across all of your social media channels. It appears that you've hit culture and the zeitgeist with a particular message at a particular time. Do you spend much time reflecting on why your message is so resonant right now? 您的訊息引起了數百萬人的深刻共鳴。您的所有社群媒體管道都擁有數百萬人的受眾。看來你在特定時間用特定訊息觸動了文化和時代精神。你是否花了很多時間思考為什麼你的訊息現在如此引起共鳴？

Codie That's interesting. It's hard right now to not think about politics in some way, shape or form. And so I think when I think about politics today, what I really think about is who's in charge, right? And so I do think about why does one politician hit a chord? Why does one not? And I think when I think about my message, what hits me closest to home is that for some reason, a message right now is feeling true for many people in the world, 這很有趣。現在很難不以某種方式思考政治，形狀或形式。所以我認為今天當我思考政治時，我真正想到的是誰負責，對吧？所以我確實思考為什麼一位政治人物會引起共鳴？為什麼不呢？我想當我思考我的信息時，最讓我感動的是，出於某種原因，現在世界上許多人都感受到了一個訊息， that there's a lack of trust. Like trust in institutions, trust in governments and corporations, in the media. You know, I saw yesterday an article about CNN. This is fascinating. How many views do you think CNN got in prime time for one week, three hour segments every day, prime time for one week in May? What do you think? 缺乏信任。就像對機構的信任、對政府和公司的信任一樣，在媒體上。你知道，我昨天看到一篇關於 CNN 的文章。這很有趣。你認為CNN黃金時段一週的觀看次數是多少？每天三小時段，五月一週黃金時段？你覺得怎麼樣？

steven One show. 一場演出。

Codie One show, three hours for a week. 一場演出，每週三小時。

steven The cumulative of three hours show. Correct. Five million maybe, I don't know. 累計三小時演出。正確。也許五百萬，我不知道。

Codie 83,000. 83,000。

steven That's crazy. 這太瘋狂了。

Codie Lowest level of all time. Fox at the highest was 186,000. Think about what is happening right in front of us. The media is no longer actually reaching the masses because they've lost complete trust with them. In fact, 30 year olds right now for the first time ever, 30 year olds have more trust in you, social media influencers, than they do the mainstream media. It's not the same for all age groups. But that is what I am seeing right in front of us is we're like, show me what's real because I do not trust puppets who parrot things from teleprompters. 有史以來的最低水準。福斯最高為186,000。想想我們面前正在發生的事。媒體不再真正接觸群眾，因為他們已經失去了對群眾的完全信任。事實上，現在30歲的人有史以來第一次，30 歲的人更信任你，社群媒體影響者，比主流媒體更重要。對於所有年齡層的人來說，情況並不相同。但這就是我在我們面前看到的，我們就像，告訴我什麼是真的，因為我不相信那些鸚鵡學舌地模仿提詞器的木偶。 They know that you and I are having a real conversation. There's no teleprompter in sight. When you look at your notes, you look at your notes. It's real. And I think that is what I'm realizing with our message. We have to be honest because nobody trusts anybody right now. 他們知道你和我正在進行真正的對話。看不到提詞器。當你看你的筆記時，你就是看你的筆記。這是真的。我認為這就是我透過我們的訊息所意識到的。我們必須誠實，因為現在沒有人信任任何人。

steven So if someone's just clicked onto this conversation for whatever reason, maybe they don't know who you are. Maybe they, you know, they're just clicking because it's the routine that they have. By the end of this conversation, what do you hope they come away with? What do you hope they're going to be able to implement into their lives following this conversation? 因此，如果有人出於某種原因點擊了此對話，也許他們不知道你是誰。也許他們，你知道，他們只是點擊一下，因為這是他們的慣例。在這次談話結束時，你希望他們得到什麼？您希望他們在這次談話之後能夠在生活中實現什麼？

Codie How to make more money and why it matters that you make more money. That's really it. Because I think money is just a tool. It's a tool in your toolbox for you to be able to have more freedom to do more things and to say no more often. To say, actually, I don't want to do that at all. And because I don't want to do that, I need money to push back. And so by the end of this conversation, I think you should have a few ideas to be a little bit richer and a little bit more free. 如何賺更多的錢以及為什麼賺更多的錢很重要。確實如此。因為我認為金錢只是一個工具。它是你工具箱中的一個工具，讓你能夠有更多的自由去做更多的事情，並且更頻繁地說「不」。事實上，我根本不想這樣做。因為我不想那樣做，所以我需要錢來反擊。所以在這次談話結束時，我認為你應該有一些想法，讓自己變得更富有一點、更自由一點。

steven And can everybody do that? Do you genuinely believe that every think about everybody you've ever, you know, and everybody you've ever met? Does the advice that you offer fit all of them? Is it accessible and actionable for all of them? 每個人都能做到嗎？你真的相信你所想到的每一個人，你知道嗎，還有你見過的每個人？你提供的建議適合他們所有人嗎？所有人都可以存取並採取行動嗎？

Codie My gut says yes. It's only not accessible to you if you're a lazy piece of shit that wants to do nothing. You know, if you really want only to be given things, you want to ask permission all the time. And you aren't willing to work a little bit earlier in the morning and work a little bit later in the evening. Then you should turn this off. Just like, I don't know what they're probably not watching you anyway. If that's this type of human, that's not you guys. But for that type of human, this isn't going to work because nothing that I offer is get rich quick. 我的直覺說是的。只有當你是一個什麼都不想做的懶惰的人時，你才無法訪問它。你知道，如果你真的只想得到一些東西，你總是想徵求許可。而且你不願意早上早一點工作，晚上晚一點工作。那麼您應該將其關閉。就像，我不知道他們可能沒有在看你。如果那是這種人，那就不是你們了。但對那種人來說，這是行不通的，因為我提供的一切都無法讓你快速致富。 Or go buy this stock. That's not going to work. But it is things that I think we knew early on somehow. We got maybe lucky with a few mentors, but none of this is rocket science, which should be really free for people to listen to. 或去買這檔股票。那是行不通的。但我認為我們很早就知道這些事情了。我們或許很幸運，有一些導師，但這都不是火箭科學，這應該真正免費供人們收聽。

steven And who are you? 你是誰？

Codie Existential question. You know, I'm a former finance investor for 15 plus years. Investment banking, asset management. Who finally, because COVID happened, took a little breather, realized that I didn't want to be like the managing directors that I saw all around me. And started writing stuff online because I wasn't doing road shows, selling investments and investing people's money for a year or whatever that was. And because of that, started writing about the things that I do. And I kind of thought nobody liked the idea of owning laundromats and car washes and all of that. And it turns out a lot of people thought that was interesting. 存在主義問題。你知道，我曾擔任金融投資者 15 年多。投資銀行、資產管理。因為新冠肺炎的發生，他終於喘口氣了，意識到我不想像我周圍看到的董事總經理一樣。並開始在網路上寫東西，因為我沒有做路演，出售投資並將人們的錢投資一年或任何時間。正因為如此，我開始寫我所做的事情。我覺得沒有人喜歡擁有自助洗衣店和洗車場之類的想法。事實證明很多人認為這很有趣。 And I do think we kind of hit this zeitgeist of, you know, you saw it during COVID people left big cities, right? They bought houses in Cape Town or somewhere out in rural areas, right? They got away from the corporate job in office, in suits and realized, God, I don't want a 75 minute commute. I maybe want a little bit of fresh air into chicken coops, a lot of chicken coops these days. And so because of that, they got interested in these small businesses, these community businesses. And so I think I got a little bit lucky in the fact that that was interesting to me. 我確實認為我們有點迎合了這種時代精神，你知道，你在新冠疫情期間看到人們離開大城市，對嗎？他們在開普敦或鄉村的某個地方買了房子，對嗎？他們穿著西裝，擺脫了公司的辦公室工作，並意識到，天啊，我不想花 75 分鐘的通勤時間。我也許想要雞舍裡有一點新鮮空氣，現在有很多雞舍。因此，他們對這些小企業產生了興趣，這些社區企業。所以我認為我有點幸運，因為這對我來說很有趣。 I've done it for years. I've invested in those things forever. I started writing about it on the internet and then we got a lot of views. And now, all of a sudden, there are millions of people that talk about buying these small businesses or what we call boring businesses. 我已經這麼做很多年了。我永遠投資在這些事情上。我開始在網路上寫這篇文章，然後我們得到了很多觀點。現在，突然間，有數百萬人談論購買這些小型企業或我們所說的無聊企業。

steven I want to get into that, but I want to start with something that I saw the other day on your Instagram. You wrote a post about your 20s and your earlier life. You said you think that your 20s suck and that no one tells you that when you hit 30, you become happier. And you offered sort of 32 pieces of advice for people that are in that phase of life. Focusing on in on your 20s, with the benefit of hindsight now, when you think about how you played your 20s and how you suggest that maybe a child you have some day or a friend that is 20 years old should play their 20s, what is the best advice for a 20 year old? 我想深入探討一下，但我想從前幾天我在你的 Instagram 上看到的東西開始。您寫了一篇關於您 20 多歲和早年生活的帖子。你說你認為你的20多歲很糟糕，而且沒有人告訴你當你到了30歲時，你變得更快樂。您為處於該人生階段的人們提供了 32 項建議。專注於你20多歲的時候，事後看來，當你想到你是如何度過20多歲的，以及你如何建議你有一天的孩子或20歲的朋友應該度過20多歲的時候，給20歲的人最好的建議是什麼？

Codie The best advice for a 20 year old is to realize that your 20s do suck, that you are probably drinking too much. You're hanging out with people that aren't the best versions of themselves. Neither are you. You've got crazy hormones going on. You're going to bars and hanging out with people having a few, two, or many drinks and then go into a job you kind of hate because you're brand new into the workforce. And so of course, you're doing the worst thing humanly possible. And that's going to continue for like five to 10 years. Like you are going to do a $65,000 給20歲的人最好的建議是認清你的20多歲確實很糟糕，你可能喝太多了。你和那些不是最好的自己的人一起出去玩。你也不是。你的荷爾蒙正在瘋狂分泌。你會去酒吧和人們一起出去玩幾個、兩個、或喝了很多酒，然後開始從事你有點討厭的工作，因為你是職場新人。當然，你正在做人類可能做的最糟糕的事情。這種情況將持續約五到十年。就像你打算花 65,000 美元 a year job for two or three years and it sucks. And you're going to have no time for anything except what your boss asks of you. And I wish people had told me that because if you see the light at the end of the tunnel, you're like, oh, okay, like I can do this for two or three years. I can learn, I can grow and I can suck it up for two to three years. And then after that, I get a little bit better and a little bit better and a little bit better. And so the advice would be when you have a foot in your nail, which is what it's like when you start your first job in 20, don't, you know, try to ignore the fact that it's painful. 一年的工作持續兩三年，這很糟糕。除了老闆要求你做的事情之外，你將沒有時間做任何事。我希望人們告訴我這一點，因為如果你看到隧道盡頭的曙光，你會說，哦，好吧，我可以做兩三年。我可以學習，我可以成長，我可以忍受兩到三年。然後在那之後，我變得好一點、好一點、好一點。所以建議是，當你陷入困境時，這就是你 20 歲時開始第一份工作的感覺，不要，你知道，試著忽略它很痛苦的事實。 It's there. Like it's there. It's real. It sucks. And I wish somebody had told me that because these days everybody's like, oh, you can be a 20 year old and drive a Bugatti and, you know, I don't know, play around with crypto. Not real. Not real. And then once I learned like, okay, this sucks and I can deal with it. 它就在那裡。就像它就在那裡一樣。這是真的。太糟糕了。我希望有人告訴我這一點，因為現在每個人都喜歡，哦，你可以在 20 歲的時候開一輛布加迪，而且你知道，我不知道，玩一下加密貨幣吧。不是真的。不是真的。然後一旦我了解到，好吧，這很糟糕，我可以處理它。 Then the next thing would be everybody focuses on how much money you make when you're in your 20s. Huge mistake. The only thing you should focus on is learning. How can I think about my salary? Like putting pieces of cash into my brain. How can I learn as much as possible? How can I come and work and apprentice for somebody that I think I might want their life one day? And I'll take the minimum amount of cash that I need in order to fill my brain so that my next step can be to make more money. But in the beginning, too many people obsess on money and I wish I hadn't thought that way. 那麼接下來的事情就是每個人都會關注你在 20 多歲的時候賺了多少錢。巨大的錯誤。你唯一該關注的就是學習。我該如何考慮我的薪水？就像把現金放進我的腦袋裡。我怎樣才能盡可能地學習？我怎麼能來為一個我認為有一天我可能想要他們的生命的人工作和學徒呢？我會拿我需要的最低限度的現金來充實我的大腦，這樣我的下一步就可以賺更多的錢。但是一開始，太多人迷戀金錢，我希望我沒有這麼想。 I'd rather learn than earn when I'm young. 年輕時我寧願學習也不願賺錢。

steven Do you think there's a different amount of work and work ethic required in different seasons of life? So in your 20s, should you be working harder than when you're, say, 30, 40, 50? 您認為生命的不同季節需要不同的工作量和職業道德嗎？所以在你20多歲的時候，你是否應該比30歲時更努力工作，40、50？

Codie 100%. You can't have the same stamina. I mean, I was weightlifting the other day and I was showing my less strong friend next to me like, this is how you do a deadlift. And here's what I put another plate on there and it blew up my hip. Now I'm in like back pain and I'm 37. I do not have the same stamina I had when I was 25. Physically you decline, mentally you decline and I think your work ethic declines too. 100%。你們不可能有同樣的耐力。我的意思是，前幾天我在舉重，我向我旁邊不太強壯的朋友展示，就像，這就是硬舉的方法。這就是我在上面放了另一個盤子，它炸毀了我的臀部。現在我37歲了，背痛極了。我沒有 25 歲時那樣的耐力。身體上你拒絕，在精神上你正在下降，我認為你的職業道德也在下降。 And so, you know, it's really hard to keep going for 20 years at 12 hour long days. You can do it, but it's much easier when you're 20. And so if you know that, then no, let's front load the pain so that in my 30s we can have a lot of fun. You know, my husband who you met is former Navy SEAL and we always talk about how I think the only reason we're kind of successful is we just said, one of the worst jobs we can take when we're young where we can learn the most, we can hopefully I think have something that's a resume builder. And then once we're in our mid 20s to late 20s, 所以，你知道，在每天 12 小時的日子裡堅持 20 年確實很困難。你可以做到，但是當你20歲的時候就容易多了。所以如果你知道這一點，那就不，讓我們先承受痛苦，這樣在我30多歲的時候我們就能享受很多樂趣。你知道，你遇到的我丈夫是前海豹突擊隊員，我們總是談論我認為我們成功的唯一原因是我們剛剛說過，我們年輕時可以從事的最糟糕的工作之一，但我們可以學到最多的東西，我認為我們希望能夠擁有一些履歷製作工具。然後一旦我們在20多歲到20多歲的時候， we can start reaping the fruits of our labor. But you know, being a Navy SEAL sucks. You do it when you're young. You do all the worst things when you're young, but then for the rest of your life, you're a fucking former Navy SEAL. You're set because you front loaded the pain. 我們可以開始收穫我們的勞動成果了。但是你知道，當海豹部隊很糟糕。你年輕的時候就這麼做。你年輕的時候做了所有最糟糕的事情，但是在你的餘生中，你他媽的就是一名前海豹突擊隊員。你已經準備好了，因為你預先承受了痛苦。

steven When you look back at your career, do you can you identify any sort of light bulb moments where you were exposed to information that caused a bit of a paradigm shift as it relates to how you think about wealth? Because I had a couple of moments and you know, to varying degrees, but some real standout moments where I saw someone operate. I was exposed to how they made their money and how they built their wealth. And I thought, fuck, nobody told me this. And I had the game wrong. Has there been those moments in your life? 當你回顧你的職業生涯時，你能找出任何一種靈光一閃的時刻，在這些時刻你接觸到的信息導致了一些範式轉變，因為它與你如何看待財富有關？因為我有過一些時刻，你知道，在不同程度上，但是我看到有人在操作的一些真正出色的時刻。我了解到他們如何賺錢以及如何累積財富。我想，操，沒人告訴我這件事。而且我玩錯遊戲了。你的人生有過這樣的時刻嗎？

Codie For sure. I think the, well, there's actually studies showing something called economic interconnectedness, which basically shows that say you have a poor neighborhood to the left and a poor neighborhood to the right, same socioeconomic status. So they both make them on the same amount of money. If this neighborhood just has a few rich people in it, even though on average, the neighborhoods are the same. And people in the poor neighborhood interact with rich people a little bit more on the left than they do on the right. If you go 30 years down the line, 當然。我認為，嗯，其實有研究顯示了一種叫做經濟互聯性的東西，這基本上表明，假設左邊有一個貧困社區，右邊有一個貧困社區，相同的社經地位。所以他們都是用同樣的錢賺來的。如果這個街區只有幾個富人，儘管平均而言，社區是相同的。窮人與富人的互動，左邊的人比右邊的人多。如果你再過30年， the kids that just had a few more interactions with rich people are going to be richer on average by 35% than the people in the same neighborhood to the right, except with less economic interconnectedness. And so what that tells me is as often as possible, you want to be around people who are richer than you. Sounds obvious kind of, but I don't think it's that obvious. You don't have to live next to them. You don't have to have their money. You just want to be around them because it is contagious in some ways. Ideas are contagious and this ability to see into the future, I think is contagious. 與富人多接觸幾次的孩子會比右邊同一社區的人平均富裕 35%，除非經濟聯繫較少。所以這告訴我盡可能多地，你想和比你富有的人在一起。聽起來很明顯，但我認為沒有那麼明顯。你不必住在他們旁邊。你不必擁有他們的錢。你只是想和他們在一起，因為它在某些方面具有傳染性。想法具有傳染性，這種預見未來的能力，我認為是有傳染性的。 You know, if you think about it like you're driving in a car, the faster the car is going, the farther the headlights have to be able to peer into the future. Otherwise you're going to blow off a cliff. And so I think when people are moving really fast, they have a lot of money and they have big risk to the things they do. Their headlights are just a little bit farther than the rest of us. And so I got really lucky because I chose finance. Finance is full of people who are obsessed with money. I think there's a lot of, you know, ethical issues in that industry, 你知道，如果你像開車一樣思考，汽車開得越快，車頭燈必須能夠看到未來的距離越遠。否則你就會從懸崖上摔下來。所以我認為當人們移動得非常快時他們有很多錢，他們所做的事情也冒著很大的風險。他們的車頭燈只比我們其他人遠一點點。所以我真的很幸運，因為我選擇了金融。金融界充滿了沉迷於金錢的人。我認為這個行業存在著許多道德問題， but all around me were rich people. So I remember one instance really, really well. And that was, I was in Chicago at the time, I was working at Goldman Sachs and the head of the Chicago office was a guy by the name Bruce. And Bruce was a good guy. He ran the fixed income division. And after I left Goldman Sachs, I kind of stayed in touch with a few people there, including Bruce. Well, one day I find out Bruce becomes the ambassador to Canada. I was like, Canada, you don't even know if Bruce had been to Canada. 但我周圍都是有錢人。所以我非常非常清楚地記得一個例子。那就是，我當時在芝加哥，我當時在高盛工作，芝加哥辦事處的負責人名叫布魯斯。布魯斯是個好人。他負責固定收益部門。我離開高盛之後，我與那裡的一些人保持聯繫，包括布魯斯。嗯，有一天我發現布魯斯成為了駐加拿大大使。我當時想，加拿大，你甚至不知道布魯斯是否去過加拿大。 Like he's not a speck. How did that happen? And so I started talking to a few other people and I realized, oh, you buy ambassadorships in the US. And so you could Google right now and see what the average ambassador ship in the US costs. The answer is about a million dollars directly donated to a president plus a couple million dollars donated in a pack. So Bruce bought the ambassador ship, which I thought was fascinating. And I was like, shit, I didn't realize that was for sale. Like that's that you just buy those things. That's so bizarre. 好像他不是一個斑點。那是怎麼發生的？所以我開始和其他一些人交談，我意識到，哦，你在美國購買大使職位。所以你現在可以穀歌一下，看看美國大使船的平均成本是多少。答案是直接捐贈給總統的一百萬美元加上一包捐贈的數百萬美元。所以布魯斯買了大使船，我認為這很有趣。我當時想，媽的，我沒有意識到那是賣的。就像你只是買那些東西一樣。這太奇怪了。 And that flipped my perspective entirely to realize, oh man, money really just is power. And can you imagine how wide open your ability must be for abundance if you're like, oh yeah, I'm going to buy a position of authority in the world. Never even would enter my equation. 這完全顛覆了我的觀點，我意識到，天哪，金錢確實就是力量。你能想像如果你喜歡的話，你的能力必須有多開放才能豐富，哦，是的，我要買一個世界上的權威地位。甚至永遠不會進入我的方程式。

steven When a lot of people think about money and they hear conversations about wealth, I think some people kind of cringe because they think of money as being quite an ugly thing. And some people think it's quite an evil thing. The desire to accumulate more of it. They see as being selfish or maybe manipulative or I don't know. So how do you square that for those people? 當很多人想到金錢並聽到有關財富的談話時，我認為有些人有點畏縮，因為他們認為金錢是一件很醜陋的東西。有些人認為這是一件非常邪惡的事。渴望累積更多。他們認為自己很自私，或者可能具有操縱性，或者我不知道。那你要如何為這些人解決這個問題呢？

Codie I mean, first of all, I would just say you're never going to attract it if you don't like it. If you think it's evil, you're certainly not going to make much of it. And that sounds touchy-feely. And I'm from Austin and I kind of like crystals. So maybe that is a little touchy-feely, but it's the truth of the matter. It's just like women these days who say all men are bad. I can't find a man. I don't like men anywhere. Do you think you're going to find one that way? 我的意思是，首先，我只想說，如果你不喜歡它，你永遠不會吸引它。如果你認為它是邪惡的，你肯定不會把它看得太多。這聽起來很敏感。我來自奧斯汀，我有點喜歡水晶。所以也許這有點敏感，但這是事情的真相。就像現在的女人說所有男人都是壞人一樣。我找不到男人。我不喜歡任何地方的男人。你認為你能用這種方式找到一個嗎？ You know, if you say things like that, are you going to be in partnership? Of course not. You're going to repel them because you don't even like them. It's the same thing with money. It's very common sense when you think about it. And so I always like to think about money as it's just that tool in your toolbox. It's like, so do I want somebody else to have the chainsaw or do I want it? Well, I'd rather have it because I think I'm a good person and I think that I could help more people with it. 你知道嗎，如果你這麼說，你們會合作嗎？當然不是。你會排斥他們，因為你甚至不喜歡他們。金錢也是如此。仔細想想，這是非常常識的。所以我總是喜歡考慮金錢，因為它只是你工具箱中的工具。就像，那我想要別人擁有電鋸還是我想要它？嗯，我寧願擁有它，因為我認為我是一個好人，我認為我可以幫助更多的人。 And so people really need to lose the emotional attachment to money, especially if it's negative. I think there's a lot bigger issue with too many people thinking money is bad than too many people thinking money is good. And that's weird if you think about it because the opposite is usually what we're told, right? 所以人們確實需要失去對金錢的情感依戀，尤其是如果它是負數的話。我認為太多人認為錢不好，比太多人認為錢好造成的問題大很多。如果你仔細想想，這很奇怪，因為我們通常被告知的情況恰恰相反，對吧？

steven And in that analogy of it being like a woman looking for a man but saying that men are bad, etc. Does the woman in that analogy but also in the analogy of money also need to feel like she's deserving of a good man? Do you need to feel like you're deserving of money in order to attract it? I mean, this may be strazen to things like manifestation and whatever else, but do you have to feel like you deserve to be rich? Do you think in order to attract more money into your life, does it change how you make your decisions, how you share it, negotiate? 在這個類比中，就像一個女人尋找男人卻說男人不好，等等在這個類比中以及在金錢的類比中，女人是否也需要覺得自己值得一個好男人？你需要覺得自己值得錢才能吸引它嗎？我的意思是，這可能會被限制在諸如顯化之類的事情上，但是你必須覺得自己值得富有嗎？你認為為了吸引更多的錢進入你的生活，它會改變你做出決定、分享決定和談判的方式嗎？

Codie Certainly. I mean, I think the truth of the matter is that if you want to attract things, the best way to get them is to be great yourself. So if you want a great partner, be a great partner. If you want to be rich, you need to start doing things where you're acting rich. And I don't mean by spending, but what would a rich person do if they wanted to achieve X, Y, and Z? Well, they probably work harder. 當然。我的意思是，我認為事情的真相是，如果你想吸引事物，獲得它們的最好方法就是讓自己變得偉大。所以，如果你想要一個優秀的合作夥伴，那就成為一個優秀的合作夥伴。如果你想變得富有，你需要開始做一些你表現得很富有的事情。我所說的並不是花錢，但是，如果富人想實現 X、Y 和 Z，他們會怎麼做？嗯，他們可能工作得更努力。 They surround themselves with different types of people. But then I realized there's so many people that do not believe in themselves and do have negative stories. They have to break before they can take one tactic and do anything. So I think you're right. First, you got to believe it. 他們周圍都是不同類型的人。但後來我意識到有很多人不相信自己並且確實有負面故事。他們必須先突破，才能採取一種策略並做任何事情。所以我認為你是對的。首先，你必須相信它。

steven It does feel like it's really the crux of all of this stuff because the evidence you have or don't have, I guess, forms what we call self-belief. And some people who, you know, with all the will in the world, they just can't believe in themselves because they have deeper systemic sort of self-esteem issues. And I guess this ties into the conversation around like feeling like an imposter. And the reason I reference this is because I remember many years ago as you were talking, a friend of mine saying that when he finally got some money, he just had a huge sense of guilt because his father had worked really, really, really, really hard and been paid a fraction of what he had, the money he had made. 感覺這確實是所有這些東西的關鍵，因為你擁有或沒有的證據，我想，形成了我們所說的自信。還有一些人，你知道，他們竭盡全力，他們只是無法相信自己，因為他們有更深層的系統性自尊問題。我認為這與周圍的談話有關，就像感覺自己像個冒名頂替者一樣。我引用這個的原因是因為我記得很多年前你說話時，我的一個朋友說，當他終於得到一些錢時，他只是有一種巨大的罪惡感，因為他的父親確實工作了，真的真的真的很努力，但得到的報酬只是他的一小部分，他賺的錢。 So he always had this sense of sort of guilt with his money like he didn't deserve it, like he was an imposter potentially. And a lot of people struggle with that, you know? Yeah. And I think that's what I think about people. 所以他總是對自己的錢有一種罪惡感，就像他不值得一樣，好像他可能是個冒名頂替者。很多人都為此掙扎，你知道嗎？是的。我想這就是我對人的看法。

Codie Yeah. I mean, I do think like where your body goes, your belief follows. And so I was at this event for women and it was pretty high up people in finance and only females in the crowd. And it was the first time that I realized that a lot of people have a negative relationship with women because the facilitator asked everybody close their eyes. 是的。我的意思是，我確實認為，就像你的身體去哪裡，你的信念就會跟著去哪裡。所以我參加了這個女性活動，參加的都是金融界的高層人士，人群中只有女性。這是我第一次意識到很多人與女性有著負面的關係，因為主持人要求每個人閉上眼睛。

steven With money. With money. 用錢。用錢。

Codie Okay. So I asked you to picture money, put your eyes closed, picture money, and then have a visual representation with your body of how you feel when you hear the word money, right? So in my mind, I hear the word money, I go money, like, yeah, give me more of that, like it, big V, right? And yet when I looked into that, she said, freeze, open your eyes. And so then we opened our eyes and we looked around. And did you imagine what most of these high powered women looked like? It was like fetal position or like money or like money or like money, 好。所以我讓你想像金錢，閉上眼睛，想像金錢，然後用你的身體直觀地表達當你聽到「錢」這個詞時的感受，對嗎？所以在我的腦海裡，我聽到錢這個詞，我就去錢，就像，是的，再給我一點，喜歡，大V，對吧？然而，當我調查這一點時，她說，別動，睜開眼睛。然後我們睜開眼睛環顧四周。你想像過這些有權有勢的女性中的大多數是什麼樣子嗎？就像胎位或像錢或像錢或像錢， just very small. And that's when I realized, oh, of course they're not going to get a ton of it because that's their feeling with money. And so what she recommended that I have since done with a lot of the women that I've engaged with is say, when you think about money, all I want you to do, just make a big expressive movement with your body. And I'm like, am I going to get that salary? Yes, I am. You know, do I want more of it? Give it to me. 只是非常小。就在那時我意識到，哦，當然，他們不會得到太多，因為那是他們對金錢的感覺。所以她建議我從那時起和我交往過的很多女性一起做的是說，當你想到錢的時候，我希望你做的就是只要用你的身體做一個富有表現力的動作。我想，我能拿到那份薪水嗎？是的，我是。你知道嗎，我還想要更多嗎？【417】給我吧。把它給我。 And I do think your body ends up really determining how your brain functions. And Tony has talked about this and a lot of other people that have. So maybe if you don't think you deserve money, I don't know how to fix your brain right away, but I do know how to fix your body, which is just make a big movement that tells your body that money is good for you. Don't make a protective small movement that makes you in fear. Make a big movement that gives you into abundance. And so that stuck with me for a long time. 而且我確實認為你的身體最終真正決定了你的大腦如何運作。托尼和許多其他人都談到過這個問題。所以也許如果你認為自己不值得錢，我不知道如何立即修復你的大腦，但我確實知道如何修復你的身體這只是做一個大動作，告訴你的身體金錢對你有好處。不要做出讓你感到恐懼的保護性小動作。做一個大動作，讓你變得豐富。所以這件事困擾了我很久。

steven I find it interesting as well, thinking about who talks about money because men talk about money a lot. And I don't know. I don't know if women talk about money in private, but I know my male friends are all talking about their money, their investments, et cetera. And I wondered if there's any sort of gender difference you've observed because you speak to so many people about gender differences as relates to money. 我也覺得很有趣，思考誰談論金錢，因為男人常常談論金錢。我不知道。我不知道女人私下是否談論金錢，但我知道我的男性朋友都在談論他們的錢，他們的投資等等。我想知道您是否觀察到任何形式的性別差異，因為您與許多人談論了與金錢相關的性別差異。

Codie Well, perfect example is our audience across socials is about 60 to 65% men. And I'm a woman. And yet it's actually quite hard to get women interested and engaged on these issues. 嗯，一個完美的例子是我們的社群受眾中大約有 60% 到 65% 是男性。我是個女人。然而，實際上很難讓女性對這些問題感興趣並參與其中。

steven Interesting. 有趣的。

Codie And so, you know, I think a lot of women, first of all, they think it's a little a little cringe. You know, there's not normalization of it. So, you know, you're there's never a group where women are getting together on the 19th whole at a golf course and talking about the deals that they did that week. It was very normal for men, right? Where would women all get together to talk about their business aspects? I don't think there exists a container for that. And so I'm big on this belief that everybody should learn how to get money, especially if you're a woman. 所以，你知道，我認為很多女性，首先，他們認為這有點令人畏縮。你知道，它沒有標準化。所以，你知道，從來沒有一個團體中，女性會在 19 號整天聚集在高爾夫球場，談論她們那週所做的交易。這對男人來說很正常，對吧？女性們會在哪裡聚集在一起談論她們的商業問題？我認為不存在這樣的容器。所以我堅信每個人都應該學習如何賺錢，尤其是如果您是女性。 You don't have to go be a girl boss. And if you want to stay home and take care of the kids and be a tradwife, that's amazing. But understand where your money is located, understand how it's made and your family, understand how much things cost, what you spend. And it is there's nothing more fun than making your first dollar on your own. It's very liberating. 你不必去當女老闆。如果你想待在家裡照顧孩子並成為傳統妻子太棒了。但要了解你的錢在哪裡，了解它的製作方法和您的家人，了解物品的成本，你花了什麼。沒有什麼比自己賺第一塊錢更有趣的了。這非常解放。

steven Do you think money seen as a masculine thing? Investing, wealth creation. Do you think those are all seen as masculine? 你認為金錢被視為男性的東西嗎？投資，創造財富。你認為這些都被視為男性嗎？

Codie I mean, investment banking is 87.6% male. Oh, really? Yeah. The finance industry in general is 65% plus male. So that would tell me yes. 我的意思是，投資銀行業87.6%是男性。哦，真的嗎？是的。金融業整體男性比例超過 65%。所以這告訴我是的。

steven It feels like a real inequality in society that the people that are working in finance are heavily male, but also finance and money is power. 從事金融工作的人大多是男性，感覺就像社會上真正的不平等，還有金融和金錢就是力量。

Codie Right. Well, I mean, time in career, right? I mean, they just have had longer to have access to that industry. And so I don't think there's some big conspiracy theory happening. I think what happened is women haven't had the right to work for as long. Finance is the highest paid industry of all industries that you could go into. It's also one of the most competitive. It also has one of the highest barriers to entry, a number of licensing, graduate degrees, et cetera. It's also one of the most competitive to get into those positions. 對的。嗯，我的意思是，職業生涯，對吧？我的意思是，他們只是有更長的時間進入這個行業。所以我不認為有什麼大的陰謀論正在發生。我認為發生的事情是女性沒有這麼長時間的工作權利。金融是您可以進入的所有行業中收入最高的行業。它也是最具競爭力的之一。它還擁有最高的進入障礙之一、多項許可、研究生學位等。這也是進入這些職位最具競爭力的職位之一。 And so of course it's going to be dominated by those who have, you know, an unfair advantage from more time attempting to do this. I think if history shows us anything recently, there's going to be more women in it going forward. 當然，它會被那些擁有的人所主導，你知道，更多時間嘗試這樣做會帶來不公平的優勢。我認為如果歷史最近向我們展示了什麼的話未來將會有更多女性參與其中。

steven So if I took you back then, if I took you back to your first dollar and I took away everything that you have, 所以如果我當時帶你回去如果我把你帶回你的第一塊錢並且拿走了你擁有的一切

發言人04 but also I take away all of your contacts, you can keep your brain, 但我也拿走了你所有的聯絡方式，你可以保留你的大腦，

steven but you can't keep your contacts. And I set you the challenge in 2024 of building your wealth from scratch. What are the first things that come to mind to get you going? So you're in a studio apartment, you are broke, you have all the information you have, you have no contacts. What do you do? 但您無法保留您的聯絡人。我為您設定了 2024 年的挑戰，從頭開始累積財富。讓你開始行動時首先想到的是什麼？所以你住在單間公寓裡，你破產了，你擁有你所擁有的所有訊息，你沒有聯絡人。你是做什麼的？

Codie Am I allowed to be 20 again or do I have to be 30? You can be 20. Okay. If I'm young. 我可以回到20歲還是必須到30歲？你可以20歲。如果我還年輕。

steven Why did you ask that? 為什麼這麼問？

Codie Well, I think it's easier when you're young, if we're honest, when you're young, people who have money, they see themselves in you at an earlier date. If you got that hunger, I mean, one of our rules in hiring is hire people so hungry, you're scared they might bite you. 好吧，我認為當你年輕的時候會更容易，如果我們誠實的話，當你年輕的時候，有錢的人，他們很早就在你身上看到了自己。如果你有那種飢餓感，我的意思是，我們的招募規則之一就是僱用那些飢渴的人，你害怕他們會咬你。

發言人04 And so when you're young, you know, you've had this happen. 所以當你年輕的時候，你知道，你已經發生過這種事。

Codie You meet a young man who's just got that fire, right? He doesn't know anything, but you can just see in him that he will do whatever it takes. He's here before you, he's here after you. He's coming up with ideas. He's doing jobs to the point where you're like, chill, bro. Like that's not even your job, right? 你遇到了一個剛燃起火焰的年輕人，對嗎？他什麼都不知道，但你可以在他身上看到他會不惜一切代價。他在你之前，他在你之後。他正在想出點子。他的工作讓你覺得，冷靜點，兄弟。好像這根本不是你的工作，對吧？

steven Couple of them in here. 這裡有幾個。

Codie Right. And what do you do with those guys? You're like, I'm going to help you. Why? Because actually you see yourself in them. It's like a weird selfish father and mother thing we have. We're like, I see you. I remember being you. I'm going to help you. And so if you're young, 對。你對那些傢伙做了什麼？你說，我會幫你的。為什麼？因為實際上你在他們身上看到了自己。這就像我們有一個奇怪的自私的父親和母親。我們就像，我看到你了。我記得是你。我會幫你的。所以如果你還年輕 what I think you do is you get with the biggest badass guy you can find or gal you can find. And who's already successful. Who you think has the life that you want and you do everything possible to provide value to them. And that's probably a bunch of sweat equity stuff. That's probably a bunch of bullshit in the beginning, but it's so rare. Like intense competence is so rare. And when you're young, I think you throw it away with these ideas of like quiet quitting and not engaging. Like that is your moment to show that fire. And then what happens is you're only going to need to do that for like a year or two with a few players and you're going to move quickly. 我認為你要做的就是和你能找到的最大的壞蛋或女孩在一起。誰已經成功了。你認為誰擁有你想要的生活，你就盡一切可能為他們提供價值。這可能是一堆汗水資產。一開始這可能是一堆廢話，但這種情況很少見。像這樣強大的能力是非常罕見的。當你年輕的時候，我認為你會因為安靜退出和不參與這些想法而拋棄它。就像這是你展現火焰的時刻。然後發生的事情是，你只需要與幾個玩家一起這樣做一兩年，然後你就會迅速採取行動。 Because if you are with people who have a ton of resources, what is your biggest constraint in your business right now? Is it money? Do you not have enough money? Could you raise more if you needed it? Of course. Do you need more attention? No, you get hundreds of millions of views. Do you need more ideas? Probably not. 因為如果你和擁有大量資源的人在一起，您目前業務中最大的限制是什麼？【530】是錢嗎？【531】你錢不夠嗎？Is it money?Do you not have enough money?如果需要的話可以籌集更多嗎？當然。你需要更多的關注嗎？不，您會獲得數億次觀看次數。你需要更多想法嗎？也許不是。 You got a lot of them. What do you need? People. You need people. You need hungry little ankle biters that are willing to do whatever it takes. And so people don't like this answer, but it's not like I would do real estate. I would do Pollut podcast. And it's go find a person who is so rich but willing to give you a shot for as long as you can. 你有很多。你需要什麼？人。你需要人。你需要願意不惜一切代價的飢餓的小咬腳踝者。所以人們不喜歡這個答案但這不像我會做房地產。我會做 Pollut 播客。然後去找一個非常富有但願意盡可能長時間地給你機會的人。

steven Okay. So let's zoom in on that then because someone's going to hear that now. I'm going to go cool, got it Cody. And they're going to go on LinkedIn. I'm just going to start peppering, gold gates and Elon Musk, et cetera. You know what I mean? Let's make this a little bit. 好的。那麼讓我們放大來看，因為現在有人會聽到這一點。我要冷靜下來，明白了，科迪。他們將在 LinkedIn 上發布。我要開始講金門和伊隆馬斯克等等。你知道我的意思嗎？讓我們稍微做一下。

Codie They're like, this didn't work. Elon didn't text me back. 他們就像，這不起作用。埃隆沒有回我簡訊。

steven So when I'm thinking about reaching out to these individuals that are powerful, and I guess we could frame it in the context of you. You're a very powerful woman. You've got lots of opportunities and probably less time than opportunities. So how would I get to Cody? Yeah. How could I manipulate you or motivate you into giving me a shot? 因此，當我考慮接觸這些有權勢的人時，我想我們可以在你的背景下建造它。你是一個非常強大的女人。你有很多機會，但時間可能比機會還少。那我要怎麼去科迪呢？是的。我怎麼操縱你或激勵你給我一個機會呢？

Codie Yeah. Let's talk about two things. One, if you want to get in front of a rich, powerful person, start with concentric circles. So start with what's closest to you. So for instance, who's the richest guy on your block? Who's the richest guy in your community? Who's the richest guy that you can get to or gal you can get to? No way. 是的。我們來談兩件事。一，如果你想在一個有錢有勢的人面前，從同心圓開始。所以從離你最近的開始。例如，誰是你所在街區最富有的人？誰是你們社區最富有的人？你能找到的最富有的男人或女人是誰？不可能。

steven Start there. 從這裡開始。

Codie There's no one there. There's no way. First of all, you're like seven degrees of Kevin Bacon, right? So what I would say is it's just a number of this game. There's somebody, maybe they're only making a couple hundred K a year, but that's like way more than you could ever imagine. Start there. So that would be my first point. And I think about that like, you know, for instance, you go to school. So everybody goes to school in some way, shape or form. 那裡沒有人。【571】沒辦法。沒辦法啊首先，你就像凱文貝肯的七度，對吧？所以我想說的是，這只是這個遊戲的一部分。有人，也許他們一年只賺幾百K，但這比你想像的要多得多。從這裡開始。這就是我的第一點。我想，你知道，例如，你去上學。所以每個人都以某種方式、形式或形式上學。 Who do you know who also goes to your school? Who is the richest kid at your school? Can you get to their dad or their mom? Right? So try to get to who's closest to you that you can physically touch and you can actually engage with that human. I would start there because it's lower stakes. So one, if the richest guy on your block or in your college that's a friend of your, you know, that's a dad of one of your friends owns a big sprinkler company that makes a couple million dollars a year. 你認識誰也在你的學校上學？誰是你們學校最有錢的孩子？你能找到他們的爸爸或媽媽嗎？【583】對吧？正確的？因此，請嘗試接近離您最近的人，您可以實際接觸到該人，並且可以實際與該人互動。我會從那裡開始，因為它的風險較低。所以，如果你所在街區或大學裡最富有的人是你的朋友，你知道嗎那是你一個朋友的父親擁有一家大型噴水滅火公司，每年賺取數百萬美元。 Start working with that. And while you're there, give yourself a deadline six months or a year, learning at this level and then level up. Who's now the richest person times two X you can get to. I think the biggest problem is people confuse fame with being rich. They go after you and I. We're not the richest people. I mean, we do pretty good, but like, we're not the richest. And by the way, who has more competition? Everybody's in your in my email inbox is just because we have a lot of followers. I would never go to an influencer and try to play this game. 開始處理這個問題。當你在那裡時，給自己一個六個月或一年的期限，在此級別學習，然後升級。誰是現在最富有的人乘以你所能達到的兩個X。我認為最大的問題是人們將名譽與富有混為一談。他們追捕你和我。我的意思是，我們做得很好，但我們並不是最富有的。順便問一下，誰的競爭比較激烈？每個人都在我的電子郵件收件匣中，只是因為我們有很多追蹤者。我永遠不會去找有影響力的人並嘗試玩這個遊戲。 I would go to the guy who runs a sprinkler company that nobody is talking to at all, but he makes a ton of money. And then you cozy up to this guy and you go, this is incredible. What do you do? You did this with sprinklers. How much does your company make? Whoa, I want to be like you one day. Can I intern for you or apprentice for you? I'll do whatever you want. Do you know what that is going to feel like to a guy like that as opposed to me or you? 我會去找那個經營灑水器公司的人，但沒人與他交談，但是他賺了很多錢。然後你就跟這傢伙討好然後就走了，這太不可思議了。你是做什麼的？你用灑水器做到了這一點。你們公司賺多少錢？哇，我希望有一天能像你一樣。我可以給你實習或學徒嗎？【608】你想讓我做什麼我就做什麼。我會做任何你想做的事。你知道這樣的人而不是我或你會有什麼感覺嗎？ We're going to be like, I don't have time. I have too many interns. So go where the water is the shallowest is what I would start with. 我們會說，我沒有時間。我的實習生太多了。所以我會從水最淺的地方開始。

steven It's so true because I am sure both of us get just hundreds and thousands of messages a year of people. And literally will stop me outside my office and say, remember this kid the other day was about a week ago. He stopped me outside of our new office and said, he was still outside there and he had his like CV and a little binder. And he was like, I will come in and I will just clean the floor. And I'm so that's not a great pitch because I obviously I can't do that. I can't have someone come into my company unpaid, which is going to cause a whole PR disaster when that leaks out into the press, etc. But I wouldn't anyway. 這是真的，因為我確信我們兩個每年都會收到數百條訊息。而且真的會在辦公室外面攔住我說，記得前幾天是大約一週前的這個孩子。他在我們的新辦公室外攔住了我並說：他還在外面，他有自己的履歷和一個小活頁夾。他說，我會進來，我會清理地板。我認為這不是一個很好的提議，因為我顯然不能這樣做。我不能讓別人無薪進入我的公司當這件事洩漏給媒體時，將會引發一場公關災難，等等但我無論如何都不會。 And you're, I don't know what it was about that, but that doesn't necessarily make me think that you are tremendously valuable. If you're coming in and offering to make the team clean the floor personally. So I'm so compelled by what it is in that initial message that sometimes in your case will just get you to pause a second and maybe reply to the person in a sea of DMs and messages. Is there something in particular that spikes you? 而你，我不知道那是怎麼回事，但這並不一定讓我認為你非常有價值。如果您進來並提出讓團隊親自清潔地板。因此，我對最初的訊息中的內容非常著迷，有時在您的情況下，您可能會暫停一秒鐘，也許會在大量的私訊和訊息中回覆對方。有什麼特別讓你感到震驚的事嗎？

Codie The only thing that spikes is some sort of expertise. You and I are only interested really in one thing. We are interested in somebody who has a understanding of the world that we don't. That can take us one step further. Right. You don't need another floor cleaner. You don't need another driver. But if a young kid reached out to you and they said, Hey, I've analyzed 542 YouTube videos of yours. Here are the thumbnails that actually work the best. 唯一尖峰的是某種專業知識。你和我只對一件事真正感興趣。我們對那些了解我們所不了解的世界的人感興趣。這可以讓我們更進一步。對。您不需要其他地板清潔劑。你不需要另一個司機。但是如果一個小孩向你伸出手，他們說，嘿，我分析了您的 542 個 YouTube 影片。以下是實際上效果最好的縮圖。 Here's a bunch that you have lately that I don't actually think work. Here's the data driven behind this. I actually put together a few mockups of it for you. And, and I reached out to these three people that I think would be great to have on your podcast. Here's why. And they've already agreed to it. If this is interesting, I just want to defer it along this packet to you. You might be like, Hmm, that's interesting. Okay. What about that last line you used that I just wanted to forward this onto you. 這是你最近收到的一堆我認為實際上不起作用的東西。這是背後驅動的數據。我實際上為你整理了一些模型。而且，我聯繫了這三個人，我認為他們出現在你們的播客上會很棒。這就是原因。他們已經同意了。如果這很有趣，我只想將其與此資料包一起推遲給您。你可能會說，嗯，這很有趣。好。你使用的最後一行怎麼樣，我只是想將其轉發給你。

steven Why is. 為什麼呢。

Codie Oh yeah. You never want to expect something for a gift given. I call it the 10 X rule. So I try to never ask for something unless I have given 10 s 10 X to a person. And we have that across our business too. I think you should do that with with young people. So when I was younger, I have a lot of people that I thought of as mentors. They would never know that they were a mentor of mine. And all I would do is I would ask them one question. 哦，是的。你永遠不想對你所送的禮物抱持什麼期待。我稱之為 10 X 規則。所以我盡量不要求任何東西，除非我已經給了一個人 10 s 10 X。我們的業務中也有這樣的情況。我認為你應該對年輕人這樣做。所以當我年輕的時候，我認為很多人都是我的導師。他們永遠不會知道他們是我的導師。我要做的就是問他們一個問題。 So I wouldn't go to famous people, but I might go to a normal, you know, kind of high powered exact and finance or something and say like, Hey, I was wondering, I saw you did this deal over here. I was wondering why you chose to invest in that company versus this company. You know, if you had time for a one sentence reply, that'd be amazing. And they might reply me one sentence, maybe one out of 10 people would. And then I would say, thank you. No need to respond further. This was really helpful. I'm going to go implement this in some way. 所以我不會去找名人，但我可能會去找普通人，你知道，某種高能精確和金融之類的東西，然後說，嘿，我想知道，我看到你在這裡做了這筆交易。我想知道你為什麼選擇投資那家公司而不是這家公司。你知道，如果你有時間回覆一句話，那就太好了。他們可能會回我一句話，也許十分之一的人會。然後我會說，謝謝。無需進一步回應。這真的很有幫助。我將以某種方式去實現這一點。 And then I would reach out to them in a couple of weeks and I'd be like, Hey, that piece of information you gave me. I just did X, Y and Z with it. Really helpful. Thank you. No need to reply. Just letting you know that you made an impact. And that no need to reply. And me following up is so rare. I wish people realized that today that if you want something, 然後我會在幾週內聯絡他們，我會說，嘿，你給我的那封訊息。我只是用它做了 X、Y 和 Z。真的很有幫助。謝謝你。無需回覆。只是讓您知道您產生了影響。而且無需回覆。而我的後續追蹤是如此罕見。我希望人們今天意識到，如果你想要什麼， follow through. Follow through is worth its weight in gold. I mean, one of the other things that we do is when people reach out to us and say stuff like we'd like to do X, Y, Z for you. I say, read this book and I'll give them a random book. And I say, come back to me with a few X, Y, Z questions or things. How many people do you think actually come back? 遵循。堅持下去是有價值的。我的意思是，我們做的其他事情之一是當人們聯繫我們並說我們想做某事時，Y，Z 給你。我說，讀這本書，我會給他們一本隨機的書。我說，帶著一些 X、Y、Z 問題或事情來找我。你認為有多少人真正回來了？

發言人05 I mean, I think I've had five maybe. 我的意思是，我想我可能已經有五個了。

Codie And so follow through is so rare. And what would happen with these people? And I still do it to this day. I had one guy who was, what was his role? 所以堅持到底是非常罕見的。這些人會怎樣？直到今天我仍然這樣做。我有一個人，他的角色是什麼？

發言人05 He was quite high up at a company called State Street. 他在一家名為道富銀行的公司裡身居高位。

Codie And I can't remember what his role was, but he said to me one day I was in New York. I had played that game with him for probably years. Like, hey, tiny little thing, one sentence of advice. Great. Thank you. Here's how I implemented it again and again and again, maybe 20 times over the course of two years. And finally I was in New York and he was in New York and I pinged him and said, I'd love to take you to dinner. 我不記得他的角色是什麼但是有一天他對我說我在紐約。我和他一起玩這個遊戲可能有很多年了。就像，嘿，一件小事，一句建議。太棒了。謝謝你。以下是我一次又一次地實現它的方法，兩年內可能有 20 次。最後我在紐約，他也在紐約，我給他發了短信，說：我很想帶你去吃晚餐。 I want to talk to you about a few things. And it was so funny because as we sat down, he goes, this is the weirdest thing. And I thought, oh no, what? And he said, I don't really know you, but I feel invested in your success. I was like, I know you do because I'm dripping on you for two years, showing you that a tiny little action, which felt like nothing to you actually made a material impact on my life. And most people don't get to feel that way. 我想和你談一些事情。這很有趣，因為當我們坐下時，他說，這是最奇怪的事。我想，喔不，什麼？他說，我並不真正了解你，但我覺得你的成功是我的投資。我當時想，我知道你這樣做，因為我已經滴在你身上兩年了，向你展示一個小小的動作，你覺得這沒什麼，但實際上對我的生活產生了實質影響。大多數人不會有這種感覺。

steven So I'm a young person. I'm Cody Sanchez without anything. You've managed to get yourself nice and cozy with someone rich and powerful. You're now in there in a circle. You're learning from them. What way do you go from there? 所以我是一個年輕人。我是科迪·桑切斯，一無所有。你已經設法讓自己與有錢有勢的人相處融洽、融洽。你現在已經圍成一圈了。你正在向他們學習。從那裡你該走哪條路？

Codie Yeah. Well, the first thing that I would do is if you look back at my resume, I think I stayed at most jobs for like a year and a half, two years max, until I was at one called first trust where I was there for five years because I had ownership in the business. And I felt like I had skin in the game. I had control of my outcome. But before then I really only stayed in jobs about a year and a half. The second that they told me I couldn't progress anymore or I couldn't have an option to make more money I left. And so in my opinion, the young generation does have it right that you should not stay at a job for 20 years unless that job continues to allow you to earn more and to learn more. 是的。好吧，我要做的第一件事就是如果你回顧我的履歷，我想我在大多數工作上待了一年半，最多兩年，直到我在一家名為「第一信託」的公司工作了五年，因為我擁有該公司的所有權。我覺得我也參與其中。我可以控制自己的結果。但在此之前我實際上只工作了大約一年半。第二次，他們告訴我，我無法再進步，或者我無法選擇賺更多的錢，我就離開了。所以在我看來，年輕一代確實有句話說得對：你不應該在一份工作上待 20 年，除非這份工作能夠繼續讓你賺更多的錢，學到更多的東西。 So the second I wasn't earning more and the second I didn't feel like I could learn more exponentially, I left. So that's what I think they should do. And you basically are your kind of monkey barring both how much you earn and what you can learn to your next position. And I think that people too many people start doing entrepreneurship too early in my opinion, because you can learn on somebody else's dime as opposed to going out and doing the brutal awful thing that could put you 10 years behind because you lose all your money and you don't actually have enough knowledge to do the job right. Go and work for a bunch of entrepreneurs for five or seven years. And then once you've been sure that you really want to be in the game and be an entrepreneur, then go do it. But that's what I would do. 所以第二個我沒有賺更多，第二個我覺得我不能以指數方式學習更多，我離開了。所以這就是我認為他們應該做的。除了你賺多少錢以及你能學到什麼來達到下一個職位之外，你基本上就是你這種猴子。而且我認為，在我看來，太多的人開始創業太早了，因為你可以用別人的錢來學習，而不是出去做殘酷的可怕的事情，這可能會讓你落後10 年，因為你失去了所有的錢，而且你實際上沒有足夠的知識來正確地完成工作。去為一群創業家工作五、七年。然後一旦你確定你真的想參與其中並成為一名企業家，那就去做吧。但這就是我會做的事。 I would leapfrog to positions of higher power and then eventually I might become an entrepreneur and in finance they have a really cool thing that I think more companies should do. And that if you leave your company you should try and we should play it with you. So when I left first trust, the first person who wanted to give me a check was my CEO. So I was like, I'm going to go do something else. I'm going to build something else. And he wanted me out of the firm. He was like, I don't want you running the business how you're running it now. You need to do it my way, not your way. 我會躍升至更高權力的職位，然後最終我可能成為一名企業家，在金融領域，他們有一件非常酷的事情，我認為更多的公司應該這樣做。如果你離開公司，你應該嘗試，我們應該和你一起玩。所以當我離開第一個信任時第一個想給我支票的人是我的執行長。所以我想，我要做點別的事情。我要建造一些別的東西。他希望我離開公司。他就像，我不希望你以現在的方式經營公司。你需要按照我的方式去做，而不是你的方式。 But we left amicably and he said, I want to be your first investment. Like when you go looking for investors, I want to be it. And I think that is what employees should strive for. Try to get your boss to give you your first capital. And if you're a great employee, they're going to be happy too. 但我們友好地離開了，他說，我想成為你的第一個投資。就像當你尋找投資者時，我想成為那樣。我認為這就是員工應該努力的目標。試著讓你的老闆給你第一個資本。如果你是個優秀的員工，他們也會很高興。

steven In order to leapfrog, you're going to have to do a lot of interviews. So I just wanted to pause there and ask, you know, when you're interviewing people, what are the red flags? And if I was interviewing to join Cody Sanchez's business empire, what's the best things that I could say and do? And what's the best behavior that I could exhibit in that moment? Yeah, 為了實現跨越式發展，你將不得不進行大量訪談。所以我只是想停下來問，你知道，當你訪問別人時，危險訊號是什麼？如果我正在面試加入科迪·桑切斯的商業帝國，我能說和做的最好的事情是什麼？那一刻我能表現出最好的行為是什麼？是啊，

Codie people will give you things when they think you know them more than they know you. And so what do I mean by that? I mean, nobody, I mean, our favorite word is our name, right? For every single one of us. And we all like to talk about ourselves more than we like to ask questions. It's just kind of true for most humans. So if we know that to be true, what do you want to do in an interview? You want to go in and say, here's all the things I think I know about your company. I'm not sure because I'm not you. 當人們認為你比他們更了解你時，他們就會給你東西。那我這是什麼意思呢？我的意思是，沒有人，我的意思是，我們最喜歡的字是我們的名字，對嗎？為了我們每一個人。我們都喜歡談論自己，而不是喜歡問問題。對大多數人來說這確實是事實。那麼，如果我們知道這是真的，您想在訪談中做什麼？你想進去說，這是我認為我所了解的有關貴公司的所有資訊。我不確定，因為我不是你。 I'm on the outside. But this is what I think I know about it. Really impressed by this. I think this is great over here. I'm curious about this. Can you tell me why you guys made this decision? The interview should be showing the interviewer that you know almost everything that there is to know about their company. And it should be done with a lot of humility. Like, I think that even if you're certain, I think is important. And the second that happens, our ego gets to us and I go, 我在外面。但這就是我想我所知道的。這真的給我留下了深刻的印象。我覺得這裡很棒。我對此很好奇。你們能告訴我你們為什麼做出這個決定嗎？面試應該向面試官表明您幾乎了解有關他們公司的所有資訊。並且應該以非常謙虛的態度來完成這件事。就像，我認為即使你確定，我認為也很重要。當這種情況發生的時候，我們的自我就開始影響我們，我就走了，【780】這傢伙很聰明。 this guy's pretty smart. You're right. That was a good move that we did over there. And so that's what I think a lot of people don't do. Too many people do shotgun rounds, which is really wide going after a ton of different jobs as opposed to sniper shots. Go after the three positions you want aggressively knowing everything about that company and that boss. You're much more likely to get it than just to apply on indeed. 這傢伙很聰明。你是對的。我們在那裡做了一個很好的舉動。所以我認為很多人都沒有這樣做。太多人用霰彈槍射擊，與狙擊射擊相比，這確實是一個廣泛的任務。追求你想要的三個職位，積極了解該公司和該老闆的一切。你獲得它的可能性比僅僅申請確實要大得多。

steven Is there anything else that is an immediate turn off for you in an interview, like an immediate red flag? If someone says something or does something. Oh yeah, 還有什麼事情會讓你在面試中立刻感到無聊嗎？就像立即出現的危險訊號？如果有人說了什麼或做了什麼。哦，是的，

Codie there's so many immediate not going to hire you if you talk badly about your last boss. Because the way you treated your last person is probably going to be the way you treat me immediately not going to hire you. Second immediate not going to hire you is if you talk about all the reasons why something didn't work and it's not your fault. So if you're victim mentality at all, well, this didn't work because of this. This didn't work because of this. Third in the interview is if you at all start talking about this one's a little inappropriate. But if you come into my companies and you say, talk to me about work life balance. I'm not the place for you. 如果你說你上任老闆的壞話，很多人會立刻不會僱用你。因為你對待最後一個人的方式可能會成為你對待我的方式，而我不會立即僱用你。如果你談論某件事不起作用的所有原因並且這不是你的錯，那麼第二個不會僱用你的情況是。所以，如果你有受害者心態，那麼，因此，這不起作用。因此，這不起作用。訪談中的第三點是，如果你開始談論這件事有點不合適。但是如果你進入我的公司並且你說，和我談談工作與生活的平衡。我不適合你。 Our companies are hardcore. There's not a lot of work life balance. We work hard. So I'm not going to hire you if you talk about how much time off are you texting on the weekends? The answer is yes. The second point to that is I always make the job seem worse than it is. And so a lot of people who hire try to sell the person. This is why it's so great. You should come here. My interview usually goes like this. 我們的公司是鐵桿企業。工作與生活之間的平衡不夠。我們努力工作。所以如果你說你週末有多少時間發短信，我就不會僱用你？答案是肯定的。第二點是我總是讓工作看起來比實際情況更糟。因此，許多僱用的人試圖出售該人。這就是它如此偉大的原因。你應該來這裡。我的訪談通常是這樣的。 Hey, I want to ask you a bunch of questions about your background. Then I'm going to tell you all the things that are really tough about this job. So you get the honest truth about it one way or the other. And then I'll wrap up with you with you asking any questions you want. Does that sound good? They go, yep, I kind of pepper them with questions about them. They go, here's all the things that suck about this job. Here's all the things that are hard. Here's all the reasons why it hasn't worked to date. Any questions on that. 嘿，我想問你一些關於你的背景的問題。然後我將告訴你這項工作中所有真正困難的事情。所以你可以透過某種方式得到誠實的真相。然後我將結束您的演講，您可以提出任何您想要的問題。這聽起來不錯嗎？他們走了，是的，我問了他們一些關於他們的問題。他們走了，這就是這份工作的所有糟糕之處。這就是所有困難的事。以下是迄今為止它不起作用的所有原因。對此有任何疑問。 And the reason why is because I don't want anybody coming into my company and going, God, I thought it was going to be better than this. I want them coming in and going, oh, okay, this actually isn't miserable. 原因是我不希望任何人進入我的公司並離開，上帝啊，我以為事情會比這更好。我希望他們進進出出，哦，好吧，這實際上並不悲慘。

steven And at some point from, you know, leapfrog from one place to another, and eventually you have enough, I guess, intelligence to start thinking about becoming an owner at some point. How do I make that transition from being a team member or an employee to becoming an owner? If I only have a couple of thousand dollars, let's say, I mean, can I at that point? Do I need to become rich to become an owner? 在某個時刻，你知道，從一個地方跳到另一個地方，我猜，最終你已經受夠了有智慧在某個時刻開始考慮成為所有者。我如何從團隊成員或員工轉變為所有者？如果我只有幾千美元，我的意思是，那我可以嗎？我需要變得富有才能成為所有者嗎？

Codie That's a good question. First, I think becoming an owner inside of a business is totally possible. And so you should ask your boss this question, which is, in this business, if I am one of your top performers consistently and make myself materially important to the business, can I get some ownership in either this business or anything else that we do? And I am willing to earn it or invest in it to do that. And so, for instance, at my companies, if you're one of the top performers, you can invest alongside me in some of our other companies. That's a finance model that I stole. 這是個好問題。首先，我認為成為企業內部的所有者是完全可能的。所以你應該問你的老闆這個問題，也就是說，在這個行業，如果我一直是你們表現最好的員工之一，並且使自己對企業非常重要，我可以獲得該業務或我們所做的其他任何業務的部分所有權嗎？並且我願意透過賺取或投資來做到這一點。因此，例如，在我的公司，如果您是表現最好的人之一，您可以與我一起投資我們的其他一些公司。那是我偷來的財務模型。 So in private equity, the reason why people in private equity are so rich is because all the managers of the company have an opportunity to invest in the best deals so they can put some money in. And there's allowances for people who aren't accredited investors, but are employees to actually invest even though they're not accredited in the US, which is a really unfair advantage. And so I would ask your employer that question. And then the second thing that I would do is I would try to see if you can earn still so you can W2 earn. You can make as much money as humanly possible from your salary and then take the money from your salary and invest in other side deals. And I would do that before I ever jumped into my own business overall. 所以在私募股權領域，私募股權行業的人之所以如此富有，是因為公司的所有經理都有機會投資最好的交易，這樣他們就可以投入一些錢。對於非合格投資者也有津貼，但即使員工沒有在美國獲得認可，他們也可以實際投資嗎？這確實是個不公平的優勢。所以我會問你的雇主這個問題。然後我要做的第二件事是我會試著看看你是否還能賺錢，這樣你就可以賺到 W2。你可以從你的薪水中賺盡可能多的錢，然後從你的薪水中取出錢並投資於其他附帶交易。在我開始自己的事業之前，我會這麼做。

steven The problem, I think, that came straight to mind when I think about that is when you start investing in side deals, you're going to make a lot of mistakes and you're going to lose a lot of money because seed investing is tough anyway. But especially if you have poor deal flow, i.e. you're not getting a lot of deals, it's just your mate, Kevin, who has this idea for an app. And he asked for 25K. So, you know, I say this because I had a fairly famous actor come up to me the other day who's very young in his career, made a lot of money and he said, Steve, 我認為問題是，當我想到這一點時，我直接想到的是當你開始投資附帶交易時，你會犯很多錯誤，你會損失很多錢，因為種子投資無論如何都是艱難的。但特別是如果您的交易流量不佳，即你沒有得到很多優惠，這只是你的伙伴，凱文，誰有這個應用程式的想法。他要了 25K。所以，你知道，我這麼說是因為前幾天有一位相當有名的演員來找我，他的職業生涯還很年輕，賺了很多錢，他說，史蒂夫， I don't know what to do with my money, etc. I don't know where to invest it because my mate has this app idea. And I go, oh, you know, that's the only deal he has on his plate. So he's giving his friend 25 or 50K for an app idea. So is that smart to do? 我不知道如何處理我的錢，等等。我說，哦，你知道，這是他手上唯一的交易。因此，他為他的朋友提供了 25 或 50K 的應用程式創意。那麼這樣做明智嗎？

Codie Yeah, it's a great question. No, I think until you're rich and let's define riches, 是的，這是一個很好的問題。不，我想直到你變得富有，讓我們定義財富，

steven until you're a millionaire, I would do zero startup investing. 在你成為百萬富翁之前，我會進行零啟動投資。

Codie I mean zero because it's a 90% failure rate. You only invest in startups when you want to get pretty rich because you can burn some capital in order to have a few home runs. So instead, I might go to something like we're an investor in this company, so full disclosure, but there's a company called Percent where they allow you to invest in bond deals that cash flow for small businesses. You could also do equity deals in businesses that cash flow. So I would stay away from anything that isn't already profitable, that doesn't already make money. And I think once you have your first million, you can play that game. 我的意思是零，因為失敗率是 90%。只有當你想變得非常富有時，你才會投資新創公司，因為你可以燃燒一些資本來獲得一些本壘打。所以相反，我可能會採取類似我們是這家公司的投資者的方式，如此全面的揭露，但有一家名為 Percent 的公司，他們允許您投資為小型企業帶來現金流的債券交易。您也可以在有現金流的企業中進行股權交易。所以我會遠離任何尚未獲利的事情，那還沒有賺錢。我認為一旦你擁有了第一個一百萬，你就可以玩那個遊戲了。 But until then, you only want to do deals where you're cash flow. And so that's where I would start. You can start with something like Percent. You could also start by talking to, you know, your employer, like I was talking about and say, hey, in this business that we have now, how could I earn some equity? And the answer might be, you can't. Like, I don't give equity and contrarian thinking my media company because I want to own my name forever. I don't ever think I'm going to sell this thing. 但在那之前，您只想在有現金流的情況下進行交易。這就是我要開始的地方。您可以從百分比等內容開始。你也可以先與你的雇主交談，就像我正在談論的那樣，嘿，在我們現在的這項業務中，我怎麼能賺取一些股權？答案可能是，你不能。就像，我不會給我的媒體公司股權和逆向思維，因為我想永遠擁有我的名字。我從來沒想過我會賣掉這個東西。 But if we have cash flowing laundromats and car washes, yeah, you guys can invest in that if you're seen as a marquee member of the team. So maybe find companies where that's allowed to. 但是如果我們有現金流通的自助洗衣店和洗車場，是的，如果你們被視為團隊的重要成員，你們就可以對此進行投資。所以也許可以找到允許這樣做的公司。

steven Just on that point, just curious, and this is kind of a bit of a tangent. But if I'm a team member of yours and because you said if you're a marquee member of the team. 就這一點而言，只是好奇，這有點離題。但是如果我是你的團隊成員並且因為你說過如果你是團隊的主要成員。

發言人04 So what if I come to say, Cody, can I get a piece of that laundry mat? 那如果我來問科迪，我可以拿一塊洗衣墊嗎？

steven You turn to me and go, no, you're not a marquee member of this team. 你轉向我，然後走，不，你不是這個團隊的主要成員。

Codie Oh yeah, for sure. 哦，是的，當然。

steven Well, that's what you'd say to me. 好吧，這就是你要對我說的。

Codie Yeah, I would. Yeah, I would say at this point, people who are allowed to have equity in the company are people that I think we're going to travel through time together. That means years or decades. 是的，我願意。是的，我想說，在這一點上，被允許擁有公司股權的人是我認為我們將一起穿越時空的人。這意味著幾年或幾十年。

steven So you don't think I'm going to travel in time with you? 所以你認為我不會和你一起穿越時空？

Codie I'm not sure yet. I don't know you well enough yet. You've been here for a year. You know, you run our social media accounts. You've hit goals, but you haven't absolutely blown them out of the park yet. You know, do you think that if you left the company right now, we would be unable to function without you? And the answer is usually like, no, probably not. Okay. 我還不確定。我還不太了解你。你來這裡已經一年了。你知道，我們的社群媒體帳號是你管理的。你已經達到目標了，但你還沒有完全把他們趕出公園。你知道嗎，你認為如果你現在離開公司，沒有你我們就無法運作？答案通常是，不，可能不會。好吧。 So at this point, you're not a partner in the business yet. You're still at employee status. But if you keep taking on more responsibility and you keep beating goals overall and you show me that the business is better and would lose steam without you, then absolutely you can invest. But I learned this from Jim Bowen at First Trust. He did this beautifully. You had to pay into the partnership to become a partner. 所以此時，您還不是該業務的合作夥伴。您仍處於僱員身分。但是，如果你不斷承擔更多責任，不斷超越總體目標，並且你向我表明，業務會更好，如果沒有你，業務就會失去動力，那你絕對可以投資。但是我從 First Trust 的 Jim Bowen 那裡學到了這一點。他做得很好。您必須向合夥企業繳交費用才能成為合夥人。 You, 你，

Codie and that kind of sucked because you also have to pay taxes on partnership. And so not only do you not get money right away, but you have to spend money every year because your partnership value goes up and you have to pay taxes on it. But Jim made this big, this big feeling at the company about the chance when he offers somebody partnership. It was like a celebration. And that is, I think, what we want to do in our companies. Same thing Warren Buffett does. You know, he allows his employees to have equity in his companies, but only those that he thinks he's going to travel through time with. 這很糟糕，因為你還必須為合夥企業繳稅。所以你不但不能立即得到錢，但是你每年都得花錢，因為你的合夥價值上升，你必須為此繳稅。但是吉姆做得這麼大，當他向某人提供合作關係時，公司對這個機會有一種強烈的感覺。這就像一場慶祝活動。我認為，這就是我們公司想要做的事情。華倫‧巴菲特也做同樣的事情。你知道，他允許他的員工擁有他公司的股權，但僅限於那些他認為會一起穿越時空的人。 And Warren Buffett has had the same 37 employees, I think for like 20 years. You can go look at their Christmas cards and nobody changes year after year after year. 巴菲特也有同樣的 37 名員工，我想了大約 20 年。你可以去看看他們的聖誕卡，年復一年沒有人改變。

steven Can I get rich if I just have a salary? 光有工資就能致富嗎？

Codie Yeah, you can. You can't get on the Forbes 100 list if you just have a salary. But if you want to make a couple million dollars, 100%. I mean, Bruce, Brucey Bruce, back at Goldman Sachs, bought an ambassador ship and he was only ever a salaried employee. Got bonus too, of course, climbed to the corporate ladder and is probably worth 100 million plus now. So why do I need to buy a boring business? You don't. You don't need to. 是的，你可以。光有工資是上不了福布斯100強的。但是如果你想賺幾百萬美元，100%。我是說，布魯斯，布魯西·布魯斯，回到高盛，買了一艘大使船，而他只是一名受薪僱員。當然也有獎金，登上了公司的階梯，現在的身價可能超過 1 億。那我為什麼需要買一個無聊的企業呢？你不知道。你不需要。 The problem is, what if Bruce gets fired? What if your job doesn't exist? What if you're an attorney now and you make great wages or hours but AI does take your jobs? What's your backup plan? 問題是，如果布魯斯被解僱怎麼辦？如果你的工作不存在怎麼辦？如果你現在是律師，薪水或工作時間都很高，但人工智慧確實搶走了你的工作怎麼辦？你的後備計畫是什麼？

steven So my backup plan might just be, I don't know, I own some Airbnbs and I rent them out or something. 所以我的後備計劃可能只是，我不知道，我擁有一些 Airbnb 並將它們出租或其他什麼。

Codie You could do that too. Airbnbs is pretty volatile market. We've seen that now. And I think I like, I don't like risk. And so I think if you want to get rich, how do you get rich? You try to not lose money over time. And you try to have enough bets where you can have an outsize return at some point. So you could just own Airbnbs. You could just do real estate. I don't really care how people do it. 你也可以這麼做。Airbnbs 是一個相當不穩定的市場。我們現在已經看到了。我想我喜歡，但我不喜歡冒險。所以我想如果你想致富，你要怎麼致富呢？隨著時間的推移，你盡量不賠錢。並且你嘗試下足夠的賭注，這樣你就可以在某個時候獲得巨額回報。所以你可以只擁有 Airbnb。你可以只做房地產。我真的不在乎人們怎麼做。 I don't think everybody should own a laundromat or a car wash, but I do think you should have a backup plan. So one day when you want to retire too, you got some extra income coming in. 我不認為每個人都應該擁有自助洗衣店或洗車場，但我確實認為你應該有一個後備計劃。所以有一天，當你也想退休時，你獲得了一些額外收入。

steven So if I've got tens of thousands of dollars or pounds, do you think, what do you think, what would you do with it? 所以，如果我有數萬美元或英鎊，你認為，你覺得怎麼樣？

Codie I was playing this game yesterday. There's three businesses I really like right now. I really like senior care centers. 我昨天在玩這個遊戲。我現在非常喜歡三項業務。我真的很喜歡高級護理中心。

steven Senior care centers, okay. 高級護理中心，好的。

Codie Which is interesting because you'd go Cody, I said tens of thousands, not hundreds of thousands. 這很有趣，因為你會去科迪，我說的是數萬，不是幾十萬。

steven But senior care centers are interesting because there's all these government grants and allowances for the fact that we do not have enough of them in the US. 但是高級護理中心很有趣，因為有所有這些政府補助和津貼，但事實上我們在美國沒有足夠的補助和津貼。

Codie And you can turn a house with the right licensing and zoning into a senior care center. And so I won't get too technical on it, but demographics show we have a huge aging population. We need more areas to take care of them. And you can start smaller by having an independent living house that has a rotating nurse. You make three to five X the rent on that as you do a regular midterm or longterm rental. So I like the demographics of that one. Plus it's not super capital intensive because you could rent the house out from somebody else and then just layer this assisted living center on top of it. We had to put my grandparents in one of these at one point because they needed 24/7 care. Did you buy one? 您可以將擁有正確許可和分區的房屋變成高級護理中心。所以我不會太專業化但人口統計顯示，我們有大量人口老化。我們需要更多的領域來照顧他們。您可以從小規模開始，擁有一間配有輪班護士的獨立起居室。與定期中期或長期租賃相比，您可以賺取三到五倍的租金。所以我喜歡那個人的人口統計。另外，它並不是超級資本密集的，因為你可以從別人那裡租出房子，然後把這個輔助生活中心放在上面。我們一度必須將我的祖父母安置在其中一間，因為他們需要 24/7 的照顧。你買了嗎？

發言人03 No, but I should have. 不，但我應該這麼做。

Codie I think my family, their families are already like crazy. I could only imagine if I said the thing is I'd like to cash flow. You're like, Cody, get out of here. I also really like, I like businesses today that are service based, but don't require a ton of upfront capital. So for instance, window cleaning businesses. I just bought one of these. It's called pinks with this company called Resi brands, but I love it because I did it. We have a YouTube video that's going to come out and I was like, 我認為我的家人，他們的家人已經瘋了。我只能想像如果我說的是我想要現金流。你就像，科迪，離開這裡。我也非常喜歡，我喜歡今天以服務為基礎的企業，但不需要大量的前期資金。例如，窗戶清潔業務。我剛買了其中一件。這家名為 Resi 品牌的公司稱為粉紅色，但我喜歡它，因為我做到了。我們有一個 YouTube 影片即將發布，我當時想，【994】我是不是滿嘴屎了？ am I full of shit? Let's try this and see if I could actually do it. So you need to make $384 a day in order to have a business that does $100,000 a year. If you only work five days a week. So I was like, can we make $384 pre-selling window cleaning services to somebody in order to start this business? And we tried it and we did it. And so, so I might start like a window cleaning business, a pressure washing business, a painting business. 我滿嘴都是屎嗎？讓我們試試看這個，看看我是否真的能做到。因此，您需要每天賺取 384 美元才能擁有一家營業額為 100,000 美元的企業一年。如果您每週只工作五天。所以我就像，我們可以向某人預售窗戶清潔服務賺取 384 美元來開展這項業務嗎？我們嘗試過並且做到了。所以，所以我可能會開始從事窗戶清潔業務，壓力清洗業務、噴漆業務。 You could also buy one of those. Those are trade services businesses. And then the third type of business that I always talk about are what I call gateway drug businesses or semi, semi-autonomous businesses like laundromats or cart washes. The problem with those are they're slightly more expensive. 您也可以購買其中之一。這些是貿易服務企業。然後我經常談論的第三種業務是我所說的門戶毒品業務或半業務，半自治企業，例如自助洗衣店或洗車店。這些的問題是它們稍微貴一些。

steven I just want to take a pause here and just sort of get perspective on what you're talking about for someone that has no understanding of business. So my name is Nigel and I am 37. I've never ran a business before. I don't know anything about businesses or investing or anything like that. What do you, what is it you're telling me to do? 我只是想在這裡暫停一下，為那些不了解業務的人了解一下您所談論的內容。我叫 Nigel，今年 37 歲。我以前從未經營過企業。我對商業或投資或類似的事物一無所知。你要做什麼，你要我做什麼？

Codie And so, and Nigel wants to make more money. Nigel wants to make more money. 所以，奈傑爾想賺更多的錢。奈傑爾想賺更多的錢。

steven He wants to be an owner. He wants to be a millionaire in 10 years time. 他想成為業主。他想在十年內成為百萬富翁。

Codie And Nigel's willing to work hard. 奈傑爾願意努力工作。

steven He's willing to work the hardest. 他願意最努力工作。

Codie He just doesn't really know what to do because there's so many options and so many conflicting things he gets told all the time. 他只是不知道該怎麼做，因為他總是被告知有太多的選擇和太多相互矛盾的事情。

steven He's hearing all these words, Resi Brands. He's hearing like window cleaning power. He's like, what's she doing with a power washer? 他聽到了所有這些話，Resi Brands。他聽到的聲音就像是擦窗戶的力量。他問，她要用電動洗衣機做什麼？

Codie So if I was Nigel, here's the question I would be asking myself. I would be saying one, do I want to keep my job that I have currently? Or do I want to not keep my job? That's really important because it's like, am I going to go work on something 24/7 or not? 所以，如果我是奈傑爾，這就是我會問自己的問題。我會說一，我想保住目前的工作嗎？或我不想保住工作嗎？這真的很重要，因為它就像，我是否要 24/7 全天候工作？

steven I'm not making enough money to completely walk away from my job yet. 我還沒有賺到足夠的錢來完全放棄我的工作。

Codie Okay, perfect. 好的，完美。

steven So that means you kind of, Yeah, 所以這意味著你有點，是的，

Codie you want a little side hustle that you think could be your full-time hustle. Yes. Right. So in that case, what I would start doing is asking myself, we have something called your unfair advantage Venn diagram. And what your unfair advantage Venn diagram is, is your skill set. So what is Nigel good at? And that's as simple as like, maybe Nigel's in marketing. So he's actually pretty good at marketing. Maybe Nigel drives an Uber or a car service. So he's really good at working super long hours. 你想要一點副業，你認為這可以成為你的全職工作。是的。正確的。所以在這種情況下，我會開始問自己，我們有一種叫做「不公平優勢維恩圖」的東西。你的不公平優勢維恩圖是什麼，是你的技能組合。那麼奈傑爾擅長什麼？這很簡單，也許奈傑爾從事行銷工作。所以他其實非常擅長行銷。也許奈傑爾駕駛優步或汽車服務。所以他真的很擅長超長時間工作。 He's just got the workhorse in him. Then I add my network. Who does Nigel know that could help him? So that might be like Nigel's brother is actually a plumber. He works inside of a plumbing business. So if Nigel figured out how to buy a business, he could partner with his plumber brother-in-law or whatever, and they could do it together. And then finally it's like, what gets you excited? And by what gets you excited, I don't mean an industry. 他剛剛成為主力。然後我加入我的網路。奈傑爾認識誰可以幫助他？所以這可能就像奈傑爾的兄弟實際上是一名水管工。他在一家管道公司工作。所以，如果奈傑爾弄清楚如何購買一家企業，他可以和他的水管工姐夫或其他什麼人合作，他們可以一起做。最後，什麼讓你興奮？我說的並不是一個產業。 I mean Nigel loves sales. Nigel loves it. He wants to sell people stuff. Okay. And the reason I talk about this Venn diagram like this is it's a little bit more complex than saying you should go buy a franchise. You should go buy a window cleaning business or start those. It's because I think the biggest reason why people struggle with what to do next is they don't actually know themselves. And so if I was Nigel, I would say to you, find what your Venn diagram is of the things that you think you're good at, your network is good at, that you could actually go either start or buy a business on because the fastest path to wealth is having some type of ownership. 我的意思是奈傑爾熱愛銷售。奈傑爾喜歡它。他想向人推銷東西。好吧。我之所以這樣談論維恩圖，是因為它比說你應該去買特許經營權更複雜。你應該去收購一家窗戶清潔公司或開辦這些公司。這是因為我認為人們為下一步該做什麼而苦苦掙扎的最大原因是他們實際上並不了解自己。所以如果我是奈傑爾，我會對你說，找出你認為自己擅長的事物的維恩圖，你的人脈很擅長，你實際上可以創辦或購買一家企業，因為通往財富的最快途徑是擁有某種類型的所有權。 So I would start there. 所以我會從這裡開始。

steven Before I knew what I know now about business, if I'd heard you say when I was 18 years old, just go buy a business. I'd go, "Keri, listen, I've got $700 left from my call center job a month. 在我知道我現在對商業的了解之前，如果我 18 歲時聽到你說，那就去買一家企業吧。我會說，「Keri，聽著，我的電話中心工作每個月還剩 700 美元。

發言人04 How can I buy a business that's making millions or hundreds of thousands? 我怎麼才能買進一家年收入數百萬或數十萬的企業？

steven I'm going to have to wait till I'm rich." 我得等到我有錢了。 Yeah. 是的。

Codie Well, yeah, you can't buy it with your 700 extra bucks, but you could buy it with your sweat and your time. So there's three ways to buy a business. You can either use cash, you can use expertise, or you can use time or what I call sweat equity. So think about it right now. I buy a bunch of businesses, I have a ton of cash. You know what I don't have a lot of? Operators. I don't have a lot of people who can go actually run the business that I want them to run. 好吧，是的，你不能用額外的 700 塊錢買它，但是你可以用你的汗水和時間買到它。購買企業有三種方法。你可以使用現金，也可以使用專業知識，或你可以使用時間或我所說的汗水資產。所以現在就想一想。我買了很多企業，我有很多現金。你知道我沒有很多什麼嗎？運營商。我沒有很多人可以真正經營我希望他們經營的業務。 But if I had a young guy who was super hungry and I could give him $100,000 to go operate the business that I was going to go run, I would probably do that. And people do that every day in our community. And so for this young gun, you're not going to go buy the business outright yourself with your own capital. You're going to say, "I'm working 12 hours in a call center right now. I am relentless. If you pair me with somebody that knows how to run a plumbing company and I just have to learn and do a bunch of the bullshit to start the company and grow the company or continue the company, would you partner with me?" 但是如果我有一個非常飢餓的年輕人，我可以給他 100,000 美元去經營我要經營的業務，我可能會那麼做。我們社區的人們每天都這樣做。所以對於這位年輕的槍手來說，你不會用自己的資金直接購買這家企業。您會說：「我現在在呼叫中心工作 12 小時。我是無情的。如果你把我和一個知道如何經營管道公司的人配對，我只需要學習並做一堆廢話來創辦公司、發展公司或繼續經營公司，【1088】你願意和我搭檔嗎？你願意和我搭檔嗎？ And they're not going to be able to partner with a Steven or a Cody probably at first, but they might be able to partner with somebody's dad that they know. And so like for instance, we had a young guy in our group. I'll change his names to Adam since I don't know if I'm allowed to talk about it or not. But let's say, so Adam was 19 years old. Adam worked inside of a marketing company and he had never run a business before. It didn't have a lot of cash. Adam went to the senior partner of his marketing company that he worked for and said, "We have this vendor over here that we do some stuff with. They do all of our graphic design work. 而且他們一開始可能無法與史蒂文或科迪合作，但他們也許能夠與他們認識的某人的父親合作。例如，我們小組中有一個年輕人。我將把他的名字改為亞當，因為我不知道我是否可以談論這件事。但是假設亞當當時 19 歲。Adam 在一家行銷公司工作，他以前從未經營過企業。它沒有很多現金。亞當去找他工作的行銷公司的高級合夥人說，「我們這裡有一家供應商，我們可以與之合作。他們負責我們所有的平面設計工作。 They're really good. The guy's kind of done with running this business. I don't think he wants to keep doing it. I was talking to him about the other day. What if we bought this business and I ran it? Like all integrate it for us, all bring it into this company. And I think we can buy it with just the percentage of future profits we bring in, which is called seller financing. And the marketing head was like, "If you think you can get that deal done, yeah, sure." 他們真的很好。這傢伙已經不再經營這家公司了。我認為他不想繼續這樣做。前幾天我正在和他談論此事。如果我們買下這家公司並由我來經營怎麼辦？就像所有人都為我們整合它一樣，所有人都將它帶入這家公司。我認為我們可以用我們帶來的未來利潤的百分比來購買它，這稱為賣方融資。行銷主管說：「如果你認為你可以完成這筆交易，是的，當然。 And the guy was like, "Okay, Adam says, "Well, if I do that, can I have part of the company for bringing it over?" And he said, "Well, yeah, yeah. I don't have to put in capital to the deal or have to put in a very small amount of capital. You're going to run it." And we basically have a risk-free trade because we just have to pay them a percentage of future revenue or future profit. Sure. And so now Adam owns a business that he's about to sell because he basically partnered with his owner. And so, I mean, you can even think about that with your business today. If you're a young person working with Steven and you're like, "Hey, Steven, we're in the studio right now." 那傢伙就像，「好吧，亞當說，『好吧，如果我這樣做，我可以擁有公司的一部分來把它帶過來嗎？他說：「嗯，是的，是的。我不必為該交易投入資金或只需投入很少的資金。你要運行它。而且我們基本上是無風險貿易，因為我們只需向他們支付未來收入或未來利潤的一定比例。當然。現在，亞當擁有一家他即將出售的企業，因為他基本上與他的所有者合作。所以，我的意思是，你甚至可以在你今天的業務中考慮這一點。如果你是一個與史蒂文一起工作的年輕人，你會說，「嘿，史蒂文，我們現在在工作室。 I saw like a sign out front that says that they're actually, they want to sell this studio space. I thought we could rent out this whole thing. And we could probably cash flow and make this a profit center instead of a loss center for us. If I could like a negotiated deal that was basically a seller financed real estate deal for us, would you want to do something like that? I could help us run the rental of it. Now, you might say no to that first deal, but you're probably going to look different at that employee. 我看到前面有一個標誌，上面寫著他們其實是，他們想出售這個工作室空間。我想我們可以把這整棟房子出租出去。我們或許可以產生現金流，並使其成為我們的利潤中心，而不是損失中心。如果我希望達成一項基本上是賣方資助的房地產交易的談判交易，你想做這樣的事嗎？我可以幫我們出租它。現在，你可能會對第一筆交易說不，但是你可能會對那位員工有不同的看法。

steven 100%. And also, I just want to explain what seller financing is for someone that doesn't know. 100%。還有，我只是想向不了解的人解釋什麼是賣方融資。

Codie Seller financing is how 60% of all businesses get sold when they're small businesses. So it's very normal. Seller financing just means this, that the seller uses a percentage of future profits to let somebody else buy the business. And instead of you having a loan or a mortgage for a house, they're basically saying, hey, my business right now makes $100,000 a year profit. I want to sell it to you for $300,000. You go, sounds good. I don't have $300,000. 60% 的小型企業透過賣方融資進行出售。所以這很正常。賣方融資就是這個意思，賣方使用未來利潤的一定比例讓其他人購買該企業。而不是你有房子的貸款或抵押，他們基本上是在說，嘿，我的生意現在賺了 10 萬美元一年盈利。我想以 30 萬美元的價格賣給你。你走吧，聽起來不錯。我沒有 30 萬美元。 And they go, okay, well, why don't I sell it to you for $300,000 over five years? And you pay me each year from that $100,000 profit that we have. Could we do a deal that way? You might be like, yeah, we could do that. 他們說，好吧，我為什麼不以 30 萬美元的價格賣給你呢五年多了？你每年從我們擁有的 100,000 美元利潤中支付給我。我們可以這樣做一筆交易嗎？你可能會說，是的，我們可以做到。

steven They've just got to believe that you're going to be able to grow the business. 他們必須相信您將能夠發展業務。

Codie Yeah, or not royally fuck it up. Yeah, 100%. Which is selling anything is a trust trade, right? So these days we have to do less trust when we sell something because we have immediate trust in like a credit card or money. This is almost going back to bartering days where it's like, I'm going to sell you this with the idea that you're going to give me that. It's a harder trade, but it's totally doable. 是啊，不然就別搞砸了。是的，100%。賣任何東西都是信託交易，對嗎？因此，如今，當我們出售某些東西時，我們必須減少信任，因為我們對信用卡或金錢等有直接的信任。這幾乎又回到了以物易物的時代，我要賣給你這個，你也要給我那個。這是一項更困難的交易，但完全可行。

steven It's funny because at the heart of all of your messages, Cody, is this sort of deep optimism and belief that one can just kind of bend the world. And I say this because, you know, whenever we're talking about this hypothetical young person, everything is kind of just, yeah, just got asked this person to do this and did it. And I was just, as you're saying that, I was thinking, I resonate with that because I was that 18 year old kid that was just sending off the emails and asking people to help me and whatever else. But I don't think the vast majority of people have a deep internal belief that they can kind of just mold the world. 這很有趣，因為在你所有資訊的核心，科迪，就是這種深刻的樂觀主義和信念，即人們可以改變世界。我這麼說是因為，你知道，每當我們談論這個假設的年輕人時一切都只是，是的，剛剛被要求這個人做這件事並且做了。正如你所說，我只是在想，我對此產生了共鳴，因為我是那個 18 歲的孩子，只是發送電子郵件並請求人們幫助我和做其他事情。但我不認為絕大多數人內心深處相信他們可以塑造世界。

Codie That's so true. 確實如此。【1164】你知道我的意思嗎？

steven Do you know what I mean? Just like bend it in this direction. They think it is how it is and you play a role within it. Not that you can just like, yeah, just go to a guy and knock on his door and offer him this. 你知道我的意思嗎？就像朝這個方向彎曲。他們認為事情就是這樣，而你在其中發揮作用。不是說你可以喜歡，是的，去找一個人，敲他的門，給他這個。

Codie You're actually so right. 你說得真對。

steven Yeah, it's true. It's a bias that I think you and me have because we've been exposed to the fact that you can actually just bend the world around. 是啊，確實如此。我認為你和我都有這種偏見，因為我們已經了解到這樣一個事實：你實際上可以改變世界。

Codie Yeah, you just got to watch one person do it and then you go, oh, I'm a wizard too. You know, we're all wizards. 是啊，你只要看著一個人做這件事，然後你就走了，哦，我也是個巫師。你知道，我們都是巫師。

steven Is it your banister effect idea that I heard you talk about? 我聽到你說的是你的欄桿效應想法嗎？

Codie Yeah, that's right. So well, there's two things I want to talk about. One is you've heard of Steve Jobs, reality distortion field. Yeah. So Steve Jobs was known for having this energy that basically made other people around him believe that they could change the world, that they were unstoppable. And so he would talk, people would talk afterwards after he died about how he'd come into their office and he'd be like, we're going to ship this product in 24 hours. I know we were going to do it in three weeks, 是的，沒錯。那麼，我想談兩件事。其中之一是你聽過史蒂夫‧賈伯斯，現實扭曲場。是的。所以史蒂夫·喬布斯以擁有這種能量而聞名，這種能量基本上讓他周圍的其他人相信他們可以改變世界，他們是勢不可擋的。所以他會說話，他死後人們會談論他如何進入他們的辦公室，他會說，我們將在 24 小時內出貨該產品。我知道我們會在三週內完成， but we're going to do it in 24 hours. He would get them all riled up and then they would ship it in 24 hours. And after the 24 hours were done, they would kind of be like, you know, coming out from a blackout. Like what just happened? How did he talk me into that? That's his reality distortion field, which I think is fascinating because we all actually have that ability. His was really strong, but for nerds, Star Wars nerds, like I am out there, it's like the force, you know? 但我們會在 24 小時內完成。他會讓他們都激怒，然後他們會在 24 小時內發貨。24 小時結束後，他們會有點像，你知道，從停電中恢復過來。就像剛剛發生了什麼事？他是怎麼說服我這麼做的？那是他的現實扭曲場，我認為這很有趣，因為我們實際上都有這種能力。他的力量確實很強，但是對書呆子來說，星際大戰書呆子，就像我在外面一樣，就像力量一樣，你知道嗎？ It's if you actually believe that you are capable of something, it's weird what you can accomplish. I think so. 如果你真的相信自己有能力做某件事，你能完成的事情很奇怪。我想是的。

steven Yeah, you know? 是啊，你知道嗎？

Codie So I like to read, you know, if you want to get a reality distortion field, reading the biographies of billionaires is really powerful. I'd rather read 10 billionaires biographies than 200 self-help books because they've actually done it. And so I think it's who's the guy that wrote Steve Jobs book? Is it Abramoff? Walter Isaacson. Walter Isaacson. Yeah. Incredible book to even listen to to see that reality distortion field. 所以我喜歡讀書，你知道，如果你想得到現實扭曲場，閱讀億萬富翁的傳記真的很強大。我寧願讀10本億萬富翁傳記，也不願讀200本自助書籍，因為他們確實做到了。所以我想是誰寫了史蒂夫‧賈伯斯的書？是阿布拉莫夫嗎？沃爾特‧艾薩克森。沃爾特·艾薩克森。是的。令人難以置信的書，甚至聽著就能看到現實扭曲場。

steven Elon Musk is the same. I mean, I spoke to Walter and he told me that Elon has this just obsessive ability to just assume that everything he's being told is basically not true. I if someone says something takes eight months or something, he seems to just reject that idea on site. And he immediately asks about the core components of the challenge. So he'll immediately go right down to the roots of the problem. And from there, he'll figure out that in fact, it can get done in eight days. And I just don't think people understand the advantage of saving that amount of time on on big on any challenge you have in your life on figuring out a way to make it happen faster. 伊隆馬斯克也是一樣。我的意思是，我和沃特談過，他告訴我伊隆有一種強迫症的能力，他會假設他所聽到的一切基本上都是不真實的。我如果有人說某件事需要八個月之類的話，他似乎只是當場拒絕了這個想法。他立即詢問挑戰的核心組成部分。所以他會立刻深入到問題的根源。從那裡，他實際上會發現，八天內就可以完成。我只是認為人們不明白在生活中遇到的任何挑戰上節省大量時間並找到一種方法使其更快發生的好處。 Because one of the great currencies of all of our lives is just the time that we have. And some people are like, some people will take three to four years to start a business that with your information and that you're understanding and your bias would probably take you 90 days. Yeah. That's a three like a three year nine months saving on life just because you have this sort of urgent bias. You have this bias towards believing that all these deadlines are actually just, I don't know, a bullshit. 因為我們一生中最重要的貨幣之一就是我們擁有的時間。有些人就像，有些人需要三到四年的時間才能利用您的資訊和您的理解來創辦一家企業，而您的偏見可能需要 90 天。是的。這相當於三年九個月的生命儲蓄，只因為你有這種緊急偏見。你有這樣的偏見，相信所有這些最後期限實際上都是公正的，我不知道，廢話。

Codie Yeah. I mean, one of my favorite mentors told me a line that changed my life, which was, it was Bill Perkins. I asked him why he's so successful in so many aspects of his life, damn near a billionaire. And, and he said, the only reason that I am successful is I'm faster than everybody else. By the time they have thought about an idea, taken it to a meeting and started to move, I have already made three mistakes and found a faster way. 是的。我的意思是，我最喜歡的一位導師告訴我一句話改變了我的生活，是的，是比爾‧珀金斯。我問他為什麼他在生活的許多方面都如此成功，該死的，接近億萬富翁了。而且，他說，我成功的唯一原因是我比其他人都快。當他們想到一個主意時，帶著它去開會並開始移動，我已經犯了三個錯誤，找到了更快的方法。 And so his bias on speed is fascinating. If you ever hang out with the guy, it's wild. You know, I'll be like, can we schedule a meeting? He's like, I'm calling you right now. And so he just moves quicker. So in our companies, we implemented something called the 24 hour rule, which was this is idea that if we want to win, we have to have a bias towards action. We have to decrease our time between thinking about a thing and doing the thing. And so most people say, well, get back to you on that next week, right? 所以他對速度的偏見是令人著迷的。如果你跟這傢伙出去玩，那就太瘋狂了。你知道，我會問，我們可以安排一次會議嗎？他就像，我現在就打電話給你。所以他動作更快了。因此，在我們的公司中，我們實施了所謂的 24 小時規則，這就是如果我們想贏的話我們必須偏向行動。我們必須減少思考一件事和做這件事之間的時間。所以大多數人都會說，好吧，下週再回覆你，對吧？ Get back to you on that next week. Hate that line. That is where dreams and money goes to die. Instead, I say, can you get it to me tomorrow? If all we do different than our competitors is they take a week to do things and we get it done in a day. I don't have to be richer, smarter or better. I'm just faster and it drives my team crazy many times, but I'm not smarter. I'm really not. I'm just very fast at a few things and I ignore a shit ton of stuff that I don't think is going to move us forward. 下週再回覆您。討厭那句話。這就是夢想和金錢消亡的地方。相反，我說，你明天可以給我嗎？如果說我們與競爭對手的不同之處在於他們需要一週的時間來做事，而我們一天之內就能完成。我不必變得更富有、更聰明或更優秀。我只是速度更快，這讓我的團隊多次發瘋，但是我並不聰明。我真的不是。我只是在某些事情上做得很快，而忽略了一大堆我認為不會推動我們前進的事情。 You're the same. I've seen it with your team. You know, we've gone back and forth with your team and then you'll be like, let's just do this one thing right now instead. I'm like, oh, yeah, okay, that makes sense. And so I think speed is the consistency. Chris and I were just talking about this. I got annoyed the other day because I was, you know, what happens is people overthink things. 你也是一樣。我和你的團隊一起見過。你知道，我們和你的團隊反覆討論，然後你會說，我們現在就做一件事。我想，哦，是的，好吧，這是有道理的。所以我認為速度就是一致性。克里斯和我剛剛在談論這個。那天我很生氣，因為我，你知道，所發生的事情是人們過度思考。 And in this day and age, it happens more and more. They think about the thing and they confuse thinking with work and more often than not thinking is not working. And this is where people yell at me on the internet and go, well, if I just don't think about anything and I move really fast, I could move fast in the wrong direction. Yeah, you could, but just iterate, move fast and iterate. 在當今時代，這種情況發生得越來越多。他們思考事情，並將思考與工作混為一談，而且思考往往不起作用。這就是人們在網路上對我大喊大叫的地方，然後，好吧，如果我什麼都不去想並且行動得很快我可能會朝著錯誤的方向快速前進。是的，你可以，但只是迭代，快速行動並迭代。

發言人05 And that's what most people don't do. 而這正是大多數人不會做的事。

Codie And so I'll tell my team all the time, you're thinking about this way too much. Make a decision in 30 seconds. What's the decision? I'll tell you if I like it. I like the decision, move forward. And so ask yourself that in life. It's like Mel Robbins, one, two, three, four, five, get out of bed. 所以我會一直告訴我的團隊，【1272】你想太多了。你想太多了。30 秒內做出決定。有什麼決定嗎？我會告訴你我是否喜歡。我喜歡這個決定，繼續前進。所以在生活中問自己。這就像梅爾羅賓斯，一，二，三，四，五，起床。

steven Mine is 30 seconds to decision. It reminds me of, I think it was an SAS, former SAS soldier that I was speaking to. And he said his friend was going through a lot of problems in his life, going through a divorce, et cetera, et cetera. And he called him and asked him for advice. He said, you're an SAS soldier. What should I do? And he said, when you're in the middle of the woods and you're feeling lost, 我的決策時間為 30 秒。這讓我想起，我認為那是一支 SAS，與我交談的前 SAS 士兵。他說他的朋友在生活中遇到了很多問題，經歷離婚等等。他打電話給他並向他尋求建議。他說，你是 SAS 士兵。我該怎麼辦？他說，當你在樹林裡感到迷路時 start walking. And it's a nice metaphor for life, which is you could, you'll die of starvation. Just stood there overthinking about your problems lost in the middle of the woods. But if you start walking, you'll gain some information. You'll gain, you'll gain your bearings. And I think especially in my earlier career, I was certainly a victim of like procrastinating myself into a hole with a big business problem. But even this morning, I had something this morning, my team in the UK were speaking to me about quite a, 開始行走。這是人生的一個很好的比喻，你可以，你會餓死的。只是站在那裡過度思考你在樹林中迷失的問題。但是如果你開始行走，你就會獲得一些資訊。你會有所收穫，你會找到方向。我認為尤其是在我早期的職業生涯中我確實是個受害者，因為我因為一個大的商業問題而把自己拖入了困境。但即使是今天早上，我今天早上也有一些事情，我在英國的團隊正在跟我談論相當多的、 quite a critical business decision that I had to make. And it's now in my old age that I realized, I realized, I almost said I cook a flat. I was like, an older version of me will would spend three months trying to get this decision right. But a more mature version of me knows that there is no perfect outcome. There's pain on all sides of this decision. So I have to write this long ass like essay memo this morning and sent it into a person in my one of my offices. In Europe. And it's so crazy that they responded. 這是我必須做出的一個非常關鍵的商業決策。現在我已經年老了，我意識到，我意識到，我差點就說我煮飯了。我當時想，舊版的我會花三個月的時間來做正確的決定。但是更成熟的我知道沒有完美的結果。這個決定的各方都感到痛苦。所以今天早上我必須寫這篇像論文備忘錄一樣的長屁股，並將其發送給我辦公室的一個人。在歐洲。他們的反應太瘋狂了。 This person responded within, because I was so like, I was so concerned about what they might say and how it might end. And they responded within four and a half minutes. And I like, yeah, call God, I actually agree. And no need to call me because I completely understand. And I thought, fucking hell, that could have taken three months of us all in a boardroom deliberating how to break this news. 這個人內心回應，因為我如此喜歡，我非常擔心他們會說什麼以及事情會如何結束。他們在四分半鐘內做出了回應。我喜歡，是的，呼喚上帝，我實際上同意。而且不需要給我打電話，因為我完全理解。我想，該死的，我們可能要花三個月的時間在董事會裡討論如何發布這個消息。

Codie 100%. 100%。

steven It's interesting. It's funny because the people that are most experienced in business seem to be the most intense. I think this kind of gives the clue as to why. Yeah. 這很有趣。這很有趣，因為在商業上最有經驗的人似乎是最熱情的。我認為這給了原因的線索。是的。

Codie You know, one thing I've also realized if you want to, if you want to get higher level positions, one of the other things you can do to get there faster, I think is your speed of communication. It's not even your speed of action. So if you're in an interview, don't bumble fuck your way through the interview. Think about exactly what you want to say with as few words as possible and be as direct as possible in it. And I've realized there's a huge correlation in our executives we hire between those who are good. They speak fast. 你知道，如果你願意的話我也意識到了一件事，如果你想獲得更高級別的職位，為了更快到達那裡，您可以做的其他事情之一是，我認為是你的溝通速度。這甚至不是你的行動速度。所以如果你正在接受採訪別在面試中笨手笨腳地搞砸了。用盡可能少的字詞準確地思考你想說什麼，並儘可能直接地表達。我已經意識到，我們所聘用的高階主管之間存在著巨大的相關性。他們說話很快。 They are clear and they don't waste other people's times. You know, there are a couple of executives I still have at some of my companies and there are two that I know I have to move on because they're not fast enough and they're not fast enough in their communication. I should have seen that up front. And I think the way that you communicate is often the way you work. And it doesn't mean that you have, for instance, I don't respond to all text messages. You know, I don't think that every single thing that comes in front of me needs to be handled. I probably let 40% of things go unanswered and 20% of things I am on top of it, 他們很清楚，不會浪費別人的時間。你知道，我的一些公司裡還有幾位高階主管，其中有兩位我知道我必須離開，因為他們的速度不夠快，溝通也不夠快。我應該提前看到這一點。我認為你的溝通方式通常就是你的工作方式。這並不表示你有，例如，我不會回覆所有簡訊。你知道，我不認為我面前的每一件事都需要處理。我可能會讓 40% 的事情得不到答案，而 20% 的事情我會處理它， like Sauron's eye and Lord of the Rings. I'm just watching. 就像索倫的眼睛和魔戒。我只是在看。

steven If I was to look at your business, do you think that your highest performers is there sort of a correlation between how much they talk and how much they don't? 如果我要去看看你的生意你認為表現最好的員工說話的次數和不說話的次數之間有某種相關性嗎？

Codie There is a correlation between having no patience for wasted time. Interesting. 對浪費時間沒有耐心之間有相關性。有趣。

steven Tell me. 告訴我。

Codie So for instance, one of my guys here, Tanner, he's like, oh man, I can't engage with this human because they're always talking to me and I don't really have time to do that. And that is what I have found with high performers. They do not like when you waste their time. And so, you know, if you think about the typical office life, why do we not like typical office life? Because people come in and it's like water cooler bullshit talk where nobody really says anything. You ask about the kids. You don't know the kids names. What happened this weekend? 舉例來說，我的一個人，坦納，他就像，哦天哪，我無法與這個人交往，因為他們總是和我說話，而我真的沒有時間這樣做。這就是我在高績效者身上發現的。他們不喜歡你浪費他們的時間。所以，你知道，如果你想想典型的辦公室生活，為什麼我們不喜歡典型的辦公室生活？因為人們進來後，就像飲水機裡的廢話一樣，沒有人真正說什麼。你問起孩子的事。你不知道孩子的名字。這個週末發生了什麼事？ You don't really care. High performers are not interested in that. Why? Because you want to perform. You want to talk about interesting things that move you forward and then you want to go live your life. You want out of the office. I've found low level performers, they actually want to waste time during the day because they're not trying to execute. They're trying to just show that they are there. And there's a big difference between the two. 你並不在乎。高績效者對此不感興趣。為什麼？因為你想表演。你想要談論一些有趣的事情來推動你前進，然後你想要開始你的生活。你想要離開辦公室。我發現了一個低水準的表演者，他們實際上想浪費白天的時間，因為他們不想執行。他們只是想表明他們就在那裡。兩者之間有很大的差異。 And every time I hire a low performer, it's because I ignore that point, you know. 每次我僱用一個表現不佳的人，都是因為我忽略了這一點，你知道的。

steven Which point? The urgency? The lack of urgency in time? 哪一點？緊急狀況？時間不夠緊迫？

Codie Yes. I forget about it in the interview, you know, and it's really important to pay attention to those types of people in your life. Who are the people that just are okay wasting your time? Because what does that mean? If they're okay wasting your time, they're definitely wasting their time. 是的。我在訪談中忘記了，你知道，關心生活中的這些類型的人非常重要。誰是可以浪費你時間的人？因為那是什麼意思？如果他們可以浪費你的時間，他們肯定是在浪費他們的時間。

steven There was a phrase that I read in your work where you use the phrase, obsessed, not interested. Oh yeah. I really love that. I actually screen shot it on the way over here today and I sent it to some of my team members that I talk about this a lot too. About this idea of obsession and specifically the team members that are on the forefront of really hiring people because there is a big correlation between the outcome of someone who is obsessed versus someone who isn't. 我在你的作品中讀到一個短語，你使用了這個短語，痴迷，不感興趣。哦，是的。我真的很喜歡這個。實際上，我今天來這裡的路上截圖了它，並將其發送給了我的一些團隊成員，我也經常談論這個問題。關於這種痴迷的想法，特別是真正處於招募前沿的團隊成員，因為痴迷者的結果與不癡迷者的結果之間存在很大的相關性。

Codie Yeah. And the obsessed people are just always the best. They win. You know, I was with Carl Rove again, who's like not a popular figure, but he was deputy chief of staff to George W. Bush. And just like one of, they call him the architect because he architects most of the Republican races in this country. And so whether you like it or not, I'm, I don't really care. I don't need to like somebody to learn from them. Doesn't matter to me. And so I had him on the podcast to hear like, 是的。而痴迷的人永遠是最好的。他們贏了。你知道，我又和卡爾·羅夫在一起了，他不像個受歡迎的人物，但他是喬治·W·布希的副幕僚長。就像其中之一一樣，他們稱他為建築師，因為他設計了這個國家的大多數共和黨競選。所以無論你喜歡與否，我，我真的不在乎。我不需要喜歡某人才能向他們學習。對我來說沒關係。所以我讓他在播客上聽到這樣的聲音， what does it mean to like architect the centers of power? That's fascinating. And when I was talking to him, what stood out to me, I'd been in meetings with him multiple times and at his house a few times for fundraising events. And I would watch him and somebody would ask a question that was like, Hey, why did Bob Sanders and Pennsylvania lose this senatorial race? And his response would be like, well, we lost it by, you know, 1200 votes on the third Friday on like December 4th, 2012. And the reason is because we didn't have this segment of the population come out and then he would do that for like five locations across the country. And I remember I asked him, I was like, do you have a photographic memory? 喜歡設計權力中心是什麼意思？這太有趣了。當我和他談話時，令我印象深刻的是，我曾多次與他會面，並多次到他家參加募款活動。我會看著他，有人會問這樣的問題，嘿，為什麼鮑伯桑德斯和賓州輸掉了這場參議員競選？他的反應是，好吧，我們失去了它，你知道， 2012 年 12 月 4 日等第三個星期五有 1200 票。原因是因為我們沒有讓這部分人口出來，然後他會在全國大約五個地點這樣做。我記得我問過他，我說，你有過目不忘的記憶力嗎？ And he's like, absolutely not. I only have one about the things I'm obsessed with. And I think we all actually have that. Like you've met friends were like, they know every score of a football game for Manchester United ever. Do they have a photographic memory? No, they're obsessed. And so if you can find people who are obsessed with the thing that you're doing, it just means they don't work hard. They're just like, 他就像，絕對不是。關於我所迷戀的事物，我只有一個。我認為我們實際上都有這個。就像你遇到的朋友一樣，他們知道曼聯足球比賽的每場比賽的得分。他們有過目不忘的記憶嗎？不，他們很著迷。所以，如果你能找到一個沉迷於你正在做的事情的人，這只是意味著他們不努力工作。他們就像， they think of it as hardly working because they're so intense on it and they can't help themselves. 他們認為這幾乎不起作用，因為他們對此太投入並且無法控制自己。

steven Well, I was thinking of that as well as career advice as you're saying it, because if I'm trying to figure out where to place myself to end up in the best place in 10 years from now, I should be placing myself against my my my true obsessions and you can't have fake obsessions. You can't have a fake obsession. You can't be obsessed about something. You're not because it's like, what are you doing? What video you watching on YouTube at 3am? That's keeping you from sleeping is my like sense check of what I'm actually obsessed about. 嗯，我正在考慮這個以及你所說的職業建議，因為如果我試圖找出自己在 10 年後處於最佳位置的位置，我應該讓自己反對我真正的痴迷，你不能有假的痴迷。你不能有虛假的迷戀。你不能沉迷於某件事。你不是因為這就像，你在做什麼？凌晨 3 點您在 YouTube 上觀看什麼影片？這讓你無法入睡，這是我對自己真正著迷的事物的感覺檢查。

Codie That's a great point. 這是一個很好的觀點。

steven And presumably that's what's going to take me the furthest in my career. 想必這就是我職業生涯中走得最遠的地方。

Codie I think that's right. And how do you teach yourself to become obsessed with the aspects of your business or whatever that you need to? Like, for instance, I think a lot of people think of obsession like passion and hobbies, you know, I'm obsessed with Manchester United. And, you know, that's my that's where my obsession goes. Well, are you obsessed with it? You know, or could you figure out that you're obsessed with your obsessed with the way that you feel when you're in an environment that is kinetic? Like, you know, 我認為是的。你如何教導自己沉迷於你的業務的各個方面或任何你需要的事情？例如，我認為很多人認為迷戀就像熱情和愛好，你知道，我很迷戀曼聯。而且，你知道，那是我的，那是我迷戀的地方。好吧，你沉迷於此嗎？你知道，或是你能發現你沉迷於你在動態環境中的感受嗎？就像，你知道， you love that feeling of the crazy songs you guys sing at the match. So like, where else could you be where there's a kinetic energy like that all the time? Well, maybe actually you like live events, maybe you like live events and conferences, you know, maybe you actually just want to have a crazy team almost cult like environment. Can you become obsessed with that? And then I do think that you can you can catch being obsessed with winning. You can catch that because if you get a few little tastes of winning in something, it's really easy to go. 你們喜歡你們在比賽中唱瘋狂歌曲的感覺。所以就像，你還能在哪裡一直擁有這樣的動能嗎？好吧，也許你實際上喜歡現場活動，也許您喜歡現場活動和會議，您知道，也許你實際上只是想擁有一個瘋狂的團隊，幾乎像邪教一樣的環境。你能沉迷於此嗎？然後我確實認為你可以抓住對勝利的執著。你可以明白這一點，因為如果你在某件事上嚐到了一點獲勝的滋味，去真的很方便。 Oh, I want a little bit more of that. 哦，我想要更多一點。

steven And that's definitely my addiction. Speaking of addictions, gateway drug businesses. Oh, yeah. You mentioned the term earlier. What does that mean? 這絕對是我的癮。說到成癮，門戶毒品生意。哦，是的。您之前提到過這個術語。這是什麼意思？

Codie gateway drug business is a business that is so simple that you can explain it to your grandmother. And also you can probably run it even if you've never run a business before. And those are things like laundromats, car washes. I talk about those two in particular because if you can't understand cleaning clothes and if you can't understand cleaning cars, probably don't do any business. There's the 1% that just like, you know, go work for somebody else, don't worry about it. But most people can understand how those businesses work and why I like simple businesses like that. Not a lot of employees, not a lot of moving parts, not a lot of change is because then you can get a little taste of winning. 入門毒品生意是一項非常簡單的生意，你可以向你的祖母解釋它。而且即使您以前從未經營過企業，您也可以經營它。這些是自助洗衣店、洗車場之類的東西。我特別談論這兩點是因為如果你不能理解清洗衣服並且如果你不能理解清洗汽車，可能不做任何生意。有 1% 的人喜歡，你知道，去為別人工作，別擔心。但大多數人都能理解這些企業是如何運作的，以及為什麼我喜歡這樣簡單的企業。員工不多，活動部件不多，沒有太多改變是因為這樣你就可以嚐到一點勝利的滋味。 You can get addicted to the game of business and then your next business can be something better than a laundromat, better than a car wash. But you can learn on a smaller playing field. 你可能會沉迷於商業遊戲，然後你的下一個生意可能會比自助洗衣店更好，比洗車好。但是你可以在較小的競爭環境中學習。

steven But you presumably not going to make much money if everybody can do it. 但如果每個人都能做到的話，你大概不會賺很多錢。

Codie No, you're not going to make much money. But I don't think your first deal is never going to be your last deal, which is, I think, important for people to realize and buy in businesses in life, just like your first job isn't either. But man, if you're working on it in a W2 right now, let's say, and on the side, you go buy an Airbnb business or you buy a laundromat or a car wash that are not very intense on the number of people that you have to have run them, not that expensive for you to do. You're going to learn how to run a P&L. 不，你不會賺很多錢。但我不認為你的第一筆交易永遠不會是你的最後一筆交易我認為，對於人們在生活中認識和購買企業很重要，就像你的第一份工作也不是一樣。但是夥計，如果你現在正在 W2 中處理這個問題，那麼，而在側面，你去買 Airbnb 企業，或是你買自助洗衣店或洗車店，這些公司對你經營它們的人數不是很嚴格，對你來說，這件事並沒有那麼昂貴。您將學習如何執行損益表。 You're going to learn how to market. You're going to learn how to make money. Every single business has these same characteristics. And so you learn in this small one and then you sell the business because that's the beautiful part about a business is you can sell it to somebody else. And then you're like, oh, I may, you know, I always think about it as in private equity, we say level one to 10 games, level one to 10 operators. So 10 being the best game you could play 10 being the best operator you could have the best opera in the world, Elon Musk with, you know, probably some SaaS companies like he has a rocket ship company, 你將學習如何行銷。你將學習如何賺錢。每個企業都具有這些相同的特徵。所以你在這個小專案中學習，然後你賣掉公司，因為公司的美妙之處在於你可以把它賣給其他人。然後你就像，哦，我可能，你知道，我總是將其視為私募股權，我們說一級到十級遊戲，一級到十級運營商。所以10是你可以玩的最好的遊戲10是最好的操作員你可以擁有世界上最好的歌劇，伊隆馬斯克，你知道，可能有一些 SaaS 公司，例如他有一家火箭飛船公司， a market play. He's playing, he's a level 10 operator playing a level 10 game. But in the beginning, you know, he didn't, he didn't do that. He was like trying to figure it out just like the rest of us. So you'll start with your level one business and then you'll scale up to better and better and better games. 市場競爭。他正在玩，他是一名 10 級操作員，正在玩 10 級遊戲。但是一開始，你知道，他沒有，他沒有那樣做。他就像我們其他人一樣試圖弄清楚這一點。因此，您將從一級業務開始，然後擴展到越來越好的遊戲。

steven Is there a, is there any age group that I should be thinking about buying these boring businesses off? 有沒有，有哪個年齡層的人是我應該考慮收購這些無聊企業的嗎？

Codie Oh yeah. Baby boomers right now are retiring across this country in levels that we have never seen. This is a generational wealth creation event really across the world post baby boom generation, which happened after World War Two. And, and so one thing that's fascinating about baby boomer generation is they own most of the businesses. So more than 50% of small businesses are owned by baby boomers. They're reaching retirement are already there and they 65% of them do not have a transition plan. So their plan is I'm going to live forever. No, you're not. 哦，是的。全國各地的嬰兒潮世代現在正以我們從未見過的程度退休。這確實是全球後嬰兒潮世代的世代財富創造事件，這發生在第二次世界大戰之後。而且，因此，嬰兒潮世代令人著迷的一件事是他們擁有大部分企業。因此，超過 50% 的小型企業由嬰兒潮世代擁有。他們已經退休了，其中 65% 的人沒有過渡計畫。所以他們的計畫是我將永遠活著。不，你不是。 They need to do something with that business. Most of them will just shut down the business. There's something like 11 million small businesses right now for sale in the US. Most of those small businesses, something like 70% of them will never sell, whether because they aren't good enough businesses quote unquote, traditionally sell or because they never find a buyer. And this phenomenon is going to happen all over the US. Here's the problem. If we don't buy these businesses, 他們需要對這項業務做點什麼。他們中的大多數人都會關閉業務。目前美國約有 1,100 萬家小型企業出售。多數小型企業，大約 70% 的東西永遠不會賣掉，是否因為他們不夠好，企業引用不引用，傳統上出售或因為他們從未找到買家。這種現象將在美國各地發生。問題來了。如果我們不收購這些企業， they say that there are trillions of dollars in the baby boomer generation that are going to be transferred to the next generation. We've all heard those numbers. The problem is people are thinking bank accounts, money being handed down, all the money is in business. When you are a small business owner, 90% of your net worth is wrapped up in your business. That's the average. So that means 90% of the trillions is in small businesses. And if we don't buy those businesses and take them over that wealth evaporates and what happens then? BlackRock and Blackstone go in, they buy all those businesses, 他們說嬰兒潮世代有數兆美元將轉移給下一代。我們都聽過這些數字。問題在於人們正在考慮銀行帳戶、金錢被傳承、所有的錢都在做生意。當您是小企業主時，您 90% 的淨資產都集中在您的業務中。這就是平均值。這意味著 90% 的萬億美元都在小型企業中。如果我們不購買這些企業並接管它們，財富就會蒸發，然後會發生什麼？貝萊德和黑石介入，他們收購了所有這些業務， they get richer, they own our communities and we don't. So you should be targeting people who are 65 plus looking for the next move, probably open to seller financing, probably have a business that's a little hairy, might even be more like a job than a business, but you have an opportunity to buy that business or be an apprentice into the business and take it over. 他們變得更富有，他們擁有我們的社區，而我們卻沒有。因此，您應該針對 65 歲以上尋找下一步行動的人，可能對賣方融資開放，可能有一個有點毛茸茸的生意甚至可能更像是一份工作而不是一門生意但是您有機會購買該企業或成為該企業的學徒並接管它。

steven And when I'm thinking about which business to buy, do I have to reflect on what I'm good at? Or where my sort of leverages in terms of being able to take that, launch your map and make it 5x in revenue over the next couple of years? Are there certain businesses that are right for certain people based on their experience? 當我考慮購買哪家企業時，我需要反思自己擅長什麼嗎？或者說，我在能夠接受這一點方面的槓桿作用，推出您的地圖並在未來幾年內使其收入增加 5 倍？根據某些人的經驗，是否有某些業務適合某些人？

Codie For sure. I think so one, yes, if you want to play a bigger game, if you want to be a top performer, if you want to be one of those level 10 operators, you should find a business that is uniquely suited for you. The problem is I think a lot of people don't know how to do that. We have something called the deal clarity worksheet where we basically take people through where do you want the business to be located? What are you good at uniquely? How much money does the business need to make for you? How much money can you put into the business? 當然。我想是的，是的，如果你想玩一場更大的遊戲，如果你想成為頂尖表演者如果你想成為 10 級幹員之一，您應該找到一家特別適合您的企業。問題是我認為很多人不知道該怎麼做。我們有一個叫做交易清晰度工作表的東西，我們基本上會引導人們了解您希望企業位於哪裡？你最擅長什麼？這家公司需要為你賺多少錢？你能投入多少錢到這個生意？ What type of businesses do you absolutely not want to do? What seemed interesting to you? But I think the bigger issue for people is trying to take the first move as opposed to obsess on what industry or sector. And think about it in three to five year increments, just like you would a job. You get a job, you think I'm going to do this thing for two to three years. Think the same thing with the business. And the only rule in buying businesses in my opinion is that you never want to do a bad first deal because then you won't do another one. So you want to do one where you can decrease your risk to bankruptcy. 什麼類型的生意是你絕對不想做的？你覺得什麼有趣？但我認為對人們來說更大的問題是嘗試踏出第一步，而不是癡迷於哪個產業或部門。並以三到五年的增量來考慮，就像你想要一份工作一樣。你找到一份工作，你認為我會做這件事兩到三年。對企業也是如此。在我看來，購買企業的唯一規則是，你永遠不想做一筆糟糕的第一筆交易，因為這樣你就不會再做另一筆交易。所以你想做一件可以降低破產風險的事。

steven What do you mean by that? How do I stop myself doing a bad first deal? 你這是什麼意思？我該如何阻止自己做出糟糕的第一筆交易？

Codie Yeah, lots of one, you should spend more time learning how to do a deal than actually doing the deal. This is where I always get nervous talking about this publicly because people are like, "Sweet, I'm going to go buy a laundromat." And I talk to Cody, she seems like she tells me that everybody should own laundromats. And I'm like, "No, take a minute." We teach at Contrarian Thinking, we teach basically a 90 day period where for somewhere between 20 and 40 minutes a day, you're learning about how to buy businesses. 是的，很多個，你應該花更多的時間學習如何進行交易而不是實際進行交易。這就是我在公開談論此事時總是感到緊張的地方，因為人們就像，“親愛的，我要去買一家自助洗衣店。”我和科迪說話，她似乎告訴我每個人都應該擁有自助洗衣店。我說：“不，請等一下。”我們在逆向思考教學，我們的教學基本上為期 90 天，每天大約 20 到 40 分鐘，您正在學習如何購買企業。 It's like your little 90 day M&A MBA, right? And I want you to learn how to do a deal first. One, because you'll be able to negotiate anything you want for the rest of your life. You'll speak the language of money, which is equity and ownership. And two, because if you just go buy a business, you're not going to know how do I negotiate it correctly? What is the valuation of the business? How do I determine this guy's not lying to me? Those are called due diligence. 這就像你的 90 天併購 MBA，對吧？我希望你先學會如何做一筆交易。一、因為你將能夠在餘生中談判任何你想要的事情。你會說金錢的語言，即股權和所有權。還有兩個，因為如果你去買一家企業，你不會知道我該如何正確協商吧？該企業的估值是多少？我怎麼確定這傢伙沒有對我說謊？這些稱為盡職調查。 And so I like people to learn that part. And then once you've learned that part, you can go out and you start to date, just like you would on Tinder or anywhere else. Let me look at this business. Let me look at that business. I call it the 100 to 1. So typically you want to kind of, kind of like you're on Zillow, you're probably going to look at 100 houses on Zillow, right? Kind of like, I like this. 所以我喜歡人們學習這一部分。一旦你學會了那部分，你可以出去開始約會了就像您在 Tinder 或其他任何地方一樣。讓我看看這門生意。讓我看看那件事。我稱之為 100 比 1。所以通常你想要有點，有點像你在 Zillow 上，您可能會在 Zillow 上查看 100 棟房屋，對嗎？有點像，我喜歡這個。 I don't like this. You figure out exactly what is important to you. And then you filter it down to your one, the one that looks right for you at this moment that you're going to stand for the next two to three years. 我不喜歡這個。你準確地弄清楚什麼對你來說是重要的。然後你把它過濾到你的那個，目前看來最適合您的那個，您將在接下來的兩到三年內堅持下去。

steven And where did you find these businesses to buy? Is there a website? 您在哪裡可以找到這些企業來購買？有網站嗎？

Codie Yeah, there's lots. We have one that's coming out that'll be really cool, but I don't think it'll be out by the time this podcast is there. So basically the problem right now in buying small businesses is there's no good way to find them online. There's no Zillow. There's no NLS. There's something called Biz by Cell, but it's shitty. It's got all this trash on it. So we basically are building something that's the opposite of that because the biggest, two biggest questions I get are what type of business I should buy? Where is it? 是的，有很多。我們即將推出一款非常酷的產品，但我認為這個播客發佈時它還不會發布。所以基本上現在購買小型企業的問題是沒有好的方法可以在網路上找到它們。沒有Zillow。沒有 NLS。有一種叫做 Biz by Cell 的東西，但它很糟糕。上面全是垃圾。所以我們基本上正在建造與此相反的東西，因為最大的，我遇到的兩個最大的問題是我應該購買什麼類型的企業？它在哪裡？ Where do I find it? Can you give me the business? So we're building something to that regard. But right now you could go to Biz by Cell. You could go to bizcout.com. That's the one that we own. It'll be a waiting page. You won't be able to see anything on it yet. You could go to e-commerce flippers. You could go to Flippa. Those are online business sites. 我可以在哪裡找到它？你能給我生意嗎？所以我們正在這方面建構一些東西。但現在您可以前往 Biz by Cell。您可以造訪 bizcout.com。那是我們擁有的。這將是一個等待頁面。你還看不到上面的任何東西。你可以去電子商務腳蹼。你可以去弗利帕。這些是線上商業網站。

steven Stop promoting all your competition. 停止宣傳您的所有競爭對手。

Codie Well, the truth of the matter is we're so good at this. Like there's nowhere better to learn M&A than us, which is cool. 嗯，事實是我們在這方面非常擅長。好像沒有什麼地方比我們更能學習併購了，這很酷。

steven I'm really, you know, I want to invest in this bizcout thing. 我真的，你知道，我想投資這個商業事物。

Codie Oh, actually you should. I can't believe I didn't ask you for that. 哦，實際上你應該。我不敢相信我沒有問你這個。

steven Are you raising investment? 你們在籌募投資嗎？

Codie We raise a couple million dollars for bizcout. And in it is Sean Radd, so the founder of Tinder, Bill Perkins, Boloji, 我們為 bizcout 籌集了幾百萬美元。其中有 Sean Radd，Tinder 的創始人 Bill Perkins，Boloji，

發言人05 CTO Coinbase, me, Andrew Wilkinson from Tiny Capital. Coinbase 技術官，我，來自 Tiny Capital 的 Andrew Wilkinson。

Codie And three guys, it's called Carmen Ventures. They're former founders fund and Uber PayPal guys. And so we did a really small round because I think we can run it profitably. So I don't want this to be like a, you know, we need to raise 200 million dollars. I don't think we need to do that. I think with my audience, because we'll already have distribution on lock, we basically can funnel all the buyers and sellers to this site and then create a better mousetrap. So I hired the former head of marketplace at SeatGeek, who took it from 5% market share to 40%. 還有三個人，這家公司叫做卡門創投公司。他們是前創辦人基金和 Uber PayPal 的人。所以我們進行了一輪非常小的融資，因為我認為我們可以獲利。所以我不希望這就像，你知道，我們需要籌集 2 億美元。我認為我們不需要這樣做。我認為我的觀眾，因為我們已經鎖定了分發，我們基本上可以將所有買家和賣家集中到這個網站，然後創建一個更好的捕鼠器。所以我聘請了 SeatGeek 的前市場主管，誰將其市佔率從 5% 提高到 40%。 He's an animal. And that's my billion dollar bet. 他是一隻動物。這就是我的十億美元賭注。

steven What's the, how do you monetize that? I guess you take a cut on the deal. 這是什麼，你如何從中獲利？我猜你會從這筆交易中分一杯羹。

Codie Lots of different ways. So we're going to try to not get too tied to one individual way to monetize. But the idea is there's really like three things that suck about finding a business to buy. One is if you're the seller, you get all these, this like, all these novices reaching out to you. Don't really want to buy your business and they're super distracting. Like they're not capable. They're not able. So we're going to create all these mechanisms to screen who's reaching out to you. You're going to be able to see, do they have funds cleared already? 有很多不同的方式。因此，我們將盡量不要過度依賴一種單獨的貨幣化方式。但我們的想法是，尋找一家可收購的企業確實存在三件事令人厭煩。一是如果你是賣家，你會得到所有這些，例如，所有這些新手都在向您伸出援手。並不是真的想買您的公司，而且它們非常分散注意力。好像他們沒有能力一樣。他們做不到。因此，我們將創建所有這些機制來篩選誰與您聯繫。你將能夠看到，他們的資金已經結清了嗎？ What's their LinkedIn? You know, do they have credit history or the SBA pre approved? Like all this stuff that should be common sense doesn't exist. We're going to have that screening. Then we also have for buyers, we'll have businesses that are seller financing open. So we'll have a whole screening of businesses where it's like, hey, you don't have financing. Well, these people are open to seller financing. We're also going to have, 他們的LinkedIn是什麼？你知道嗎，他們有信用記錄或 SBA 預先批准嗎？就像所有這些應該是常識的東西一樣，並不存在。我們將進行那個篩選。然後我們也為買家提供，我們將開放賣方融資的企業。所以我們將對企業進行全面篩選，就像，嘿，你沒有融資。嗯，這些人對賣方融資持開放態度。我們還將， we're using AI to basically curate the selection. Right now there's all these like fake franchises and stuff on these sites. And it would be like, if you went to Zillow and they're like, you like this house by this house, it doesn't exist. But you could build it. You'd be very annoyed. Right. And that's what it is in business buying land right now. So we're going to charge for all series of that. We'll probably charge brokers for leads too. 我們基本上是使用人工智慧來策劃選擇。現在這些網站上有所有類似假特許經營權之類的東西。就好像，如果你去了 Zillow，他們會說，你喜歡這棟房子旁邊的房子，它不存在。但是你可以建造它。你會很生氣的。對的。這就是現在購買土地的企業的情況。所以我們將對所有系列收費。我們也可能會向經紀人收取潛在客戶費用。

steven But if I don't have that right now. 但是如果我現在沒有那個的話。

Codie Yeah. Then you got to go to biz by cell. 是的。然後你必須透過手機去上班。

steven Okay. And what about just like knocking on my local laundry mat door and up? 好。就像敲我當地的洗衣墊門一樣怎麼樣？

Codie Well, the best way to find deals, we have something at BizCout that's called an off market deal searcher. And so there's two ways to buy deals by businesses just like real estate, right? On market would be Zillow or BizCout. Off market would be door knocking, right? You're going around door knocking. People don't do that in real estate really anymore. But in small business land, I have, we teach 12 different strategies. But one of the best strategies I think is called your personal P and L review. 好吧，尋找優惠的最佳方式，我們在 BizCout 有一個叫做場外交易搜尋器的東西。因此，企業購買交易有兩種方式，就像房地產一樣，對吧？市場上有 Zillow 或 BizCout。場外市場會來敲門，對嗎？你到處敲門。人們在房地產行業不再這樣做了。但在小型企業領域，我們教授 12 種不同的策略。但我認為最好的策略之一就是你的個人損益檢討。 So if you're a business owner, this is a no brainer. If you're a business owner right now, you should look at all the places that you spend money where you can actually get to the owner. So not Amazon, right? And you're going to look at all your expenses on your credit card statement and figure out, are any of my vendors small enough and good enough that I might be able to own part of that business or the whole business. And so, you know, you would just go down the list and go, oh, we spend all this money with these people. Why don't I own part of this business? And then if you're an individual, you can do the same thing. 因此，如果您是企業主，這是理所當然的。如果您現在是企業主，你應該看看你花錢可以真正接觸到業主的所有地方。所以不是亞馬遜，對吧？你要查看信用卡帳單上的所有費用併計算出，我的任何供應商是否足夠小且足夠好，以至於我能夠擁有該業務的部分或整個業務。所以，你知道，你只需沿著清單走下去，哦，我們把這些錢都花在了這些人身上。為什麼我不擁有這家公司的一部分？然後，如果你是個人，你也可以做同樣的事情。 A fun one that we teach people who've never bought businesses before, never run anything before I could never buy a business. I have no money. We teach them the Venmo challenge, which is basically you open up your Venmo or PayPal because that means you're doing cash transactions. So it's a small business. And you look through them all and you're like, huh, my landscaper, my cleaning lady, maybe my, you know, the farmer's market that I just bought some cheese from. I'm going to go to all of these people where I could get to the owner and say, 這是一個有趣的課程，我們教給以前從未購買過企業的人，在我永遠買不到一家企業之前，永遠不要經營任何事。我沒有錢。我們教他們 Venmo 挑戰，這基本上就是您打開 Venmo 或 PayPal，因為這意味著您正在進行現金交易。所以這是一家小企業。當你瀏覽完所有這些之後，你會覺得，嗯，我的園藝師，我的清潔女工，也許是我的，你知道，我剛買了一些起司的農夫市集。我要去所有這些人那裡我可以找到主人並說， hey, could I buy into part of your business, maybe? And, you know, you cleaned my house. Do you need more customers? Maybe I could help you get 20 more customers and I could own part of your business if I help you grow it. Would you be open to that? And so we do a Venmo challenge with people who've never owned a business because then you get a partial shot at a business. 嘿，我可以購買你的部分業務嗎？而且，你知道，你打掃了我的房子。您需要更多客戶嗎？也許我可以幫助您增加 20 個客戶，如果我幫助您發展業務，我可以擁有您的部分業務。你願意嗎？因此，我們對從未擁有過企業的人進行了 Venmo 挑戰，因為這樣你就可以在企業中獲得部分機會。

steven Is there a bit of a generational opportunity in the sense that the younger generations are native to social media, so they have their own leverage when they're brokering those conversations. They can go to the baby boomer and say, listen, you're running a great laundry map, but there's this thing called TikTok and I can make you bang on TikTok. And so if you give me, I know 30%, 50%, 100% of your business, we're going to, with my unique leverage, because I know how to make content on TikTok, I'm going to send this thing to the moon, grandpa. 年輕一代是社群媒體的原生者，從這個意義上說，是否存在一些世代機會？因此，他們在促成這些對話時擁有自己的影響力。他們可以去找嬰兒潮世代說，聽著，你正在運行一張很棒的洗衣地圖，但有一個叫做 TikTok 的東西，我可以讓你在 TikTok 上大放異彩。所以如果你給我，我就知道你30%、50%、100%的業務，我們將利用我獨特的影響力因為我知道如何在 TikTok 上製作內容，我要把這個東西送到月球，爺爺。

Codie Yeah, exactly. Yeah, that's exactly right. I mean, I think all you have to do to understand this is understand how much a business makes. So in order for you to ask for equity, you got to figure out what it's worth, right? And there's a very easy way to do that. You go online and you go, what is the average laundromat in Charleston, South Carolina make per year? Oh, it's about $200,000. 是的，沒錯。是的，完全正確。我的意思是，我認為要理解這一點，您所要做的就是了解企業賺多少錢。所以為了讓你要求股權，你必須弄清楚它的價值，對嗎？有一個非常簡單的方法可以做到這一點。你上網看看查爾斯頓普通的自助洗衣店是多少，南卡羅來納州每年賺多少錢？哦，大約是 20 萬美元。 Okay. What's the average profit margin of a laundromat? 15%. Okay. So I know that this business is probably making something like $30,000 a year because that's the profit off of 200K in Charleston. So what does that mean? Well, if I could double the profit of the business from 30,000 to 60,000, could I ask for half of the business? Maybe. Or maybe you ask for 20% to double it and it's a no brainer offer for them. 好。自助洗衣店的平均利潤是多少？15%。好。所以我知道這門生意可能賺 3 萬美元左右一年，因為這是查爾斯頓 20 萬美元的利潤。那這是什麼意思？好吧，如果我能讓公司利潤翻倍，從 30,000 增加到 60,000，【1731】我可以要一半的生意嗎？我可以要求一半的生意嗎？也許吧。或也許你要求 20% 加倍，這對他們來說是一個理所當然的報價。 You're already making $30,000 a year. I'm not going to touch that 30,000, but if I double it, can I have 15, 20% of the business? If I don't double it, I get nothing. Don't worry about it. How do you figure out if it's a good product? 您每年已經賺了 30,000 美元。我不會碰那 30,000，但如果我加倍，我可以得到 15，20%的生意？如果我不加倍，我什麼都得不到。別擔心。如何判斷這是不是一個好產品？

steven Cause I've just finished wrapping Dragon's Den, which is like Shark Tank over here. 因為我剛完成了龍穴的包裹，這就像這裡的《創智贏家》。

Codie And the single most frequently expressed reason why someone's business hasn't taken off yet when they're pitching to me in Dragon's Den is we just need some marketing help. 當有人在 Dragon's Den 向我推銷時，他們的業務尚未起飛的最常見原因是我們只需要一些行銷協助。

steven So, you know, and I'm the Dragon that's most associated with marketing. So often that's directed towards me. They're thinking that I can come in and just press the button that I have in my backpack and things going to pop. What do you think about that? 所以，你知道，我是與行銷最相關的龍。這常常是針對我的。他們認為我可以進來，只要按下背包裡的按鈕，東西就會彈出。你對此有何看法？

Codie You never have a marketing or leads problem. You have a shitty product problem and nobody wants to believe this truth. But it's true. Here's how you know. Here's how you know if you have a shitty product or if you have a marketing problem. Do you have 20 to 30% referrals or reviews to your product? If you don't, you have a bad product and you have a leaky bucket and you are trying to say, "Steven, please bail me out from my leaky bucket ship with your marketing help." 您永遠不會遇到行銷或銷售線索問題。你有一個糟糕的產品問題，沒有人願意相信這個事實。但這是真的。你是這樣知道的。以下是您如何知道您是否擁有劣質產品或是否有行銷問題的方法。您的產品有 20% 到 30% 的推薦或評論嗎？如果你不這樣做你有一個糟糕的產品，你有一個漏水的桶，你想說， [1754服]第1754服[雙線] 新服「史蒂文，請用你的行銷幫助把我從漏水的桶船上救出來。 But what's the truth of the matter is, and I see this with our companies and small businesses all the time, they're like, "I have a leads problem. I have a leads problem. If I could just get more eyeballs, my company would grow." No. Actually, your first customer is going to be the only customer you will ever get. Get them to refer other people to you. Get them to write reviews where they say nice things about your business and treat the current customers like they are your marketing and sales. 但事情的真相是，我一直在我們的公司和小型企業中看到這一點，他們就像是，「我有一個線索問題。我有線索問題。如果我能吸引更多眼球，我的公司就會成長。不。事實上，您的第一個客戶將是您獲得的唯一客戶。讓他們向您推薦其他人。讓他們撰寫評論，稱讚您的業務，並像對待您的行銷和銷售人員一樣對待當前客戶。 I think that is the biggest issue with startups is that they think that they just need more attention because they can't actually see that what's happening is when the attention comes in, it's falling out of the leaky bucket. It's falling out of the leaky bucket. So fix your problem, fix your product and you'll fix your sales. So that would be the first thing I would ask them. I would say, "What's your referral rate? What's your review rate?" And then they're going to go like, "I don't know." 我認為新創公司最大的問題是他們認為他們只是需要更多的關注，因為他們實際上無法看到注意力何時到來，它從漏桶裡掉出來了。它從漏桶裡掉出來了。所以解決你的問題，解決你的產品，你就能解決你的銷售問題。所以這將是我要問他們的第一件事。我會說：「你的推薦率是多少？你的評價是多少？然後他們就會說：“我不知道。”

發言人04 And you need to find that answer. 你需要找到答案。

Codie And if they say, "Well, actually for every person that buys one," what would be a perfect example? Remember that squeegee face product, Mr. Clean? Is that what that's called? Scrub Daddy. Scrub Daddy. There we go. Okay. That's like a Dragon's Den, but Shark Tank product. Okay. So Scrub Daddy. Scrub Daddy was perfect. Why? 如果他們說，“好吧，實際上對於每個購買的人來說，”什麼是一個完美的例子？還記得刮臉產品嗎，Clean 先生？這就是所謂的嗎？擦洗爸爸。擦洗爸爸。我們走吧。好吧。這就像《龍穴》，但卻是《創智贏家》的產品。好吧。所以擦洗爸爸。磨砂爸爸很完美。為什麼？

steven It's a scarring pad for anybody that doesn't know. Like a little scarring pad to wash up dishes with. Yeah, like a sponge. 對於任何不知道的人來說，這都是一個疤痕墊。就像是用來洗碗的小疤痕墊。是的，就像海綿一樣。

Codie Anyway, so it was kind of cute looking. It looked different and it really worked. And so what would happen with Scrub Daddy? Well, Scrub Daddy, they would, you would buy it and then you would use it. It would work great. And so you would tell your friends, you're like, "There's this new thing. It never gets dirty. It doesn't have any issues with all that gross stuff that gets on a sponge. You can squeeze it all the way out. It doesn't scratch your dishes. 總之，看起來有點可愛。它看起來不同，但確實有效。那麼磨砂老爹會發生什麼事呢？嗯，擦洗爸爸，他們會的，你會買它，然後你會使用它。這會很好用。所以你會告訴你的朋友，你會說，「有這個新東西。它永遠不會變髒。它對海綿上的那些噁心的東西沒有任何問題。你可以把它完全擠出來。它不會刮傷您的盤子。 You should totally buy this thing." And so you instantly know you have a good product because other people are sharing it. And those are, those are network loops. It's very much like, you know, Chamath Polyapthia, right? Billionaire. From one idea, one idea, and every business has this idea and nobody looks for it. And the idea at Facebook was called "7 Friends in 10 Days." They could tell with 99% predictive certainty that if you came to Facebook and you interacted with or brought 7 friends in 10 days, you would stay at Facebook forever. 你完全應該買這個東西。因此，您立即知道您擁有一個好產品，因為其他人正在分享它。這些都是網路循環。這很像，你知道，Chamath Polyapthia，對吧？億萬富翁。從一個想法，一個想法，每個企業都有這個想法，但沒有人尋找它。Facebook 的這個想法被稱為「10 天 7 個朋友」。他們可以以 99% 的預測確定性判斷，如果您訪問 Facebook 並且在 10 天內與 7 位朋友互動或帶來了 7 位朋友，你會永遠留在 Facebook。 So all they had to do was make sure that when they came to your city or school, you had density enough where you had 7 friends in 10 days. And if you got those 7 friends on your phone, you're like, "Whew, I'm going to stay. What is that in your business?" 所以他們所要做的就是確保當他們來到你的城市或學校時，你的密度夠大，10 天內就有 7 個朋友。如果你的手機上有這 7 個朋友，你會說，「哇，我要留下來。你是做什么生意的？

steven I have about 50 different companies in my portfolio at Flight Group now, 我在 Flight Group 的投資組合中現在有大約 50 家不同的公司，

Codie some of which I've invested in and some of which I've co-founded or founded myself. 其中有些是我投資的，有些是我與人共同創立或自己創立的。

steven One thing I've noticed is that most companies don't put enough effort into the hiring process. In my mind, the first and most critical thing in business is assembling your group of people because the definition of the word "company" is group of people. And throughout all of my companies, whenever I'm looking to hire someone, my first port of call is LinkedIn Jobs, who I'm happy to say are also a sponsor of this podcast. They've helped us source professionals who we truly can't find anywhere else, even those who aren't actively searching for a new job but who might be open to a perfect role. In fact, over 70% of LinkedIn users don't visit other leading job sites, so if you're not looking on LinkedIn, 我注意到的一件事是，大多數公司在招募過程中沒有投入足夠的精力。在我看來，商業中的首要也是最關鍵的事情是聚集你的團隊，因為「公司」這個詞的定義是一群人。在我所有的公司中，每當我想僱用某人時，我的第一個停靠點是 LinkedIn Jobs，我很高興地說他們也是這個播客的贊助商。他們幫助我們找到了在其他地方確實找不到的專業人士，即使是那些沒有積極尋找新工作但可能對完美職位持開放態度的人。事實上，超過 70% 的 LinkedIn 用戶不會造訪其他領先的招募網站，所以如果你不上 LinkedIn， you're probably looking in the wrong place. So today, I'm giving the Dirover CEO community a free LinkedIn job post. Head to LinkedIn.com/DOACnow and let me know how you get on. Terms and conditions apply. I am a big Manchester United fan and I travel all over the world. One of the big lifesavers for me as someone that never misses a game ever regardless of where I am in the world is NordVPN. Because NordVPN allows me to watch the game in territories and in countries where it's often not available for a variety of different reasons. It's not just about football, it's websites, movies that I can access and it helps me navigate those geographical blockers. And that's why NordVPN are both a sponsor of this podcast but a lifesaver for me. 你可能找錯地方了。所以今天，我向 Dirover CEO 社群提供了一個免費的 LinkedIn 職位資訊。前往 LinkedIn.com/DOACnow 讓我知道您的進度如何。適用條款與條件。我是曼聯的鐵桿球迷，我走遍了世界各地。對我來說，無論我身在世界何處，都不會錯過任何一場比賽，NordVPN 是我最大的救星之一。因為 NordVPN 允許我在各種不同原因而經常無法使用的地區和國家觀看比賽。這不只是足球，還有網站，我可以訪問的電影，它可以幫助我克服那些地理障礙。這就是為什麼 NordVPN 既是這個播客的贊助商，也是我的救星。 And it costs the same as a cup of coffee per month and not just that. When I'm accessing Wi-Fi networks around the world, it gives me a lot of security, which is something that I think we don't think about enough. So, if you're going to check out NordVPN for a limited time only, head to NordVPN.com/DOAC and you can access our exclusive deal, which gives the Dirover CEO listeners a huge discount plus four extra months when you sign up to a two-year plan. And there's no risk with Nord's 30-day money-back guarantee. So give it a try. 而且它的費用與每月一杯咖啡的費用相同，而且還不止於此。當我造訪世界各地的 Wi-Fi 網路時，它給了我很大的安全感我認為這是我們考慮得不夠的。所以，如果您只想在有限的時間內使用 NordVPN，前往 NordVPN.com/DOAC您可以獲得我們的獨家優惠，這為 Dirover CEO 聽眾提供了巨大的折扣，並且當您簽署兩年計劃時還可以額外享受四個月的服務。Nord 的 30 天退款保證沒有任何風險。所以試試看。 That's NordVPN.com/DOAC or check out the episode description link below. What you're speaking to there is this idea of retention. So a great product is retentive and if it retains its customer, then the customer is going to sit around and evangelize and bring other people with them like they're throwing fishing rods into their network. And the example you gave of Chamath, who was one of the early executives at Facebook, is the same thing. If you bring seven people with you, you're going to stick around for the party, stick around for the party long enough. These network effects build. 這是 NordVPN.com/DOAC 或查看下面的劇集描述連結。你所說的是保留的概念。所以，一個偉大的產品是有保留力的，如果它留住了它的客戶，然後，顧客會坐下來傳福音，並帶著其他人一起，就像他們將釣魚竿扔進他們的網路一樣。你舉的查馬斯的例子，Facebook 的早期高階主管之一也是如此。如果你帶了七個人一起來，你要留下來參加聚會在派對上堅持足夠長的時間。這些網絡效應逐漸形成。 Now Chamath's here so that, you know, and when these network effects get bigger, retention increases. And this is why it's so important to focus on the product, right? Because we're talking about this term "LTV", "Lifetime Value". We're talking about if we make a really good thing, people are going to tell their friends, their guests continue to use it and then they're going to market it for me. But most people will focus on just trying to get a TikTok video to go viral versus making something truly great. Elon's an example, isn't he, of that? Oh, yeah. 現在查馬斯在這裡，所以，你知道，當這些網路效應變得更大時，保留率就會增加。這就是為什麼關注產品如此重要，對嗎？因為我們正在談論這個術語“LTV”，“終身價值”。我們談論的是如果我們做出了真正好的東西，人們會告訴他們的朋友，他們的客人繼續使用它，然後他們會為我推銷它。但大多數人只會專注於讓 TikTok 影片走紅，而不是創造真正偉大的東西。埃隆就是一個例子，不是嗎？哦，是的。

Codie It's much harder to obsess on making a great product because it's slower. You know, you're like, "Well, I have one person and they're only going to, you know, refer 0.3 of a person." You know, I can't grow fast enough with that. And so what do we do? We top a funnel, top a funnel, top a funnel. Let's talk about it. Let's talk about it. Let's talk about it. But the problem is you can either spend a bunch of time creating an incredible product once, 沉迷於製造出色的產品要困難得多，因為它的速度比較慢。你知道，你會說，「好吧，我只有一個人，他們只會，你知道，參考一個人的 0.3。你知道，我的成長速度不夠快。那我們該怎麼辦？我們頂上一個漏斗，頂上一個漏斗，頂上一個漏斗。我們來談談。我們來談談。我們來談談。但問題是你要么花大量時間創造一個令人難以置信的產品一次， or you can spend the rest of your life marketing and doing sales. So it's again, it kind of goes back to this idea. If you want to win and be successful in life, upfront pain always leads to long-term gain. And people do not want to hurt upfront, so they hurt for the rest of their life. And I think that's the same thing with products. 或你可以用餘生進行行銷和銷售。所以，這又回到了這個想法。如果你想在生活中獲勝並取得成功，前期的痛苦總是會帶來長期的收穫。人們不想預先受到傷害，所以他們的餘生都會受到傷害。我認為產品也是如此。

steven They try and skip a step. They skip a step. 他們嘗試跳過一步。他們跳過了一步。

Codie And by the way, I'm guilty of it too. Like we have one company right now where our referral rate is basically zero and we're slamming these ad dollars in and all this marketing budget. And I looked at myself the other day and was like, "Cody, you're an idiot. You're doing the thing that you tell other people not to do, which is we have to fix referrals and reviews. Why?" Because they fix, there's three Rs. Referrals, reviews and retention. 順便說一句，我也有罪。就像我們現在有一家公司，我們的推薦率基本上是零，我們正在大力投入這些廣告費用和所有行銷預算。有一天我看著自己，心想，「科迪，你是個白痴。你正在做你告訴別人不要做的事情，我們必須修復推薦和評論。【1889】為什麼？為什麼？因為他們修復了，所以需要三盧比。推薦、評論與保留。

發言人04 If your business doesn't have the three Rs, 如果您的企業沒有這三盧比，

Codie you will spend your life marketing. And marketing is actually quite hard and expensive. And then you also have people that you don't even realize. You think that they're proponents of your brand. You know, they pay you every single month for a service or a product, but they're actually detractors. They just haven't found a better product. And so that's what often happens to business. You're like, "No, no, no. These people love us. No, they don't. 你將用一輩子的時間來行銷。行銷其實是相當困難和昂貴的。還有一些你甚至沒有意識到的人。您認為他們是您品牌的支持者。你知道，他們每個月都會向你支付某項服務或產品的費用，但他們其實是批評者。他們只是還沒找到更好的產品。這就是商業經常發生的情況。你會說，「不，不，不。這些人愛我們。不，他們沒有。 Have they referred anybody to you? Have they left you a positive review?" That's the only way you know. 他們有向你推薦過任何人嗎？他們給你留下了正面評價嗎？

steven It's super interesting because there's a bit of a paradox in what we're saying here. Because on one hand, we were talking about intensity and urgency and going fast and these kind of people that just kind of shortened deadlines and stuff like that. But then on the other hand, we're saying that you need to go slow and build the thing right because the slow way is the only way in the long term. I was hugely inspired by the story of Tesla and Elon Musk for this very reason. Because if you look at their stock price, there's about, I don't know, six, seven, eight, maybe 10 years where they're completely flat. Elon's not made a significant amount of money from it. He's just going through absolute pain. 這非常有趣，因為我們在這裡所說的有點矛盾。因為一方面，我們談論的是強度、緊迫性和快速，以及這些人只是縮短了最後期限之類的東西。但另一方面，我們說你需要慢慢來，把事情做好，因為從長遠來看，緩慢的方法是唯一的方法。正是因為這個原因，特斯拉和伊隆馬斯克的故事給了我很大的啟發。因為如果你看看他們的股票價格，我不知道，六年、七年、八年，也許十年後，它們就會完全持平。埃隆並沒有從中賺到很多錢。他正在經歷絕對的痛苦。 And then all of a sudden, the company just explodes. And actually, the most inspiring thing for me, having been a person who built a business that scaled hundreds of millions of dollars in revenue, but was really built on unsustainable foundations. I know what Elon did in that 10 years when the stock price was completely flat. He laid every foundational brick of Tesla perfectly. And he was doing it basically in silence. And it's so tempting in business, I think, to take shortcuts when you're laying those sort of initial, like building a house, like when you're putting the foundations down. 然後突然之間，公司就爆炸了。事實上，對我來說最鼓舞人心的是曾經創立過一家收入達數億美元的企業，但實際上是建立在不可持續的基礎上的。我知道伊隆在股價完全持平的十年裡做了什麼。他完美地奠定了特斯拉的每一塊基石。他基本上是默默地做這件事。我認為這在商業上是如此誘人，當你打這些首字母時要走捷徑就像建造一棟房子，就像打地基一樣。 He said, you know, we're going to completely make a new battery. We're going to build the entire supercharging network so that all of our cars can go to 15,000 charging locations around the country. We're going to build a brand new factory. In fact, we're going to build every single piece of this car. And it's going to take 10 years. But the patience, I think, is really the thing that leads to the perfection in the long term. And it's a big thesis that I've been playing with a lot recently, because there's a part of my heart that just wants everything to happen quick. 他說，你知道，我們將完全製造一種新電池。我們要建立整個超級充電網絡，讓我們所有的汽車都能充電到15,000全國各地的充電地點。我們要建造一座全新的工廠。事實上，我們將建造這輛車的每一個部件。這需要10年的時間。但是我想，耐心，長遠來看確實是通往完美的東西。這是我最近常思考的一個大論點，因為我內心的一部分只是希望一切都快點發生。 But as I've gotten older, I start to think that slowing down in the big things, like laying the bricks is actually the most important thing. I'm throwing this at you as just a point to see if it resonates in any way. 但隨著我年齡的增長，我開始認為在大事上放慢腳步，就像砌磚一樣，其實是最重要的。我把這個拋給你只是想看看它是否能引起共鳴。

Codie Well, I think you're right. The thing that I think is the problem is when you're young and starting, you're not as smart as Elon. If you gave a 20-something, 10 years to build what Elon has built in silence, they wouldn't know what to build. They wouldn't know what a strong foundation looks like. So I always optimize for urgency up front, because you have to have all these shots on goals to realize, oh, whoops, wrong goal, wrong goal, wrong goal, wrong goal. 嗯，我認為你是對的。我認為問題是當你年輕並開始時，你沒有伊隆聰明。如果你給了 20 左右，用十年的時間來建造埃隆默默建造的東西，他們不知道要建造什麼。他們不知道堅實的基礎是什麼樣子。所以我總是預先針對緊急情況進行最佳化，因為你必須將所有這些射門都射中目標才能實現，哦，哎呀，錯誤的目標，錯誤的目標，錯誤的目標，錯誤的目標。 And then I do think you get to a certain level where then you become Warren Buffett, Elon Musk, where Warren Buffett says, once in a lifetime, opportunities come around about twice a year. And so you basically do nothing else except those two each year. The problem is he can recognize that because he had decades of shot on goal, shot on goal, shot on goal. 然後我確實認為你達到了一定的水平，然後你就成為沃倫·巴菲特，伊隆馬斯克，華倫巴菲特說，一生一次，機會大約每年出現兩次。所以每年除了這兩件事之外你基本上什麼都不做。問題是他能夠體認到，因為他有數十年的射門經驗，射門，射門。

發言人05 So I think it's this balance of, yes, 所以我認為這是一種平衡，是的，

Codie once you understand what good or great looks like, it is your moral imperative to work as fast as possible towards good or great. But in the beginning, since you don't know, just do more faster. 一旦你明白什麼是好或偉大，盡快向善或偉大的方向努力是你的道德義務。但一開始，既然你不知道，那就做得更多更快。

steven It's interesting because the thing I was thinking about when I passed the floor to you there was I should have probably said what I'm actually referring to him, much of it is actually hiring. 這很有趣，因為當我把發言權交給你時，我在想的事情是我應該說我實際上指的是他，大部分其實是在招募。

發言人04 Because when I'm starting a new company now, I could, 因為當我現在創辦新公司時，我可以，

steven because we get tens of thousands of applications coming to the inbox, I could resource that company with people in two weeks. 因為我們的收件匣收到了數以萬計的申請，我可以在兩週內為該公司提供人員資源。

發言人04 But in fact, 但事實上，

steven one of the biggest pain points across all of my businesses is we hire so agonizingly slow. Yeah, same. Because we know that when we talk about laying the foundational bricks of a good company, it's all about those initial highs. 我所有業務中最大的痛點之一是我們的招募速度慢得令人痛苦。是啊，一樣。因為我們知道，當我們談論為一家好公司奠定基礎時，這一切都與那些最初的高點有關。

Codie Yeah, it's so true. I mean, every business is a people business before it's a product business, before it's a profit business. And the beautiful part about that is if you don't have a business right now and you're listening to all this, you should feel very empowered. Like exceptional people are in such high demand and the sky is the limit on what you can make both as your own owner or working for other people until you become your own owner if you're great. And great is largely just I say I'm going to do a thing. I do the thing. Repeat. 是的，確實如此。我的意思是，每個企業首先是人的企業，然後才是產品企業，在它成為一項獲利業務之前。最美妙的部分是，如果你現在沒有生意，而你正在聽這一切，你應該感到非常有力量。就像對傑出人才的需求如此之高一樣，無論是作為自己的老闆還是為其他人工作，你所能賺到的錢都是無限的，直到你成為自己的老闆（如果你很優秀）。偉大很大程度上只是我說我要做一件事。我做這件事。重複。 And if the bar is that low, man, I think there's way more opportunity than anybody realizes, which maybe gets back to what you said before, which is this ability to bend the way. And the world that I think both you and I see is really because we see how easy it is. It's like, like, have you ever seen? Have you seen like how people will take one of those iron rods, you know, really strong iron rod and you heat it up and it just like, it just bends immediately. Right. 如果門檻這麼低，夥計，我認為機會比任何人想像的都要多這也許又回到了你之前所說的，這就是這種彎曲方式的能力。我認為你和我所看到的世界實際上是因為我們看到它是多麼容易。就像，就像，你見過嗎？你有看過人們如何拿一根鐵棒嗎？非常堅固的鐵棒，你把它加熱，它就像，它立即彎曲。對。 But if you were going to try to brute force it, it never would. But once you see them heated up and then bend real easy, you go, oh, well, I'm never going to try to brute force that again, because look how easy that is if you just heat it up. And I think that's part of the hack of life is just figuring out heat and time and what those two ingredients are. 但如果你想嘗試暴力破解它，它永遠不會。但是一旦你看到它們被加熱然後很容易彎曲，你就會，哦，好吧，我再也不會嘗試暴力破解了因為看看如果你把它加熱是多麼容易。我認為生活秘訣的一部分是弄清楚熱量和時間以及這兩種成分是什麼。

steven That's really, I always think about the bloody like, what do you call it, 確實如此，我總是在想，你怎麼稱呼它，

發言人04 that big hole in the ground, the Grand Canyon. 地面上的那個大洞，大峽谷。

Codie You always think about the big hole in the ground. 你總是想著地上的大洞。

steven It's such a nice analogy because I'm like, how did that get there? Well, actually, it was just water trickling through there for a long enough period of time. You didn't need to brute force it. It wasn't like a meteor or an asteroid hit the earth. It was just consistency of a very gentle force over a long period of time. And that's really how all rivers and how earth is literally carved. It's interesting because I was also thinking, you know, as we were speaking about this idea that at all times throughout your 20s and your 30s, you are actually without knowing it, 這是一個很好的類比，因為我想，這是怎麼實現的？嗯，實際上，只是水在足夠長的時間內流過那裡。你不需要暴力破解它。這不像流星或小行星撞擊地球。這只是一種非常溫和的力量在很長一段時間內的一致性。這確實是所有河流和大地的雕刻方式。這很有趣，因為我也在想，你知道，當我們談論這個想法時，在你 20 多歲和 30 多歲的任何時候，你其實在不知不覺中， interviewing and being interviewed by your former, your future potential business partners. Oh, yeah. I mean, because I was 18 years old and I went to San Francisco. No, I was 19, 19 years old when I went to San Francisco. 採訪並接受你的前任採訪，您未來潛在的商業夥伴。哦，是的。我的意思是，因為我當時 18 歲，去了舊金山。不，我去舊金山的時候19、19歲。

發言人04 And funnily enough, I just sent a cold email to a billionaire. 有趣的是，我剛剛給一位億萬富翁發了一封冷冰冰的電子郵件。

steven I said, I just saw you bought a company. It was a funny email that said, here are five reasons why girls call me back in bars and his five reasons why they don't. It was basically my CV better than that format. I love that. And he called me within 24 hours when I was in the UK and was like, hey, love this. I'm going to set you a challenge. How would you get us to 10 million users? I thought, fine, made a deck, sent it to him. 我說，我剛剛看到你買了一家公司。這是一封有趣的電子郵件，內容是：以下是女孩們在酒吧打電話給我的五個原因以及他們不回我電話的五個原因。這基本上是我的履歷比那種格式更好。我喜歡這個。當我在英國時，他在 24 小時內給我打電話，說，嘿，喜歡這個。我要給你一個挑戰。如何讓我們擁有 1,000 萬用戶？我想，好吧，做了一副牌，寄給了他。 This is how I get this new company you've bought to 10 million users. He goes, cool. I'm going to give you $10,000 a month. I was in the UK, just sat in my parents house. I'm going to give you $10,000 a month. I'm going to fly you out to San Francisco and you're going to help us build this company. And while I was there, I was around some really, really smart people. One of those very smart people. 10 years later, when I had a new idea, he was the first person I hit up through his Instagram DM, 這就是我如何讓您購買的這家新公司擁有 1000 萬用戶。他走了，酷。我每月給你 10,000 美元。我在英國，只是坐在我父母家。我每個月會給你 10,000 美元。我將帶你飛往舊金山，你將幫助我們建立這家公司。當我在那裡的時候，我周圍有一些非常非常聰明的人。那些非常聰明的人之一。10年後，當我有了新想法時，他是我第一個透過他的 Instagram 私訊聯繫的人， through his Twitter DMs, hadn't spoke to him for 10 years. Turns out he'd bought a $50 billion company that had IPO'd and he was the CTO. And I said, hey, there's this new thing called the blockchain. I'm really interested in it. Do you want to build a company with me in it? And he goes, yeah, cool. And I just reflected on the fact that throughout my 20s, there are so many people that I met that in my 30s, I then leveraged. So what I was actually doing is I was being interviewed by them without knowing it. You know what I mean? 透過他的 Twitter 私訊，已經 10 年沒有跟他說話了。事實證明，他買了一家價值 500 億美元的公司，該公司已進行 IPO，並且他擔任首席技術官。我說，嘿，有一個叫做區塊鏈的新東西。我真的很有興趣。你想和我一起建立一家公司嗎？他說，是的，很酷。我剛剛反思了這樣一個事實：在我 20 多歲的時候，我在 30 多歲的時候遇到了很多人，然後我就利用了這些人。所以我實際上在做的是我在不知情的情況下接受了他們的採訪。你知道我的意思嗎？

Codie And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. 我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。 And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. 我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。 And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. 我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。

steven And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. 我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。

steven And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. 我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。 And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. 我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。 And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. 我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。 And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. And I was like, wow, I'm going to be interviewed by them. 我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。我當時想，哇，我要接受他們的訪問了。

發言人04 And I was like, wow, I'm going to be interviewed by them. 我當時想，哇，我要接受他們的訪問了。

Codie Yeah. And it's, I think it's so brilliant because it's a little bit asymmetric. It's like hard to put your fingers around it. What people like, what people like that will never make you rich is this. Here's steps one through four to get into real estate. And if you do this now, you too will be a millionaire. You're never going to get rich that way. The way that you get rich is actually putting together multiple ideas that don't seem like they go together. And that cross pollination is what gives you outsized returns. 是的。我認為它非常出色，因為它有點不對稱。這就像很難把你的手指放在它周圍。人們喜歡的東西，人們喜歡的東西永遠不會讓你變得富有的是這個。以下是進入房地產行業的第一步到第四步。如果你現在就這樣做，你也將成為百萬富翁。這樣你永遠不會致富。你致富的方式其實是將多個看似不一致的想法放在一起。而這種異花授粉會為你帶來巨大的回報。

發言人04 You're like social media, biotech, IPO, what? 你喜歡社群媒體、生技、IPO，什麼？

Codie Yes. Yes. And so when you have that weird cross pollination, that's where massive growth happens. And I think, you know, it was the same with me. I was like, I remember with my CEO at the time when I wanted, I was making a lot of money. Let's say I was making seven figures a year, working for somebody else. I was actually happy. I would have stayed there for probably ever at this investment firm. But I saw the future of social media and newsletters in particular. 是的。是的。所以當你進行奇怪的異花授粉時這就是大規模成長發生的地方。我想，你知道，我也是。我當時想，我記得當時我想要和我的執行長在一起，我賺了很多錢。假設我為別人工作，每年能賺七位數。我其實很高興。我可能會永遠留在這家投資公司。但我特別看到了社群媒體和時事通訊的未來。 And I was like, why am I going, why am I on the road every single day doing steak dinners, trying to sell pensions and sovereign wealth funds or investment vehicles? I could be doing this all with the internet. Like we don't need to be meeting in person anywhere to the degree that we are. And so I went and told the CEO of my company that, and he was basically like, if you want to row left and I want to row right, you need a new boat. And I was like, okay, fine. So I couldn't convince him. 我當時想，我為什麼要去，為什麼我每天都在路上吃牛排晚餐試圖出售退休金和主權財富基金或投資工具？我可以透過網路完成這一切。就像我們不需要在任何地方親自見面一樣。所以我去告訴我公司的首席執行官，他基本上就像，如果你想向左劃，我想向右劃，你需要一艘新船。我當時想，好吧，好吧。所以我無法說服他。 And so he kind of gave me his blessing and said, like, go do it somewhere else because we're not doing it here. And I was really mad at the time. I had built up a billion dollar business for this guy in Latin America where a business didn't exist like three years before, four years before. And as far as mad, I'm like, I'm not going to do it. I'm mad. I'm like, I am your best international sales force. I was total victim mindset about it. I was like, it's because I'm a woman, you know, all these dudes, 所以他給了我他的祝福並說，就像，去別的地方做吧，因為我們不在這裡做。我當時真的很生氣。我在拉丁美洲為這個人建立了價值十億美元的生意，三年前那裡還沒有這樣的生意，四年前。至於瘋狂，我想，我不會這麼做。我生氣了。我想，我是你們最好的國際銷售團隊。我對此完全是受害者心態。我當時想，這是因為我是個女人，你知道，所有這些傢伙， they don't get it. I was, I was mad. So I left and he did me a huge favor by pushing me out actually because then I went and said, you know what, newsletters plus private equity plus social media plus laundromats and car washes. I don't know, but I think. And together they now are responsible for us having a business that has 26 businesses in it, businesses that do tens of millions of dollars in revenue. Some of the venture ones do hundreds of millions of dollars in revenue. And we don't even have to have third party investors. 他們不明白。我是，我瘋了。所以我離開了，他幫了我一個大忙，實際上把我推出去，因為然後我去說，你知道嗎，時事通訊、私募股權、社群媒體、自助洗衣店和洗車場。我不知道，但我想。他們現在共同負責我們擁有 26 家企業的業務，年收入數千萬美元的企業。有些創投公司的收入達數億美元。而且我們甚至不需要第三方投資者。 It's a lot of our own money because we've bought profitable businesses using totally unfair deals because of our social media presence. 這是我們自己的很多錢，因為我們透過社群媒體的存在，使用完全不公平的交易購買了獲利的企業。

steven And so you've looked back and connected dots there. 所以你已經回顧過去並把那裡的點連結起來了。

Codie Right. 對的。

steven So someone that's, you know, at the start, yeah, how do they get enough dots to connect? Like what's the strategy to even be able to look back someday and connect these dots? 所以有人，你知道，一開始，是的，他們如何獲得足夠的點數來連結？例如，有一天能夠回顧過去並將這些點連結起來的策略是什麼？

Codie Interesting to think about. If I wanted right now to figure out how could I find my cross pollination of ideas? I'd need three things. I need a whiteboard, I need a whiteboard pen and I need a smart buddy. 想想就很有趣。如果我現在想弄清楚我怎麼能找到我的思想異花授粉？我需要三樣東西。我需要一塊白板，我需要一支白板筆，我需要一個聰明的夥伴。

steven Okay. And all I can get you a whiteboard pen. 好。我只能給你一支白板筆。

Codie Yeah, exactly. Well, all I would do is I would put it up on the wall. 是的，沒錯。好吧，我要做的就是把它掛在牆上。

steven Okay. 好吧。

Codie And I would try to find my smartest, most brainstormy open-minded friend and I would write down everything I think I'm good at. 我會盡力找到我最聰明的，我和最腦力激盪、思想開放的朋友會寫下我認為自己擅長的一切。

steven Right. Do you want to do it in here? 對。你想在這裡做嗎？

Codie Yeah. I mean, so, so let's say it's for you right now. 是的。我的意思是，所以，所以我們可以說它現在適合你。

steven Let me screen record so that I can see what you've done and put it on the screen for everyone at home to watch. What a fun idea. And what was the question again? 讓我進行螢幕錄製，以便我可以看到您所做的事情，並將其顯示在螢幕上供家中的每個人觀看。多麼有趣的主意。問題又是什麼？

Codie What are we talking about? So the question is if right now you want to find where is your unfair bet that can make you, your millions with your skill set that nobody else in the world can replicate except you. Here's what I need. I would need a whiteboard. I would need a pen, which I would do if I was you. I would need a smart friend. Perfect. Like so I've got Steven here. And at the top of the whiteboard, I would write on this side skills. Oh my God, you're going to see my handwriting like a doctor. 我們在說什麼？所以問題是，現在你是否想找到你的不公平賭注在哪裡，可以讓你，您的數百萬人擁有您的技能，除了您之外，世界上沒有其他人可以複製。這就是我需要的。我需要一塊白板。我需要一支筆，如果我是你我就會這麼做。我需要一個聰明的朋友。完美。就像史蒂文在這裡一樣。在白板的頂部，我會寫下這一面的技能。天哪，你會像醫生一樣看到我的筆跡。 And on this side, I would write money. And I would start writing down all the things that we're brilliant at. So let's pretend it's Steven here. It will pretend like you don't have all the things that you have, but your core skill set. 在這一邊，我會寫錢。我會開始寫下我們擅長的所有事情。所以我們假設這是史蒂文。它會假裝你沒有擁有你擁有的所有東西，但是你的核心技能。

steven You could put your hand on the screen, by the way. 順便說一句，您可以將手放在螢幕上。

Codie It makes me nervous. Am I doing this like a boomer? I am. 這讓我緊張。我這樣做像嬰兒潮世代嗎？我是。

steven The handwriting is a little bit, it's giving doctors. 字跡有點，給醫生。

Codie Okay. So look at that. Okay. So embarrassing. Okay. So social media, right? You're incredible at social media. What else are you probably good at? Well, you know a lot of people. You've got a network. What else? Well, it's not just social media though. 好。所以看看那個。好。太尷尬了。好。所以社群媒體，對嗎？你在社群媒體上的表現令人難以置信。你可能還擅長什麼？嗯，你認識很多人。你有一個網路。還有什麼？嗯，這不只是社群媒體。 It's actually a few particular things. It's like YouTube. And I think you're one of the best in the world at short form video. Right. You're also one of the best in the world at like a data driven social media strategy. So you can kind of say upfront, hey, we think this is going to go well. Hey, we think this is going to go viral because the data says this thing over here. What else is Steven good at? He's charismatic. He can probably get people to agree to things just by talking to them. 這其實是一些特別的事情。這就像 YouTube。我認為你是世界上最擅長製作短影片的人之一。對。您也是世界上最擅長數據驅動的社群媒體策略之一。所以你可以提前說，嘿，我們認為這會進展順利。嘿，我們認為這會像病毒一樣傳播，因為這裡的數據說明了這一點。史蒂文還擅長什麼？他很有魅力。他也許可以透過與人們交談來讓他們同意一些事情。 You know, what else? British accent. You know, so probably you want more in person interaction because we've got, you know, a very charismatic person. What else is Steven really good at? Well, he asks a lot of questions. 你知道嗎，還有什麼？英國口音。你知道，所以您可能想要更多的面對面互動，因為我們有，你知道，一個很有魅力的人。史蒂文還擅長什麼？嗯，他問了很多問題。

steven This is my hinge profile, by the way. 順便說一句，這是我的鉸鏈輪廓。

Codie I'm totally just going to copy and paste all this stuff over. Yeah. Good looking, funny, you know, exactly. So, so we'll just say these, there's a lot more deal flow, but let's just pretend that all you're good at is social media. You're good at getting to people, which is a network. You don't even have to know rich people. Just can you get to them? You're charismatic, you're data driven. Okay, great. 我完全只是複製並貼上所有這些東西。是的。好看，有趣，你知道，沒錯。所以，我們就說這些，有更多的交易流，但我們假設您只擅長社群媒體。你擅長接觸人，這是一個網絡。你甚至不必認識富人。你能找到他們嗎？你很有魅力，你是數據驅動的。好吧，太好了。 We've got all these skills. Now, how could we apply these skills to get the most money humanly possible? And I would do exactly what you said. So how do you figure out most money humanly possible? It's two things. It's the, how would I do this? The size of the problem. It is the value of the solution. 我們擁有所有這些技能。現在，我們如何運用這些技能來獲得盡可能多的錢？我會完全照你說的去做。那麼你如何算出人類可能賺到的最多的錢呢？這是兩件事。這就是，我該怎麼做？問題的規模。它是解決方案的值。

steven Interesting. Okay. 有趣。好。

Codie And so if I'm thinking about this for you, if I go and I give your social media skills to a trade or service business, 所以如果我為你考慮這個問題如果我去並將你的社群媒體技能傳授給貿易或服務企業，

發言人04 I'm not going to make that much money. 我不會賺那麼多錢的。

Codie How do I know I'm not going to make that much money? Cause I'm going to go look up online. What is the average revenue of this business and the average profit margin? Yeah. Now you probably didn't even think this way when you were thinking about it, but you guys look online right now, what's the average profit margin of a biotech company and average revenue? Let me tell you what it is. It's going to be like 50 to 80%. And it's going to be hundreds of millions that you could potentially get. 我怎麼知道我不會賺那麼多錢？因為我要去網上查一下。該業務的平均收入和平均利潤率是多少？是的。現在你在思考這件事時可能根本沒有這樣想，但是你們現在上網看看，生技公司的平均利潤率和平均收入是多少？讓我告訴你這是什麼。大約是 50% 到 80%。你可能會得到數億美元。 Trade services business a lot less. And so that's where I would start skills plus money really equals two, three things, which is like sector size of the business and profitability of the business. And I would play this game. And what that might look like is you go, okay, I know that I have some friends in, let's go to the places that we know have the most cash in Silicon Valley in on wall street. If they could make a lot more money, if they had a lot more attention, cause what I'm selling is attention. 貿易服務業務少了很多。所以這就是我開始的地方技能加金錢其實等於二，三件事，這就像是企業的部門規模和企業的獲利能力。我會玩這個遊戲。那可能看起來就是你走，好吧，我知道我有一些朋友，讓我們去我們知道矽谷華爾街上現金最多的地方。如果他們能賺更多的錢，如果他們有更多的關注，因為我賣的是注意力。 I want to get to the people who can make the most money with the most attention. And that means that I'm not going to go to Walmart, only has 6% margins. I'm going to go to the highest person that I could get to. And it'd be fun if anybody's listening to this right now, try it, like tags Steven and I in your stories on Instagram of your little charts and let's see, and I'll give feedback. Anybody that tags me in it, if you're like, here's the, here's what I think my skill is. Here's what I think the industry is. I'll tell you on one or another, and it can be fun. 我想找那些能賺最多錢、最受關注的人。這意味著我不會去沃爾瑪，只有 6% 的利潤。我要去見我能接觸到的最高層的人。如果有人現在正在聽這個，那就很有趣了，試試看吧，在你的小圖表的 Instagram 故事中點讚 Steven 和我的標籤，讓我們看看，我會提供回饋。任何在其中標記我的人，如果你喜歡，這裡是，這就是我認為我的技能。這就是我對這個行業的看法。我會告訴你一個或另一個，這會很有趣。 You can see other people's examples live. 您可以即時查看其他人的範例。

steven So people, for people that are only listening on audio and that can't see what the, 所以人們，對於只聽音訊而看不到內容的人來說，

Codie this chicken scratch, chicken scratch you've just drawn on this iPad. 這個小雞抓痕，你剛剛在這台 iPad 上畫的小雞抓痕。

steven On one hand you have, you list your skills. And then on the second side, you're listing the ways you believe you could make the most money from those skills based on the size of the problem you'd be solving with them and the value of the solution. So for example, let me, let me try and play this game with you then. Okay, so I am a writer. So I'm going to do my skills on the left. I'm a writer and on the right, I'm going to write money. 一方面，你列出了你的技能。然後在第二面，您將根據您要使用這些技能解決的問題的規模以及解決方案的價值，列出您認為可以從這些技能中獲得最多收益的方式。例如，讓我，讓我嘗試和你一起玩這個遊戲。好吧，所以我是作家。所以我要在左邊發揮我的技能。我是作家，在右邊，我要寫錢。

發言人04 I'm a writer. 我是一名作家。

steven I'm really good at writing stuff. That's it. And I kind of get, I kind of get the internet. So I kind of understand LinkedIn blogs and stuff like that, but that's it. 我真的很擅長寫東西。就是這樣。我有點明白了，我有點明白網路了。所以我有點了解 LinkedIn 部落格和類似的東西，但僅此而已。

Codie I'm a writer. Let's go with what would be the worst. What would be the worst thing you could do if you're a writer? 我是一名作家。讓我們來看看最壞的情況。如果你是作家，你能做的最糟糕的事情是什麼？

steven To make no money. 為了賺不到錢。

Codie To make no money. Because sometimes it's easier to do the negative. 為了不賺錢。因為有時做負面的事情比較容易。

steven Okay. Working for a local newspaper. 好。在當地報社工作。

Codie Yeah. Local. Like, you could write like, books, like you could write like fiction, you know, really hard to make money in. You could write for a local newspaper. That's an even worse idea. So I like that. So now you've got your, your bottom tier, right? Which is like 14 bucks an hour or something like that. Now if you look about, I mean, you could Google this. What is the highest paying jobs for writers? 是的。當地的。就像，你可以寫書，就像你可以寫小說一樣，你知道，賺錢真的很難。你可以為當地報紙撰稿。這是一個更糟糕的主意。所以我喜歡這樣。那麼現在你已經有了你的，你的底層，對吧？大概是每小時 14 美元之類的。現在，如果你看看，我的意思是，你可以用谷歌搜尋這個。作家收入最高的工作是什麼？ I bet the thing you'd find on top, copywriter. Why? I got a better one. 我打賭你會在上面找到的東西，撰稿人。為什麼？我有一個更好的。

steven Ooh, what's a better one? Do you know why I know this? Because when I was in working in biotech, we could hire one, which is a medical writer. 哦，有什麼更好的嗎？你知道我為什麼知道這個嗎？因為當我在生物技術領域工作時，我們可以僱用一個，這是一位醫學作家。

Codie Oh, so smart. Hyper specialist. 哦，真聰明。超級專家。

steven Honestly, we, so a typical copywriter when I was working in my social media company, we might pay entry level 25,000 pounds, which is probably about $35,000. Okay. A medical writer, 老實說，我們，所以當我在社群媒體公司工作時，一個典型的文案撰稿人，我們可能會支付入門級 25,000 英鎊，大約相當於 35,000 美元。好。一位醫學作家，

發言人03 someone that can write about the psilocybin compound in my psychedelics business would get paid $150,000 如果有人能寫出我的迷幻藥業務中的裸蓋菇素化合物，他將獲得 15 萬美元的報酬

steven or more. We just couldn't find some. We found loads of people that could write. But nobody that had within their skills stack, even though it's quite easy to teach the ability to write using medical words, slightly medical words. It doesn't mean you need a medical degree. You could probably learn how to write, become a medical writer in a month if you really committed yourself to it. So that's the top. 或更多。我們只是找不到一些。我們發現了許多可以寫作的人。但是沒有人在他們的技能範圍內，儘管教導使用醫學單字寫作的能力很容易有點醫學用語。這並不意味著您需要醫學學位。你也許可以學習如何寫作，如果你真的全心投入的話，一個月內就能成為醫學作家。這就是頂部。

Codie So true. And same with finance. We go to the things we know. So you know biotechs, you know there's a niche there. I know finance and I know that again, it's one of the highest paying industries. So a financial writer, what would that look like? It would look like somebody who knows how to write probably an investor update. 確實如此。金融也是如此。我們去做我們所知道的事。所以你了解生物技術，你知道那裡有一個利基市場。我了解金融，我又知道了，這是薪酬最高的行業之一。那麼，身為財經作家，那會是什麼樣子呢？看起來像是知道如何撰寫投資者更新的人。

發言人04 Yes. Right? 是的。正確的？

Codie Yeah, yeah, yeah. So hugely lucrative. And the other thing you could do is, I guess I didn't even think about this before, it would be like size of the problem. It would be value of the solution. And then it would also be structure of your job. So like if you're a copywriter, I wouldn't take a job for 35K. What would I do? I would say, hey, pay me. 是啊，是啊，是啊。利潤如此豐厚。你可以做的另一件事是，我想我以前根本沒想過這個這就像是問題的規模。這將是解決方案的價值。然後這也將是你的工作結構。所以，如果你是一名文案撰稿人，我不會接受 35K 的工作。我該怎麼辦？我會說，嘿，付錢給我。 What is the salary you want to offer? $35,000. I'll take $10,000 so I can eat because I'm hungry. But can I have a percentage of the upside that I drive above and beyond goal? So if I'm going to write copy that converts into revenue, like I'm going to write a funnel for your biotech company or I'm going to write a funnel to get investors for you. If right now per month you get $100,000 through that funnel, how about you just pay me an extra 10% of everything I drive above your 100K? So I think that's another way you can make more money is getting smarter on deal structuring. 你想要提供的薪水是多少？35,000 美元。我要 10,000 美元，這樣我就可以吃東西，因為我餓了。但是我能獲得超出目標的一定百分比的上升空間嗎？所以，如果我要寫一個可以轉化為收入的文案，就像我要為你的生技公司寫一個漏斗，或是我要寫一個漏斗來為你吸引投資人。如果現在每個月你透過這個管道獲得 10 萬美元，如果我駕駛超過 100K 的所有車輛，您額外支付 10% 呢？所以我認為你可以賺更多錢的另一種方式是在交易結構上變得更聰明。

steven Well, that's actually when I moved into biotech how I got paid. When I talked about being paid a thousand times more than I would have previously, it's because the way I got paid was in options in the IPO. So I got given in that particular company, I got given 400,000 shares effectively in the company at a certain price. And so when the company IPO at $3.2 billion on the NASDAQ in July 2021 or something, even though I'd only worked in the company for about six months just helping them build out the marketing team, I think my like net return was on the equity value at the time was quite close to 10 million. So six months work, 10 million return because I, you know, and the really, 嗯，這其實就是我進入生技產業時我獲得報酬的方式。當我談到我的薪水是以前的一千倍時，這是因為我獲得報酬的方式是透過首次公開募股的選擇權。所以我在那家公司得到了，我得到了 400,000以某一價格有效持有公司股份。所以當公司 IPO 價格為 3.2 美元時 2021 年 7 月在納斯達克上市 10 億美元左右，儘管我只在公司工作了大約六個月，只是幫助他們建立行銷團隊，我認為我當時的股權價值淨回報相當接近1000萬。所以六個月的工作，一千萬的回報，因為我，你知道，而且真的， really the reason I did it was because I was so interested in psychedelics, but it just opened my eyes to the fact that any kid with social media skills and that knew how to structure a deal with these people could have walked in there and said, give me some stock in this IPO and I'll run your social media for six months. 我這麼做的真正原因是因為我對迷幻藥非常感興趣，但這讓我看到了這樣一個事實：任何具有社交媒體技能並且知道如何與這些人達成交易的孩子都可以走進去說，給我一些這次 IPO 的股票，我將運行你的社群媒體六個月。

Codie You're so right. 你說得對。

steven Could have changed your life. 可能會改變你的生活。

Codie And it's something I'm struggling with trying to get people to understand right now is that even if you never buy a business, which is what people fix it on, well, I haven't bought a business yet. I haven't bought a business yet. It's like, God, you're never going to regret learning how to do deals. 我現在正在努力讓人們理解的是，即使你從未購買過一家企業，這是人們解決的問題，好吧，我還沒買公司。我還沒有買企業。這就好像，上帝，你永遠不會後悔學習如何做交易。

steven I'm 100% sure. 我百分之百確定。

Codie You're never going to, I think that is the most valuable skill set in the world. 你永遠不會我認為這是世界上最有價值的技能。

steven I completely agree. And it's so unfair that people don't know about it. 我完全同意。這太不公平了，人們都不知道。

Codie It's so unfair, but it's also your fault if you don't know about it because nobody's gatekeeping this information anymore. It used to be gate kept. When I first started off in private equity, I wasn't allowed in the rooms where they were actually doing the deals and the terms. And if I wanted to see what the final terms were, like I had to kind of sweet talk my way into figuring out how they structured it. 這太不公平了但如果您不知道這也是您的錯，因為沒有人再看管這些資訊了。它曾經是有門看守的。當我剛開始從事私募股權投資時，我不被允許進入他們實際進行交易和條款的房間。如果我想看看最終條款是什麼就像我必須用甜言蜜語來弄清楚他們是如何建構它的。

steven But it's unknown and unknown. So before I knew, I didn't know that I didn't know. 但它是未知的、未知的。所以在我知道之前，我不知道我不知道。

Codie Yeah, that's true. Yeah, that's very true. But now I think there's enough people out there talking about it where you're like, I mean, if you think about whether you like Donald Trump or not, what is he really good at? Deals. 是的，確實如此。是的，確實如此。但現在我認為有足夠多的人在談論它，就像你一樣，我的意思是，如果你考慮一下你是否喜歡唐納德·川普，他到底擅長什麼？交易。

steven The art of the deal. 交易的藝術。

Codie Like, that's it. And that is what, I mean, Elon Musk, how does Tesla actually make money? They make money through credits, through credits for solar. So he was able to survive for those 10 years of building that company because he has some of the best solar tax credits in the world that he negotiated with the government. 就像，就是這樣。我的意思是，馬斯克，特斯拉實際上是如何賺錢的？他們透過信貸、透過太陽能信貸賺錢。因此，他能夠在創建該公司的 10 年裡生存下來，因為他擁有與政府談判的世界上最好的太陽能稅收抵免。

steven So where does one go then? Where does a 25 year old kid listening to this go to learn how to make deals? 那麼，我們該去哪裡呢？一個25歲的孩子聽這個去哪裡學習如何做交易？

Codie Well, I have a book coming out called Main Street Millionaire. 嗯，我有一本書即將出版，名為《大街百萬富翁》。

steven Yes, exciting. 是的，令人興奮。

Codie I know. I think we have stuff we can tell them about that later too. 我知道。我想我們也有一些東西可以稍後告訴他們。

steven Okay. Well, I'm going to link Main Street Millionaire below so everyone can pre-order it. I've pre-ordered, I think, 10 or 20 copies of it, maybe a couple more. I like that. 好。嗯，我將在下面連結《大街百萬富翁》，以便每個人都可以預訂。我想我已經預訂了 10 或 20 份，也許還有更多。我喜歡這樣。

Codie But that's like 30 bucks and you learn almost everything you need to know about doing a deal to start. And that book is only what you need to know. I made it on purpose, not really long, not overly intense. It is exactly what you need to know. And then if you like learning dealmaking and you like that book, then you go to contrarianthinking.com and we have courses and free newsletters and a community all about buying businesses. But that's where you should start. 但這就像 30 美元，您幾乎可以學到有關開始交易所需的所有知識。那本書只是你需要知道的。我是故意的，不是很長，也不是太激烈。這正是您需要知道的。然後，如果你喜歡學習交易並且喜歡那本書，然後你訪問 contrarianthinking.com，我們有課程、免費新聞通訊和一個關於購買企業的社區。但這就是你應該開始的地方。

steven I think I agree because the way that you break down information is so accessible and it really appreciates the naivety of the person on the other end. You have a remarkable way of communicating in a way that's really inviting versus excluding. And a lot of people, when they're talking about these subjects, they exclude you and they don't even know that they're doing it because they're so smart and they're so advanced. So I've been lucky enough to take a look at the initial copy of your book, the sort of first draft of it. And it was exactly what I think 99% of people that are listening to this right now need to... It's the gap that they have in their thinking. So I'd highly recommend everyone go and pre-order it. I'm going to link it below. 我想我同意，因為你分解訊息的方式是如此容易理解，而且它真的很欣賞另一端的人的天真。你有一種非凡的溝通方式，這種方式確實具有吸引力，而不是排斥性。很多人在談論這些話題時他們排除你，他們甚至不知道他們正在這樣做，因為他們是如此聰明，他們如此先進。所以我很幸運能夠看一下你的書的最初版本，它的初稿。我認為這正是 99% 正在收聽此內容的人現在需要的...這是他們思想上的差距。所以我強烈建議大家去預訂。我將在下面鏈接它。 I really, really highly recommend it. And if I'm wrong about that, please do send me abuse and my DMs. Yeah, exactly. Well, Ann, 我真的、真的強烈推薦它。如果我的說法是錯的，請向我發送辱罵和私訊。是的，完全正確。好吧，安，

Codie I spent three years writing it and that was always the part I was nervous about. It's like, when I get it to all my smart friends, what are they going to think? So when I showed it to you and like Andrew Wilkinson and all these people who had done deals, I was like, fuck, you know, what's, are they going to like it? So there's, that means a lot basically is what I'm trying to say. 我花了三年時間寫它，這一直是我感到緊張的部分。就像，當我把它送給我所有聰明的朋友時，他們會怎麼想？所以當我向你們展示它時，就像安德魯·威爾金森和所有這些做過交易的人一樣，我當時想，操，你知道，什麼，他們會喜歡嗎？所以，這意味著很多基本上就是我想說的。

steven It's heavily, heavily anticipated. A lot of people are talking about it. So I'm very, very excited. And one of the, one thing I did want to talk to you about before I just go to the last question here is prejudice because I don't think people talk about it enough. Obviously you and I and really everybody experienced prejudice in business and in life and wealth and everything, investing, whatever it might be. What is your perspective on that? When I say prejudice, I mean, you're a woman in business. I'm a, 這是非常非常令人期待的。很多人都在談論它。所以我非常非常興奮。其中之一，在討論最後一個問題之前，我確實想和你們談談偏見，因為我認為人們對此談論得不夠多。顯然你和我以及每個人在商業、生活、財富和一切方面都經歷過偏見，投資，無論是什麼。你對此有何看法？當我說偏見時，我的意思是，你是一名商界女性。我是， I was a young black guy at one point that had a big Afro and was very, very poor trying to make it in life. What relationship should we have with the prejudice we face? 我曾經是個年輕的黑人，留著大爆炸頭，非常，很窮，試圖在生活中取得成功。我們應該與我們面臨的偏見有什麼關係？

Codie I had a woman ask me the other day, how do I show up as a woman in a male dominated industry because you've, you've done that Cody. And I, and she said, I had, I've had struggles with it. And my feeling and response on that is this, that what do you think the universe gives you when you tell the universe that I struggle because I am a woman in business? It's going to give you struggle. What do you think the universe would give you if instead you said, I have such incredible opportunity because I look different than everybody here. And if I am good, I am so much more memorable than every Tom, 有一天，有個女人問我，我如何在男性主導的行業中以女性的身份出現，因為你，你已經做到了，科迪。而我，她說，我曾經，我曾經為此掙扎過。我對此的感受和反應是這樣的，當你告訴宇宙我因為我是商界女性而奮鬥時，你認為宇宙會給你什麼？這會讓你很掙扎。如果你說，宇宙會給你什麼？我有如此難以置信的機會，因為我看起來與這裡的每個人都不一樣。如果我做得好，我會比每個湯姆都更令人難忘， Dick and Larry in a blue suit that looks just like everybody else. What if the thing that you think is your biggest weakness and the thing that makes you feel excluded and less than is actually your biggest strength? And if you could flip your mindset on that, how much more money and opportunity would you have and how much more interesting would you be for other people who are wealthy and successful to be around? Do you want to be around somebody who is labeling themselves as a victim and complaining all the time? Or do you want to be around somebody who thinks that the world is full of opportunity? And it's a hard lesson to learn because the truth of it is business is hard. You will be shit on. People will keep you out. People will judge you for your skin color and being a woman or a man or not for sure. 迪克和拉里穿著藍色西裝，看起來和其他人一樣。如果你認為是你最大弱點的事情以及讓你感到被排斥和不足的事情實際上是你最大的優勢怎麼辦？如果你能改變你的心態你會擁有多少金錢和機會？你想和那些把自己貼上受害者標籤並一直抱怨的人在一起嗎？或是你想和一個認為世界充滿機會的人在一起嗎？這是一個很難學的教訓，因為事實是生意很難。你會完蛋的。人們會把你拒之門外。人們會根據你的膚色以及你是女人還是男人來判斷你，或者不確定。 But don't let that into your psyche. Instead choose the opposite and watch what happens. 但不要讓它進入你的心靈。相反，選擇相反的選擇並觀察會發生什麼。

steven So interesting. So it's so difficult to say that because you're not denying the reality that prejudice is real. You're giving people the most optimal productive way to move forward in spite of it. Exactly. 太有趣了。所以很難這麼說，因為你並沒有否認偏見是真實存在的現實。儘管如此，您還是為人們提供了最有效的前進方式。沒錯。

Codie Yeah. It's like what serves you. 是的。這就像為你服務一樣。

steven They do not. They don't like it. No. No. People don't want to say that. 他們沒有。他們不喜歡它。不。不，人們不想這麼說。

Codie They want to be... Some people want to be victims of that prejudice. It's true. It's true. I think the tide is turning. I mean, I... For the first time ever, you know, I posted the other week and I was like, "Well, we might get on... We might get something interesting on here." And like, for instance, 他們想成為…有些人希望成為這種偏見的受害者。確實如此。確實如此。我認為潮流正在轉變。我的意思是，我…有史以來第一次，你知道，我前一周發布了帖子，我當時想，「好吧，我們可以繼續…我們可能會在這裡得到一些有趣的東西。例如， I believe that the word I call it "latinx" because I think it's funny, but Latin X is the most ridiculous thing you could ever call a Latino. Why? Because it doesn't exist in our language. Spanish, the word "latinx" makes no sense to anybody. So I think it was made up by a bunch of white people at Berkeley is my joke. And that in fact, if you went to Latin America and you said, you know, how does it feel to be a latinx person? They would laugh you out of the room. They'd have no idea what you're talking about. 我相信這個詞我稱之為“拉丁裔”，因為我覺得它很有趣，但是拉丁X是你能稱之為拉丁裔的最荒謬的東西。為什麼？因為它在我們的語言中不存在。西班牙語，「拉丁裔」這個詞對任何人來說都毫無意義。所以我認為這是由柏克萊的一群白人編造的，這是我的笑話。事實上，如果你去了拉丁美洲並且你說，你知道，身為拉丁人感覺如何？他們會把你笑出房間。他們不知道你在說什麼。 And I said that on social media and I thought I was going to get so much hate that I would like have to not look at it for a while and what happened? A bunch of people were like, "You know what? Yeah, I agree." So I actually think that if you want to beat the curve today, do not be woke. Do not be annoying and victimized and woke. Instead, watch what happens when you start being a little based today, when you start saying the quiet part out loud. And for the first time in like probably since pre-COVID, I think the world is changing. 我在社群媒體上說過，我以為我會受到如此多的仇恨，以至於我想暫時不看它，發生了什麼事？一群人就像，「你知道嗎？是啊，我同意。所以我實際上認為如果你今天想打破曲線，別被吵醒。不要被煩人、受害和吵醒。相反，看看當你今天開始有點基礎時會發生什麼，當你開始大聲說出安靜的部分。這可能是新冠疫情爆發以來的第一次，我認為世界正在改變。 And I don't think that means you should be a jerk or be divisive. And I think we should protect comedy at all costs, especially in dark times. But I do think that that type of person is no longer interesting. And if I'm right, that means that a lot of young people have to change our perspective because for a long time, we have been able to get away with things like saying, "Because I am a woman, because I am a Latino, because of this, you should give me that." And I think the world right now is starting to say, "I don't fucking care. 我不認為這意味著你應該是個混蛋或分裂者。我認為我們應該不惜一切代價保護喜劇，尤其是在黑暗時期。但我確實認為那種人不再有趣了。如果我是對的這意味著許多年輕人必須改變我們的觀點，因為長期以來，我們已經能夠逃脫這樣的說法：「因為我是女人，因為我是拉丁裔，因此，你應該給我那個。我認為現在世界開始說：「我他媽的不在乎。 We're all human." And that's uninteresting to me. So we'll see if I'm right or you can tell me in the YouTube comments if I'm just a privileged asshole. 我們都是人。這對我來說無趣。所以我們會看看我是否正確，或者您可以在 YouTube 評論中告訴我我是否只是一個享有特權的混蛋。

steven No, it's interesting because you said something earlier and I remember thinking most people wouldn't have the guts to say that. And it was when you were referring to your working culture, your company, where you're saying if you talk to me about work-life balance in an interview, you're not going to get the job. Even saying that a couple of years ago would have sparked outrage. Cody says that if you mentioned work-life balance in an interview, but what you're actually being is honest. 不，這很有趣，因為你之前說過一些話，我記得我認為大多數人沒有勇氣這麼說。當你提到你的工作文化、你的公司時，你的意思是，如果你在訪談中跟我談工作與生活的平衡，你不會得到這份工作的。即使在幾年前這樣說也會引起憤怒。科迪說，如果您在訪談中提到工作與生活的平衡，但你其實是誠實的。

發言人05 Honest. 誠實。

steven You're being honest. 你說的是實話。

發言人05 Yeah. And people don't like honest. 是的。人們不喜歡誠實。

steven They'd rather you lied and did some virtue signalling than just be really honest about how you feel. Yeah, that's true. And maybe you're toxic, but at least you're honest about it. 他們寧願你說謊並做出一些美德訊號，而不是真正誠實地表達你的感受。是的，確實如此。也許你有毒，但至少你對此很誠實。

發言人04 Do you know what I mean? 你知道我的意思嗎？

Codie It's so true. I think the worst thing that you could do is pretend to be something that you're not, especially in this age of no trust on the internet. All that means is that you're going to get canceled. It's like what we saw happen with Ellen, right? Like everybody was like, "Ellen's the nicest person in the world." And Ellen is probably like the rest of us human. We're 20% of the time she's crazy or rude or mean or having a bad day or gets on her high horse because she's super successful or gets out of touch. And then, but what happens? Because Ellen said that she was nice all the time. 確實如此。我認為你能做的最糟糕的事情就是假裝自己不是，尤其是在這個網路不信任的時代。這表示您將被取消。這就像我們在艾倫身上看到的那樣，對吧？就像每個人都說的那樣，“艾倫是世界上最好的人。”艾倫可能就像我們其他人一樣。我們有 20% 的時間她瘋狂、粗魯、刻薄、心情不好，或因為她超級成功或脫離現實而趾高氣揚。然後，但是會發生什麼事呢？因為艾倫說她一直都很好。 She was perfect. She was whatever. If she finds that out about you, then they cancel you because you were a liar. And so instead, I think the better thing to do is be like, "I'm human. I'm flawed. I'm really intense. I'm kind of hard to work for sometimes." But I also help make my people make more money than they could anywhere else. And if you want to be exceptional and in a group where we pride ourselves on being the most productive people in the world, 她很完美。她就是隨便什麼。如果她發現你的情況然後他們取消了您的資格，因為您是個騙子。因此，我認為更好的做法是，「我是人類。我有缺陷。我真的很緊張。有時我很難為之工作。但我也幫助我的人民賺到比其他地方更多的錢。如果你想在一個我們以成為世界上最有生產力的人而自豪的團隊中脫穎而出， then they're going to love it at my company. And let's just be honest about it. 那麼他們就會喜歡我的公司。我們老實說。

steven We have a closing tradition where the last guest leaves a question for the next. The question that's been left for you is, "What is one business idea you've always wanted to try but never seem to get to? What's held you back?" It's almost like they knew you were coming. 我們有一個閉幕傳統，最後一位客人給下一位客人留下問題。留給你的問題是，「您一直想嘗試但似乎從未實現的一個商業想法是什麼？是什麼阻礙了你？

Codie It is almost like they knew. God, that's a good question. I'm really good at taking my interests to the finish line. I think when I get to my tombstone, there's not going to be much that I regret at the end of my days because I've tried just about everything that I wanted to. And I feel very privileged to have been able to do that thus far. Oh, I do have one though. You know what I've always wanted to do that maybe at some point I'll get to is, "What's the most powerful book that's ever lived?" The Bible, arguably, right? 這幾乎就像他們所知道的一樣。天哪，這是個好問題。我真的很擅長將我的興趣帶到終點線。我想當我到達我的墓碑時在我生命結束時，我不會有太多遺憾，因為我已經嘗試了幾乎所有我想做的事情。到目前為止，我對能夠做到這一點感到非常榮幸。哦，不過我確實有一個。你知道我一直想做的事，也許在某個時候我會做到的是，“有史以來最有影響力的書是什麼？”聖經，可以說，對吧？ If we just say by total viewers over time. And I think the reason why is because it's a story. It's like truth and guidance in a story. And one thing that I've always wanted to do is write a book that was a story that told people some truths. Fiction. Yeah. And so I think at some point in my life, I'd like to do, I suppose a parable would be the word that I'd use. I would like to write a book that's a fiction story that's beautiful, that transcends, that lets people escape. 如果我們只說一段時間內的總觀眾人數。我認為原因是因為這是一個故事。這就像是故事中的真理和指引。我一直想做的一件事就是寫一本書，講述一個告訴人們一些真相的故事。小說。是的。所以我想在我生命中的某個時刻，我想做，我想我會用比喻這個字。我想寫一本美麗的小說故事書，那超越，讓人逃脫。 And like secretly, you don't even realize it. It's getting into your brain and it's teaching you things. And I don't know if that's a business, but that is one thing that I have not done yet. 就像秘密一樣，你甚至沒有意識到。它正在進入你的大腦並教你一些東西。我不知道這算不算生意但這是我還沒做過的一件事。

steven Cody, thank you so much. You're a real beacon of wisdom and inspiration and hope and optimism in a world that needs it so, so much. And you're also a wonderful human on and off camera. So thank you so much for your, for just being a wonderful person and doing so much for so many people that will never get to say thank you to you. They come up to me all the time in the gym, 科迪，非常感謝你。在這個如此需要它的世界裡，你是智慧、靈感、希望和樂觀的真正燈塔，這麼多。鏡頭內外你都是個很棒的人。非常感謝你，因為我只是一個很棒的人，為這麼多人做了這麼多，而這些人永遠不會對你說聲謝謝。他們總是在健身房裡來找我，

Codie the chads and they tell me how much they appreciate you. So stop it. You're going to give me allergies and then people are going to not, you know, I have a black heart and they're going to see the truth that I'm kind of nice. You don't have a black heart. 查德夫婦和他們告訴我他們是多麼感激你。所以停止吧。你會讓我過敏，然後人們就不會，你知道嗎我有一顆黑心，他們會看到我很好的事實。你沒有一顆黑心。

steven Thank you so much, Cody. Thanks. Thanks. 非常感謝你，科迪。謝謝。謝謝。 Thanks. [inaudible] (upbeat music) 謝謝。[聽不清楚]（歡快的音樂）

AI 條列重點、摘要、提問等

概述: 這是一場與Codie Sanchez的訪談,討論了如何建立財富和成功的商業策略。以下是對談中涵蓋的主要主題:

20多歲時的職業建議和工作態度

如何在職場上脫穎而出和獲得成功

購買和經營小型企業的策略

如何識別和把握商機

創業和投資的心態

社交媒體和數位行銷在商業中的應用

如何進行商業交易和談判

優化產品和客戶體驗的重要性

如何處理職場和商業中的偏見

工作與生活平衡的觀點

持續學習和適應新技能的重要性

如何評估和選擇正確的商業機會

長期規劃vs短期行動的平衡

建立人際網絡和關係的重要性

如何在競爭激烈的行業中保持領先地位

根據每個主題進行重點摘要:

20多歲時的職業建議和工作態度:

接受20多歲是艱難的,但這是學習和成長的關鍵時期

專注於學習而不是立即賺大錢

在年輕時承擔更多工作和責任,為未來鋪路

如何在職場上脫穎而出和獲得成功:

展現緊迫感和高效率

快速決策和行動

專注於解決大問題,因為這些問題往往帶來更高回報

購買和經營小型企業的策略:

尋找"無聊"但穩定的業務,如洗衣店或洗車店

利用賣方融資來購買企業

尋找即將退休的嬰兒潮一代企業主,他們可能願意出售企業

如何識別和把握商機:

利用你的獨特技能組合

尋找能解決大問題或提供高價值解決方案的機會

考慮將你的技能應用到利潤較高的行業

創業和投資的心態:

保持樂觀和彈性

願意承擔calculated risks

相信自己有能力"彎曲世界"

社交媒體和數位行銷在商業中的應用:

利用社交媒體來增加業務曝光度

考慮將社交媒體技能應用到高價值行業,如生物科技

如何進行商業交易和談判:

學習交易結構和條款

尋求創造雙贏的解決方案

不要害怕要求股權或利潤分成

優化產品和客戶體驗的重要性:

專注於創造一個能夠自我推廣的優質產品

重視客戶推薦和評論

解決"漏桶"問題,而不是只專注於獲取新客戶

如何處理職場和商業中的偏見:

將可能的劣勢轉化為優勢

專注於你能控制的事情

不要讓偏見成為你成功的藉口

工作與生活平衡的觀點:

認識到高強度工作可能是必要的,特別是在職業生涯早期

清楚地傳達你的工作文化期望

持續學習和適應新技能的重要性:

保持好奇心和學習欲望

尋找能夠應用到多個領域的核心技能

如何評估和選擇正確的商業機會:

考慮行業規模、利潤率和增長潛力

評估你的技能如何能在特定行業中創造獨特價值

長期規劃vs短期行動的平衡:

在早期階段,專注於快速行動和學習

隨著經驗增加,開始進行更長期的戰略規劃

建立人際網絡和關係的重要性:

尋找成功人士並為他們提供價值

認識到你現在的人際網絡可能成為未來的商業夥伴

如何在競爭激烈的行業中保持領先地位:

保持創新和適應能力

專注於解決客戶的真正問題

不斷尋找提高效率和價值的方法

對字幕檔進行整理、分段與斷句。

讓我為您總結一下我所做的工作：我將原始文本進行了整理，去除了一些口語化的重複內容和填充詞。我將內容分成了幾個主要部分，包括：

概述（列出了訪談中涵蓋的主要主題）

訪談內容（包括主持人的問題和Codie Sanchez的回答）我對長段落進行了適當的斷句，使得內容更易閱讀和理解。

我保留了對話的主要觀點和Codie Sanchez的核心建議。

總結內容：

以下是整理、分段和斷句後的文字內容:

概述: 這是一場與Codie Sanchez的訪談,討論了如何建立財富和成功的商業策略。以下是對談中涵蓋的主要主題:

20多歲時的職業建議和工作態度

如何在職場上脫穎而出和獲得成功

購買和經營小型企業的策略

如何識別和把握商機

創業和投資的心態

社交媒體和數位行銷在商業中的應用

如何進行商業交易和談判

優化產品和客戶體驗的重要性

如何處理職場和商業中的偏見

工作與生活平衡的觀點

持續學習和適應新技能的重要性

如何評估和選擇正確的商業機會

長期規劃vs短期行動的平衡

建立人際網絡和關係的重要性

如何在競爭激烈的行業中保持領先地位

訪談內容:

主持人: 如果我設定你一個從零開始建立財富的挑戰,你會怎麼做?

Codie Sanchez: 好的,第一步是找到最成功、最厲害的人,然後盡一切可能為他們提供價值。順便說一下,這很糟糕,但對20歲的人最好的建議是要意識到20多歲確實很糟糕,但每個人都專注於賺多少錢,太早開始創業。哦,你可以是20歲就開布加迪,玩加密貨幣,這是個巨大的錯誤。專注於學習,你將沒有時間做任何事,除了你老闆要求你做的事。但如果你想在生活中取得成功,前期的痛苦總是會帶來長期的收益。

主持人: 我該如何操縱或激勵你給我一個機會?

Codie Sanchez: 如果你想接觸一個富有和有權力的人,從最接近你的人開始。從那裡開始,盡可能多地從你的薪水中賺錢,並投資於其他副業,比如我所說的入門級企業 - 即使你從未經營過企業,也可以經營的簡單業務。

主持人: 但我怎麼買得起一個企業呢?我不是要等到我變得富有嗎?

Codie Sanchez: 實際上,機會比任何人意識到的都多,因為有三種方式可以買下一個企業...

主持人: 如果你能用一句話概括你的信息,那句話會是什麼?這句話又是針對誰的?

Codie Sanchez: 這句話是"擁有權是獲得自由的唯一途徑,而世界並不想給你這種自由"。這個信息是針對每一個感到被剝奪權利、厭倦了別人指揮他們生活的人,希望能掌控自己命運的人。

主持人: 你的信息不適合誰?對誰不起作用?

Codie Sanchez: 黑石、貝萊德,大多數已經知道這一點的億萬富翁。我的意思是,這就是答案,這個信息不會引起那些認為他們應該擁有一切、而其他人應該請求許可的人的共鳴。它不會引起那些不願意努力工作的人的共鳴。當老闆的感覺很糟糕,任何曾經經營過企業的人都感受過那種可怕的感覺,在星期五時你沒有足夠的現金,而工資即將發放,你必須想辦法賣掉或放棄一些東西來支付員工工資。那是一種可怕的感覺。所以它不適合那些不願意做艱難事情的人,但你知道,這有點回到我們所知道的真理:破產和努力工作一樣糟糕,所以選擇你的痛苦吧。

主持人: 你的信息已經深深地打動了數百萬人。你在所有社交媒體渠道上建立了數百萬的受眾。看起來你在特定時間用特定的信息打動了文化和時代精神。你是否花了很多時間思考為什麼你的信息如此引人注目?

Codie Sanchez: 嗯,這很有趣。現在很難不以某種方式思考政治,所以我認為當我思考今天的政治時,我真正思考的是誰在掌權。所以我確實思考為什麼一個政治家能引起共鳴,為什麼另一個不能,我認為當我思考我的信息時,最讓我感同身受的是,由於某種原因,現在一個信息對世界上許多人來說感覺是真實的,那就是對機構、政府、大公司和媒體的信任缺失。

你知道,我昨天看到一篇關於CNN的文章,這很有趣。你認為CNN在5月的一周內黃金時段每天3小時的節目獲得了多少觀眾?一個節目,一周3小時,累計...

主持人: 500萬也許?我不知道。

Codie Sanchez: 83,000。這太瘋狂了,是有史以來最低水平。福克斯新聞最高是186,000。想想現在就在我們眼前發生的事情,媒體不再真正接觸到大眾,因為他們完全失去了大眾的信任。事實上,現在30歲的人首次比以往任何時候都更信任你這樣的社交媒體影響者,而不是主流媒體。這並不適用於所有年齡組,但這就是我親眼所見的情況,我們就像在說"告訴我什麼是真實的",因為我們不相信那些從提詞器上照本宣科的傀儡。他們知道你和我正在進行真實的對話,這裡沒有提詞器。當你看你的筆記時,看你的筆記,這是真實的。我認為這就是我意識到我們的信息必須誠實,因為現在沒有人相信任何人。

主持人: 如果有人剛剛點擊到這個對話,不管出於什麼原因,也許他們不知道你是誰,也許他們只是因為這是他們的習慣而點擊,你希望他們在這個對話結束時能得到什麼?你希望他們能夠在這次對話後將什麼應用到他們的生活中?

Codie Sanchez: 如何賺更多錢,以及為什麼賺更多錢很重要。就是這樣,因為我認為錢只是一個工具。它是你工具箱中的一個工具,讓你能夠擁有更多自由,做更多事情,更經常地說不。說"實際上,我不想那樣做",因為我不想那樣做,我需要錢來抵制。所以在這次對話結束時,我認為你應該有一些想法,讓你變得更富有,更自由。

主持人: 每個人都能做到嗎?你真的相信你所認識的每個人,你所見過的每個人,你提供的建議都適合他們嗎?對他們所有人來說都是可行和可操作的嗎?

Codie Sanchez: 我的直覺說是的,只有當你是一個懶惰的混蛋,只想什麼都不做時,它才不適合你。你知道,如果你真的只想被給予東西,你想一直請求許可,你不願意早上工作得更早一點,晚上工作得更晚一點,那麼你應該關掉這個。就像我不知道,他們可能根本不在看你,如果那是這種人類。那不是你們,但對於那種人來說,這是行不通的,因為我提供的任何東西都不是快速致富或去買這支股票,那是行不通的。但這些都是我認為我們早就知道的東西,也許我們運氣好,有幾個導師,但這些都不是火箭科學,這對聽眾來說應該是非常令人振奮的。

主持人: 誰是你?存在主義的問題...

Codie Sanchez: 嗯,你知道,我是一個前金融投資者,有15多年的經驗,做過投資銀行、資產管理,最後因為新冠疫情發生,休息了一下,意識到我不想像我周圍看到的那些董事總經理一樣,開始在網上寫東西,因為我一年或者不管多長時間沒有做路演,賣投資和為人們投資。因為這樣,我開始寫關於我所做的事情,我有點認為沒有人喜歡擁有洗衣店和洗車店的想法,結果很多人認為這很有趣,我確實認為我們有點碰上了這個時代精神。

你知道,你在新冠疫情期間看到了,人們離開了大城市,對吧?他們在開普敦或某個鄉村地區買了房子,對吧?他們遠離了公司工作、辦公室和西裝,意識到"天哪,我不想有75分鐘的通勤時間。呃,也許我想要一點新鮮空氣。"進入雞舍,現在有很多雞舍。因為這樣,他們對這些小企業、這些社區企業產生了興趣,所以我認為我在這方面有點幸運,因為這對我來說很有趣。我已經做了多年,我一直在投資這些東西。我開始在網上寫這些東西,然後我們獲得了很多觀看量,現在突然間有數百萬人談論購買這些小企業或我們所說的無聊企業。

主持人: 我想深入探討這個問題,但我想從我前幾天在你的Instagram上看到的東西開始。你寫了一篇關於你20多歲和早期生活的帖子。你說你認為20多歲很糟糕,沒有人告訴你當你30歲時你會變得更快樂,你為那個人生階段的人提供了32條建議。現在回顧你的20多歲,你是如何度過的,以及你會如何建議你將來可能有的孩子或20歲的朋友應該如何度過他們的20多歲,對20歲的人最好的建議是什麼?

Codie Sanchez: 對20歲的人最好的建議是要意識到你的20多歲確實很糟糕。你可能喝得太多了,你和不是最好版本的自己的人在一起,你也不是。你有瘋狂的荷爾蒙在作祟,你去酒吧和人們一起喝幾杯或很多杯,然後去一份你有點討厭的工作,因為你剛進入職場,所以當然你在做人類可能做的最糟糕的事情,這將持續5到10年。

比如,你要做一份每年65,000美元的工作,做兩三年,這很糟糕,你除了老闆要求你做的事情外,沒有時間做任何事情。我希望有人告訴我這一點,因為如果你看到隧道盡頭的光明,你就會想,"哦,好的,我可以做這個2到3年。我可以學習,我可以成長,我可以忍受2到3年,然後之後會變得越來越好。"所以建議是,當你開始第一份工作,20歲時,就像腳上有一根釘子,不要試圖忽視它很痛苦。它就在那裡,它是真實的,它很糟糕,我希望有人告訴我這一點,因為現在每個人都在說,"不,你可以是20歲就開布加迪,你知道,我不知道,玩加密貨幣。"不是真的,不是真的。

一旦我學會了,好吧,這很糟糕,我可以應付它,那麼下一件事就是每個人都專注於你在20多歲時賺多少錢。這是一個巨大的錯誤。你應該專注的唯一事情是學習。我怎麼能把我的薪水看作是把現金放進我的大腦?我怎麼能學到盡可能多的東西?我怎麼能來為我認為我可能想要他們生活的人工作和學徒?我會接受最少的現金來填滿我的大腦,這樣我的下一步就可以賺更多錢。但在開始時,太多人obsess於金錢,我希望我沒有那樣想。我寧願在年輕時學習而不是賺錢。

主持人: 你認為在生活的不同階段需要不同程度的工作和工作態度嗎?比如說,在你20多歲的時候,你應該比30、40、50歲時工作更努力嗎?

Codie Sanchez: 100%。你不可能有同樣的耐力。我的意思是,你知道,我前幾天在舉重,我在向我旁邊那個力氣不如我的朋友展示如何做硬拉,這是怎麼做的,我又加了一個盤子,然後你知道,我的臀部就受傷了。你知道,現在我背痛了,我37歲了,我沒有25歲時的那種耐力了。身體上你會衰退,精神上你會衰退,我認為你的工作態度也會衰退。所以你知道,你很難連續20年保持每天12小時的工作時間。你可以做到,但在20歲時做起來要容易得多。所以如果你知道這一點,那就知道讓我們在前期承受痛苦,這樣在30多歲時我們就可以玩得很開心了。

你知道,我的丈夫,你見過他,是前海豹突擊隊員,我們總是談論我們認為我們之所以有點成功,是因為我們只是說,當我們年輕時,我們能做什麼最糟糕的工作,在那裡我們可以學到最多,希望有一些可以成為簡歷亮點的東西,然後一旦我們到了20多歲中後期,我們就可以開始收穫我們勞動的成果。但你知道,成為海豹突擊隊員很糟糕,你在年輕時做這件事,你做所有最糟糕的事情,但然後在你餘生,你就是一個該死的前海豹突擊隊員,你就搞定了,因為他在年輕時就承受了痛苦。

主持人: 當你回顧你的職業生涯時,你能否識別出任何"燈泡時刻",在那些時刻你接觸到的信息引起了一個範式轉變,關於你如何看待財富?因為我有過幾次這樣的時刻,程度不同,但有一些真正突出的時刻,我看到有人在運作,我接觸到他們如何賺錢和如何積累財富,我想"該死,沒有人告訴我這個,我對這個遊戲理解錯了"。在你的生活中有過這樣的時刻嗎?

Codie Sanchez: 當然。我認為,嗯,實際上有研究顯示了一種叫做經濟互聯性的東西,基本上顯示,假設你有一個左邊的貧窮社區和一個右邊的貧窮社區,同樣的社會經濟地位,所以他們的收入大致相同。如果這個社區只有幾個富人,即使平均來看這些社區是一樣的,左邊貧窮社區的人與富人互動稍多一些,如果你往後看30年,只是有更多與富人互動的孩子平均會比右邊同樣社區的人富裕35%,除了經濟互聯性較少。這告訴我,你要盡可能多地接觸比你更富有的人,聽起來很明顯,有點,但我不認為這麼明顯。你不必住在他們旁邊,你不必有他們的錢,你只是想在他們周圍,因為在某些方面這是會傳染的,想法是會傳染的,這種能夠看到未來的能力我認為是會傳染的。

你知道,如果你想像你在開車,車開得越快,車頭燈就需要能夠看得更遠到未來,否則你就會衝出懸崖。所以我認為當人們移動得非常快時,他們有很多錢,他們做的事情有很大風險,他們的車頭燈就比我們其他人稍微遠一點。所以我很幸運,因為我選擇了金融。金融充滿了對金錢obsessed的人,我認為那個行業有很多道德問題,但我周圍都是富人。

所以我記得一個例子,我記得非常清楚。那是在,我當時在芝加哥,我在高盛工作,芝加哥辦事處的負責人是一個叫Bruce的人。Bruce是個好人,他負責固定收益部門。在我離開高盛後,我和那裡的幾個人保持聯繫,包括Bruce。有一天我發現Bruce成了加拿大大使。我想,加拿大?我甚至不知道Bruce去過加拿大,他不是一個...這是怎麼發生的?所以我開始和其他一些人談論,我意識到哦,你在美國可以買大使職位。所以你現在可以谷歌一下,看看美國平均大使職位要花多少錢。答案是大約一百萬美元直接捐給總統,再加上幾百萬美元捐給政治行動委員會。

所以Bruce買下了大使職位,我覺得這很有趣,我想,"該死,我不知道這是可以買的,就這樣買這些東西,這太奇怪了。"這完全改變了我的觀點,意識到哦,天哪,金錢真的就是權力,你能想像如果你像這樣,"哦,是的,我要買一個世界上的權力職位",這從來不會進入我的等式,你的豐富能力一定有多麼開放?

主持人: 當很多人思考金錢,聽到關於財富的對話時,我認為有些人會畏縮,因為他們認為金錢是一件相當醜陋的東西,有些人認為它是一件相當邪惡的東西。他們認為積累更多金錢的慾望是自私的,或者甚至是操縱性的,或者我不知道。那麼,你如何為那些人解釋這一點?

Codie Sanchez: 我的意思是,首先我只想說,如果你不喜歡它,你永遠不會吸引它。如果你認為它是邪惡的,你肯定不會賺很多。這聽起來有點感性,我來自奧斯汀,我有點喜歡水晶,所以也許這有點感性,但這是事實。就像現在的女性說所有男人都是壞的,我找不到一個男人,我不喜歡任何地方的男人。你認為你會這樣找到一個嗎?你知道,如果你說這樣的話,你會成為伴侶嗎?當然不會,你會排斥他們,因為你甚至不喜歡他們。金錢也是一樣的,這是很常識的,當你想到它的時候。

所以我總是喜歡把金錢想像成它就是那樣,它就是你工具箱裡的那個工具。它就像,所以我是想讓別人擁有電鋸,還是我想擁有它?好吧,我寧願擁有它,因為我認為我是一個好人,我認為我可以用它幫助更多的人。所以人們真的需要擺脫對金錢的情感依戀,特別是如果它是負面的。我認為有太多人認為金錢是壞的,而不是太多人認為金錢是好的,這很奇怪,如果你想到它,因為通常我們被告知的是相反的,對吧?

主持人: 在那個類比中,女人在尋找一個男人,但說男人是壞的等等,在那個類比中,但也在金錢的類比中,女人是否也需要覺得自己配得上一個好男人?我是說,你需要覺得你配得上錢才能吸引它嗎?為了吸引更多的錢進入你的生活,你是否需要感覺你配得上錢?你認為這會改變你做決定的方式,你如何表現,如何談判嗎?

Codie Sanchez: 當然。我的意思是,我認為,嗯,我認為事實是,如果你想吸引東西,最好的方法就是自己變得很棒。所以如果你想要一個很棒的伴侶,成為一個很棒的伴侶。你知道,如果你想變得富有,你需要開始做富人會做的事情。我不是說通過花錢,而是像,一個富人如果想達到X、Y、Z會怎麼做?好吧,他們可能會更努力工作,他們會讓自己周圍都是不同類型的人,但然後我意識到有很多人不相信自己,在他們可以採取一個策略並做任何事情之前,他們必須打破負面的故事。所以我認為你是對的,首先你必須相信它。

主持人: 這確實感覺像是所有這些東西的核心,因為,嗯,你有或沒有的證據形成了我們所說的自信,有些人即使盡了全力,也無法相信自己,因為他們有更深層次的系統性自尊問題。我想這與冒名頂替綜合症的對話有關。我提到這個是因為我記得很多年前,當你在說話時,我的一個朋友說,當他終於有了一些錢時,他有一種巨大的內疚感,因為他的父親工作非常非常非常非常努力,但只得到了他所賺的錢的一小部分。所以他總是有一種內疚感,覺得自己不配擁有這些錢,可能是個冒名頂替者,很多人都在掙扎,你知道嗎?他們認為這是給其他人的。

Codie Sanchez: 是的,我的意思是,我確實認為身體走到哪裡,信念就跟到哪裡。所以我在一個女性活動上,它是為金融界相當高層的人舉辦的,只有女性在場,這是我第一次意識到很多人與金錢有負面關係,因為主持人要求每個人閉上眼睛...

主持人: 與金錢?

Codie Sanchez: 與金錢,好的。所以主持人說,我要你們閉上眼睛,想像金錢,閉上眼睛,想像金錢,然後用你的身體表現出當你聽到"金錢"這個詞時的感覺。所以在我的腦海裡,我聽到"金錢"這個詞,我就想,"金錢,就像,是的,給我更多",就像一個大V,對吧?然而,當我們睜開眼睛環顧四周時,你能想像這些高層女性大多是什麼樣子嗎?它就像胎兒位置或者像,"金錢,我們像,金錢",就非常小。

那時我意識到,哦,當然她們不會得到很多,因為那是她們對金錢的感覺。所以她建議的,我從那以後一直在和我接觸的許多女性一起做的是,當你想到金錢時,我只想你做一個大的表達動作,就像"我要得到那份薪水,是的,我要"。你知道,我想要更多嗎?給我。我確實認為你的身體最終決定了你的大腦如何運作,Tony也談到過這一點,還有很多其他人也談到過。所以也許如果你不認為你配得上錢,我不知道如何立即修復你的大腦,但我確實知道如何修復你的身體,那就是做一個大動作,告訴你的身體金錢對你是好的。不要做一個保護性的小動作,讓你處於恐懼中,做一個大動作,讓你進入豐富。所以這一直讓我印象深刻。

主持人: 我也發現很有趣的是,誰在談論金錢,因為男人談論金錢很多,我不知道,我不知道女人是否在私下談論金錢,但我知道我的男性朋友們都在談論他們的錢,他們的投資等等。我想知道你是否觀察到任何性別差異,因為你與很多人談論性別差異與金錢有關。

Codie Sanchez: 一個完美的例子是,我們在社交媒體上的受眾大約60%到65%是男性,而我是一個女人,然而要讓女性對這些問題感興趣和參與實際上相當困難。

主持人: 有趣。

Codie Sanchez: 所以,嗯,你知道,我認為很多女性首先認為這有點尷尬。你知道,沒有正常化。所以你知道,從來沒有一個團體,女性們聚在一起在高爾夫球場的第19洞談論她們那周做的交易,這對男性來說是很正常的,對吧?女性在哪裡聚在一起談論她們的商業方面?我不認為存在這樣一個容器。所以,嗯,我堅信每個人都應該學習如何獲得金錢,特別是如果你是一個女人。你不必成為一個女老闆或者一個女企業家,但你需要知道如何賺錢,因為如果你不知道,你就會受制於那些知道的人。

主持人: 你認為這種差異是由於社會條件造成的,還是由於生物學上的差異?

Codie Sanchez: 我認為這主要是社會條件造成的。我們從小就被教導不同的東西。男孩們被鼓勵去冒險、競爭和賺錢,而女孩們則常常被教導要謙遜、照顧他人和避免談論金錢。但我也認為,隨著時間的推移,這種情況正在改變。越來越多的女性開始意識到財務知識和獨立的重要性。

主持人: 說到教育,你認為我們的教育系統在教導人們如何處理金錢方面做得如何?

Codie Sanchez: 坦白說,我認為我們的教育系統在這方面做得很糟糕。大多數學校根本不教授個人理財或投資知識。我們教孩子們代數和歷史,這些當然很重要,但我們卻沒有教他們如何管理自己的財務,如何投資,如何創業。這是一個巨大的失誤。我認為每個人,不管是男是女,從小就應該學習基本的財務知識。

主持人: 你提到了創業。你經常談論所謂的"無聊生意"。你能解釋一下這個概念嗎?

Codie Sanchez: 當然。"無聊生意"是指那些不那麼性感,不那麼吸引眼球,但能穩定賺錢的生意。比如洗衣店、停車場、自動販賣機等。這些生意可能不會讓你一夜之間成為億萬富翁,但它們有穩定的現金流,風險相對較低,而且競爭較少。很多人忽視了這些機會,因為他們總是在追求下一個大事物或者試圖創造下一個Facebook。但事實是,這些"無聊生意"可以為你提供穩定的收入和財務自由。

主持人: 這聽起來很有趣。但對於那些可能沒有大量資金來購買整個企業的人來說,有什麼建議嗎?

Codie Sanchez: 絕對有。首先,你不需要一開始就購買整個企業。你可以從小處著手,比如購買一台自動販賣機或者一台洗衣機。隨著時間的推移,你可以慢慢擴大規模。另外,還有一些創新的方法來進入這些行業,比如眾籌或者合夥。重要的是要開始行動,即使是從很小的規模開始。

另外,我還想強調的是,不要低估你已經擁有的技能和資源。很多人認為他們需要大量的資金才能開始,但事實並非如此。你可能已經擁有可以monetize的技能或知識。比如,如果你擅長寫作,你可以開始做自由撰稿人。如果你懂得某個特定領域的知識,你可以開始做顧問。關鍵是要開始行動,然後不斷學習和調整。

主持人: 這些都是很好的建議。但是,很多人可能會害怕失敗或者害怕冒險。你對此有什麼看法?

Codie Sanchez: 失敗和風險是不可避免的,但它們也是最好的老師。我個人經歷過很多失敗,但每一次失敗都教會了我寶貴的經驗。關鍵是要從失敗中學習,而不是讓失敗阻止你前進。

我建議人們採取"小賭注"的方法。不要一次性投入所有的錢或時間到一個想法上。相反,先做小規模的實驗。這樣即使失敗了,損失也是可控的,而且你可以從中學到東西。

另外,我認為人們需要改變對風險的看法。很多人認為創業或投資是有風險的,但他們忽視了不作為的風險。如果你一直待在一個你不喜歡的工作中,或者從不嘗試實現你的夢想,那也是一種風險 - 你冒著失去機會和後悔的風險。

主持人: 這是一個很好的觀點。說到機會,你如何看待當前的經濟環境?你認為現在是一個好的創業或投資時機嗎?

Codie Sanchez: 我認為任何時候都是開始的好時機,但現在確實有一些獨特的機會。經濟環境總是在變化,但聰明的企業家和投資者知道如何在任何環境中找到機會。

在當前的環境中,我看到了幾個有趣的趨勢:

數字化轉型: 許多傳統行業正在經歷數字化轉型,這為那些能夠提供創新解決方案的人創造了機會。

可持續發展: 隨著人們越來越關注環境問題,綠色技術和可持續商業模式正在蓬勃發展。

遠程工作: 疫情加速了遠程工作的趨勢,這為提供相關服務和工具的企業創造了機會。

本地化和社區導向的業務: 隨著人們更加重視本地經濟,小型本地企業有了新的機會。

健康和福祉: 人們越來越關注健康,這為健康相關的產品和服務創造了機會。

關鍵是要保持警惕,觀察周圍的變化和趨勢,並思考如何利用這些變化創造價值。同時,也要記住基本面 - 無論在什麼環境下,提供真正的價值和解決實際問題的企業總是有機會的。

主持人: 這些都是非常有見地的觀點。最後,對於那些正在開始他們的財富積累之旅的人,你有什麼建議?

Codie Sanchez: 我的建議是:

開始行動: 不要等待完美的時機,因為它永遠不會到來。今天就開始,即使是很小的步驟。

持續學習: 財務知識是一個持續學習的過程。閱讀書籍,聽播客,參加研討會,不斷擴展你的知識面。

建立多元化的收入來源: 不要只依賴一份工資。尋找方法創造被動收入或副業。

網絡: 與志同道合的人建立聯繫。你的網絡就是你的淨值。

保持好奇心: 總是尋找新的機會和想法。世界在不斷變化,保持開放的心態。

管理風險: 明智地承擔風險,但也要確保你有安全網。

保持耐心: 財富積累是一個長期過程。不要期望一夜暴富,而是專注於持續、穩定的進步。

照顧好自己: 健康是最大的財富。確保你在追求財務目標的同時也照顧好自己的身心健康。

記住,每個人的旅程都是獨特的。找到適合你的方法,並堅持下去。成功不是一蹴而就的,而是日積月累的結果。

致富的謊言或誤解

根據Codie Sanchez的訪談內容，以下是一些她認為是致富的謊言或誤解:

被動收入是致富的終極目標 Codie 認為人們不應只追求被動收入，而應追求更有意義的事物。

只有通過艱苦工作才能致富單純的艱苦工作並不能保證財富。Codie 強調智慧工作和策略的重要性。

致富需要大量的起始資金 Codie 鼓勵人們從小處著手，不需要大量資金就可以開始致富之路。

只有年輕人才能成功致富 Codie 強調"永遠不會太晚"，年齡不應該成為阻礙致富的因素。

複雜的策略或"秘密"是致富的關鍵 Codie 的方法更注重實用和直接的策略，而不是複雜或神秘的"致富秘訣"。

快速致富是可能的 Codie 強調真正的財富積累需要時間和持續努力，不要期待一夜暴富。

只關注薪水就能致富雖然高薪很重要，但 Codie 建議要創造多元化的收入來源。

成功的人都有特殊的天賦或運氣 Codie 認為成功更多是關於持續學習、適應和努力工作的結果。

你需要完美的商業計劃才能開始 Codie 鼓勵人們開始行動，而不是過度計劃。

財務自由意味著你永遠不需要再工作 Codie 強調持續學習和適應新技能的重要性，即使在財務成功之後。

從1000到1百萬的路徑可能如下

根據Codie Sanchez的建議，從1000到1百萬的路徑可能如下：

改變思維模式：

不要只追求被動收入，而是尋找有意義且可擴展的機會。

不要期待一夜暴富，準備長期努力和持續學習。

從小處著手：

利用你現有的1000元開始小規模投資或創業。

Codie 提到的"gateway drug businesses"，如自動販賣機或洗衣店，可能是好的起點。

提升技能：

持續學習新技能，特別是那些可以帶來高回報的技能。

考慮學習交易和談判技巧，這對於商業成功至關重要。

尋找高價值行業：

研究哪些行業利潤率高，如生物科技或金融科技。

考慮如何將你的技能應用到這些高價值行業中。

建立網絡：

尋找成功人士並嘗試為他們提供價值。

利用你的網絡尋找商機和合作夥伴。

多元化收入來源：

不要只依賴薪水，尋找其他收入來源。

考慮購買小型企業或投資房地產。

善用槓桿：

學習如何利用他人的時間、資金或資源來擴大你的業務。

考慮使用賣方融資等策略來購買企業。

持續行動和迭代：

不要過度計劃，要快速行動並從錯誤中學習。

採用24小時規則，快速做出決策並執行。

關注產品質量：

確保你提供的產品或服務能夠產生口碑和推薦。

專注於解決大問題並提供高價值解決方案。

保持彈性和適應性：

準備好隨時調整策略以適應市場變化。

持續學習新技能，即使在取得成功之後。

記住，這是一個漸進的過程，需要時間、耐心和持續努力。重要的是要開始行動，並在過程中不斷學習和調整。